Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Why a CDXP is the Secret Weapon for Extending Your Customer Lifecycles
  • Blog Post
8 min

Why a CDXP is the Secret Weapon for Extending Your Customer Lifecycles

  • Ro Oranim
  • March 27, 2023

With carefully timed and relevant engagements, CDXPs help dealers build valuable, lasting relationships with their customers over time.

  • CDXP
  • Customer Experience
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Overcoming Data Challenges at Your Dealership with Identity Resolution
  • Blog Post
6 min

Overcoming Data Challenges at Your Dealership with Identity Resolution

  • Ro Oranim
  • March 27, 2023

With identity resolution technology in place, dealers can optimize their dealership marketing strategy, create better customer experiences, and build customer loyalty. Learn how.

  • Artificial Intelligence
  • CDXP
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[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers
  • Podcast
6 min

[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers

  • March 16, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Ben Hadley, the Founder and CEO of Auto Genius, to talk about fostering a community to create exceptional products. They also talk about the future of digital retailing, the difference between market-product and product-market fit, and the integration of other industries with the automotive space.

  • Artificial Intelligence
  • Automotive
  • CDXP
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4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues
  • Blog Post
5 min

4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues

  • Ro Oranim
  • March 16, 2023

CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliver hyper-personalized, omni-channel customer experiences that increase sales and drive customer loyalty.

  • CDXP
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AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
  • Blog Post
2 min

AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath

  • Aharon Horwitz
  • March 12, 2023

Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships’ consumer experience offerings.

  • Fullpath Updates
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Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
  • Live Launch

Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023

Join us as we make history during our Live Launch Q1 2023 official rebrand reveal. AutoLeadStar is now Fullpath. Fullpath has a singular focus: to provide…

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Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023
Join us as we make history during our Live Launch Q1 2023 official rebrand reveal. AutoLeadStar is now Fullpath. Fullpath has a singular focus: to provide dealers with the cutting-edge technology they need to create exceptional customer experiences that drive loyalty and build customers for life. Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.
The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Ilana Shabtay

VP of Marketing at Fullpath

Eliav Moshe

CPO & Co-founder of Fullpath

Mollie Monett

Head of Branding at Fullpath

[NADA Series] The Transition to Electric Vehicles With Alan Krutsch
  • Podcast
7 min

[NADA Series] The Transition to Electric Vehicles With Alan Krutsch

  • February 25, 2023

Alan Krutsch, Director of Marketing and Industry Relations at Fuse Autotech, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about the mass adoption of electric vehicles. They also discuss Tesla’s recent price drop for electric cars, factors influencing the adoption of EVs, and the change in demand for Fuse Autotech’s products.

  • Artificial Intelligence
  • Automotive
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[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena
  • Podcast
8 min

[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena

  • February 22, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Melissa Cartagena, the Senior Director and Head of Digital Advertising at AutoNation, about the challenges dealerships have been facing. They discuss inventory shortages in the automotive space, the use of video marketing, and why car owners have been buying out their car leases.

  • Artificial Intelligence
  • Automotive
  • Dealer Stories
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AutoLeadStar is now Fullpath
  • Blog Post
6 min

AutoLeadStar is now Fullpath

  • Ro Oranim
  • February 21, 2023

Fullpath empowers dealers to succeed by unifying and leveraging all first-party data to create those unforgettable experiences that build customers for life.

  • CDXP
  • Fullpath Updates
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[NADA Series] Evaluating Vendors in the Automotive Industry
  • Podcast
9 min

[NADA Series] Evaluating Vendors in the Automotive Industry

  • February 19, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Kate Lumsden and Ashley Cavazos from Walser Automotive Group about their strategies for assessing business partnerships. They also discuss the future of the automotive space and how the commission-based pay structure affects salespeople.

  • Artificial Intelligence
  • Automotive
  • CDXP
  • Dealer Stories
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Why Your Dealership Needs VIN-Level Marketing in Today’s Climate
  • Webinar
25 min

Why Your Dealership Needs VIN-Level Marketing in Today’s Climate

  • February 15, 2023

Our team of Business Analysts and Senior Product Manager joined forces for an in-depth look on how VIN acceleration can elevate your dealership in times of economic uncertainty.

  • VINs-Acceleration
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[NADA Series] Optimizing Amazon Advertising for Dealerships With Vasilios Lambos
  • Podcast
7 min

[NADA Series] Optimizing Amazon Advertising for Dealerships With Vasilios Lambos

  • February 12, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Vasilios Lambos, the Co-founder and CMO of CognitionDigital.io, about providing Amazon advertising services to dealers. They also discuss the benefits of collaborations in the automotive space and how Vasilios educates businesses about Amazon Ads.

  • Artificial Intelligence
  • Automotive
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[NADA Series] Data Strategy and Security in Dealerships With Matt Lasher
  • Podcast
7 min

[NADA Series] Data Strategy and Security in Dealerships With Matt Lasher

  • February 9, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Matt Lasher, the Director of Marketing at West Herr Automotive Group, to talk about this year’s NADA conference. They also discuss the value of data strategy and security and what Matt loved about this year’s event.

  • Automotive
  • CDXP
  • Dealer Stories
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Private Vehicle Acquisition Strategies With Tom Gregg
  • Podcast
15 min

Private Vehicle Acquisition Strategies With Tom Gregg

  • January 31, 2023

Private vehicle acquisitions provide great opportunities for dealers to find high-value cars with large profit margins and fast returns. They are also a great way for dealers to connect with potential customers. According to Tom Gregg, buying cars directly from car owners increases a dealer’s competitive advantage and boosts brand loyalty.

  • Automotive
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