Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

How to Keep a High Lead to Appointment Ratio
  • Blog Post
2 min

How to Keep a High Lead to Appointment Ratio

  • Oron Cohen
  • December 22, 2016

This blog dives into the best practices for turning a high lead-to-appointment ratio at your dealership.

  • Website Engagement
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The Top 8 Automotive Dealership Website Providers
  • Blog Post
5 min

The Top 8 Automotive Dealership Website Providers

  • Oron Cohen
  • December 5, 2016

The full list of automotive dealership websites. Check out the list to learn more about each option in automotive.

  • Automotive
  • Customer Experience
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5 things your dealership can be thankful for this Thanksgiving
  • Blog Post
1 min

5 things your dealership can be thankful for this Thanksgiving

  • Mollie Monett
  • November 23, 2016

Here are five things your dealership can be thankful for during Thanksgiving time. Wishing you and your families a very happy Thanksgiving!

  • Automotive
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A Conversation with E-commerce Expert Kevin Frye
  • Blog Post
10 min

A Conversation with E-commerce Expert Kevin Frye

  • Mollie Monett
  • November 16, 2016

Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer.  Kevin manages the entire…

  • Dealer Stories
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Duplicate leads? That’s actually a good thing.
  • Blog Post
4 min

Duplicate leads? That’s actually a good thing.

  • Mollie Monett
  • November 14, 2016

Whether they’ve been languishing in your CRM for months, days, or minutes, duplicate leads are banging down your door for attention.

  • Automotive
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How to Keep Your Employees at Your Dealership
  • Blog Post
2 min

How to Keep Your Employees at Your Dealership

  • Mollie Monett
  • November 2, 2016

Check out these seven effective tips to boost employee morale at your dealership and maintain employee retention.

  • Automotive
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How to Drive Traffic to Your Dealership This Holiday Season
  • Blog Post
2 min

How to Drive Traffic to Your Dealership This Holiday Season

  • Mollie Monett
  • October 6, 2016

With creativity and innovation, drive qualified leads to your showroom now more than ever during the holiday season.

  • Automotive
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Conversion Rate Optimization for the Automotive Industry
  • Blog Post
3 min

Conversion Rate Optimization for the Automotive Industry

  • Mollie Monett
  • August 24, 2016

Conversion rate optimization (CRO) is a fancy term breaking into the digital automotive space right now.  While it may be new to the industry, it’s certainly not…

  • Automotive
  • Website Engagement
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Your Ultimate “Buzz Word” Glossary
  • Blog Post
3 min

Your Ultimate “Buzz Word” Glossary

  • Mollie Monett
  • August 22, 2016

Here’s your ultimate guide to / ways to implement the new buzz words tossed around in the automotive industry.

  • Automotive
  • Digital Advertising
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Top 5 Questions to Ask When Looking for New Automotive Marketing Software
  • Blog Post
3 min

Top 5 Questions to Ask When Looking for New Automotive Marketing Software

  • Mollie Monett
  • May 4, 2016

Here’s the ultimate checklist of questions you should ask yourself at the next NADA or Digital Dealer Conference.

  • Automotive
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The Top 7 CRMs for the Auto Industry
  • Blog Post
5 min

The Top 7 CRMs for the Auto Industry

  • Ilana Shabtay
  • February 25, 2016

Keeping in mind your dealership’s unique goals and needs, here is a list of 7 of the leading CRM tools for dealerships.

  • Automotive
  • Artificial Intelligence
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5 Steps to Prevent your Leads from Choosing your Competitors
  • Blog Post
4 min

5 Steps to Prevent your Leads from Choosing your Competitors

  • Mollie Monett
  • February 10, 2016

Understand your site traffic, engage them personally, and convert them into qualified leads.  You’ll outshine your competitors. 

  • Automotive
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7 Video Ideas That Will Boost your Digital Marketing Strategy
  • Blog Post
2 min

7 Video Ideas That Will Boost your Digital Marketing Strategy

  • Mollie Monett
  • October 10, 2013

With 5 billion people watching Youtube videos every day, it’s no surprise that video has become the key to a great digital marketing strategy. Videos engage your customers,…

  • Automotive
  • Digital Advertising
  • Social Media
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