Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

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Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
  • Article

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network

  • April 23, 2026

Upon close, the combination will bring together the industry's most trusted dealer technology partner and one of automotiv...

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What is an Agentic CRM? Understanding the Future of Dealership Customer Management
  • Blog Post
12 min

What is an Agentic CRM? Understanding the Future of Dealership Customer Management

  • January 25, 2026

Agentic CRM represents the next evolution—autonomous systems powered by specialized AI agents that don't just store data,...

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Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle
  • Report

Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle

  • April 15, 2026

This industry report analyzed consumer behavior and engagements with AI-powered chatbots to identify the exact moment a br...

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How Cavender Subaru of Norman Moved Over 50% of Their At-Risk Inventory in One Quarter with Fullpath
  • Case Study

How Cavender Subaru of Norman Moved Over 50% of Their At-Risk Inventory in One Quarter with Fullpath

  • March 19, 2026

By focusing marketing spend exclusively on the VINs that need it most, Cavender Subaru of Norman was able to deliver high-...

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The Dealer’s Guide to Choosing a CDP in the Age of AI
  • Whitepaper

The Dealer’s Guide to Choosing a CDP in the Age of AI

  • October 29, 2025

Choosing the right Customer Data Platform is one of the most important decisions your dealership can make as you move into...

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Introducing Omni
  • Video

Introducing Omni

Meet Omni, your dealership wingman from Fullpath. Omni is an AI assistant that connects to your dealership systems via Ful...

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Recent Resources

Why Automotive Dealerships Should Adopt AI With Josselyn Boudett
  • Podcast
17 min

Why Automotive Dealerships Should Adopt AI With Josselyn Boudett

  • April 4, 2023

The automotive industry is overlooking 30% of phone calls, and the average consumer wait time is five minutes. AI can impr...

Listen to Podcast
The Dealer’s Guide to Choosing a Customer Data Platform (CDP)
  • Whitepaper

The Dealer’s Guide to Choosing a Customer Data Platform (CDP)

  • March 31, 2023

If you're a progressive car dealer dealing with disconnected data, you know firsthand the challenges that come with trying...

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Unlocking the Full Capabilities of Fullpath’s Leading CDXP Skyrocketed Sales For These Dealerships 
  • Case Study

Unlocking the Full Capabilities of Fullpath’s Leading CDXP Skyrocketed Sales For These Dealerships 

  • March 29, 2023

The rise of automotive centric Customer Data and Experience Platforms (CDXP) over the last several years has completely tr...

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Why a CDXP is the Secret Weapon for Extending Your Customer Lifecycles
  • Blog Post
8 min

Why a CDXP is the Secret Weapon for Extending Your Customer Lifecycles

  • March 27, 2023

With carefully timed and relevant engagements, CDXPs help dealers build valuable, lasting relationships with their customers over time.

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Overcoming Data Challenges at Your Dealership with Identity Resolution
  • Blog Post
6 min

Overcoming Data Challenges at Your Dealership with Identity Resolution

  • March 27, 2023

With identity resolution technology in place, dealers can optimize their dealership marketing strategy, create better cust...

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[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers
  • Podcast
6 min

[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers

  • March 16, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Ben Hadley, the Founder and CEO of Auto Genius, to t...

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4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues
  • Blog Post
5 min

4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues

  • March 16, 2023

CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliv...

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AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
  • Blog Post
2 min

AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath

  • March 12, 2023

Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships' consumer experience offerings.

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35 Digital Marketing Strategy Ideas for Car Dealerships
  • Blog Post
22 min

35 Digital Marketing Strategy Ideas for Car Dealerships

  • March 5, 2023

With the right approach to digital marketing, dealerships can broaden their reach, elevate brand visibility, and ultimatel...

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Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
  • Live Launch

Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023

AutoLeadStar rebrands to Fullpath! Catch behind the scenes on how it happened, what it took, and where Fullpath is headed...

Watch the Video

Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023
AutoLeadStar rebrands to Fullpath! Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.
The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Ilana Shabtay

VP of Marketing at Fullpath

Eliav Moshe

CPO & Co-founder of Fullpath

Mollie Monett

Head of Branding at Fullpath

[NADA Series] The Transition to Electric Vehicles With Alan Krutsch
  • Podcast
7 min

[NADA Series] The Transition to Electric Vehicles With Alan Krutsch

  • February 25, 2023

Alan Krutsch, Director of Marketing and Industry Relations at Fuse Autotech, joins Ilana Shabtay in this episode of the In...

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