Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
How to Build a Strong In-House Marketing Team with Quirk Auto Dealers
The marketing team at Quirk Auto Dealers is made of people handling email marketing, social media content, and parts and services. They all work collaboratively to provide the marketing services needed by the dealership and its customers. Every employee has their specialty—but they all share ideas and handle challenges together.
What Years in Automotive Has Taught Jim Ziegler
Facebook Ads and Google My Business have created more opportunities for dealers to sell cars—even without a company website. Because of all these changes in the automotive industry, Jim Ziegler strongly encourages dealerships to reinvent themselves to stay relevant and head off the competition.
A 2020 Lookback & Product Roadmap 2021
Join the Chief of Product and Co-founder, Eliav Moshe, as he reviews the top 2020 features and gives a sneak peek into the 2021 product roadmap.
Conversational Websites, Virtual Test Drives, and Pontiac Trans Ams with Kevin Frye
Kevin Frye and his team at Jeff Wyler Automotive Family recently performed a study on their customer’s response to adding a digital retailing tool to their website. The results? Most responded that they would not buy a car 100% online; they would still want to see and touch it. So, the company shifted to find virtual reality solutions to meet their customer’s needs and allow them to test drive their preferred cars virtually. Win-win.
Reviewing the Ford Bronco Sport from 2 Different Perspectives: Retail and Journalist
There has been a lot of talk recently about Ford’s latest release. The Bronco brand has been around for years and the reviews for their newest version are spilling in from far and wide. Among those are experts like Jack Nerad and Stephen Gabbara. For them, the Ford Bronco Sport has some features and accessories that lend itself to a comparison with the Jeep brand—and so far, there’s a lot to like about it.
Everything from the Garlic Capital of the World to Dealership Culture with Walser Automotive
Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Sherry Schultz, the Chief Human Resources Officer at Walser Automotive Group, and Colton Ray, the Chief Human Resources Officer at Walser. Sherry and Colton talk about their career journeys and their current roles at Walser Automotive Group. You’ll also hear about the importance of core values, the role of a dealership in its community, and how automotive marketing continues to innovate.
Crush Dealer Marketing While Still Being a Good Corporate Citizen with Matt Lasher
As technology continues to advance and influence the car buying process, dealers need to make sure they are still cultivating relationships with the people in their communities. Matt Lasher, the Director of Marketing at West Herr Automotive Group, believes that consumers still want to buy a car from someone that they trust, so dealerships need to focus on the customer experience now more than ever.
Creating Your Brand on Social Media with Melanie Borden
Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company, believes that there are two important elements to consider when creating your brand online: authenticity and connection.
Inspiring Innovation Through Disruption with Natalie Born
Natalie discusses her role as an innovation consultant and her experience leading product development teams. She also provides her insights into overcoming business challenges, instilling a culture of innovation within your organization, and the value of mentorship.
Decades of Automotive Insight with Industry Expert Jack R. Nerad
Jack R. Nerad, a writer, editor, and consultant with decades of automotive industry experience, knows that COVID-19 has impacted the automotive sector in several ways—especially when it comes to the future of the car buying process.
Thinking Outside the Box with Colin Carrasquillo of Nielsen Automotive Group
Colin discusses his career journey and shares his powerful insight on digital marketing in the automotive space. He also talks about the platforms that are uncharted by dealers, discusses why creating authentic content is important, and explains the idea behind his podcast, Experimarketing.
Why Fixed Ops Must Be Part of Your Digital Strategy
Owen shares his career journey and what he’s learned from working with car dealerships over the past 20 years. He also discusses how he pioneered fixed ops strategies in the automotive space, shares his advice for dealerships and their service departments, and talks about what the automotive industry can expect for 2021.
The Biggest Challenges in PR and How to Overcome Them
There’s something important that we need to ask ourselves when it comes to building your business: who do you want to work with? Laurie Halter, the Owner of Charisma! Communications, believes that knowing your worth and letting go of the fear around ending professional relationships are key to growing your business.
How Automotive Leadership Has Shaped Alex Lind of Red McCombs Ford
Alex talks about his experience in the automotive industry, from working as a porter at a Cadillac dealership to becoming a marketing mastermind. He discusses the transformation of digital marketing in dealerships, talks about what dealerships should focus on today, and shares a memorable story about his favorite hobby.