Automotive Resources

Access our automotive resources library for best practices and transform your digital marketing strategy

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How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI
  • Case Study

How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI

  • May 12, 2026

Russ Darrow Honda partnered with Fullpath to power a precision outreach engine using their first-party data to create pers...

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2026 Automotive CRM Buyers Guide
  • Whitepaper

2026 Automotive CRM Buyers Guide

  • May 24, 2026

Buying an automotive CRM in 2026 requires a fundamentally different approach than it did even two years ago. This guide di...

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Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months
  • Article

Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months

  • May 21, 2026

This inverse relationship highlights a new era of ad spend efficiency, as dealerships increasingly lean on AI-powered auto...

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The Dealership Marketing Playbook for 2026
  • Whitepaper

The Dealership Marketing Playbook for 2026

  • May 19, 2026

The shifts in dealership marketing between 2025 and 2026 have been more transformative than the previous five years combin...

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Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
  • Article

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network

  • April 23, 2026

Upon close, the combination will bring together the industry's most trusted dealer technology partner and one of automotiv...

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What is an Agentic CRM? Understanding the Future of Dealership Customer Management
  • Blog Post
12 min

What is an Agentic CRM? Understanding the Future of Dealership Customer Management

  • January 25, 2026

Agentic CRM represents the next evolution—autonomous systems powered by specialized AI agents that don't just store data,...

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Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle
  • Report

Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle

  • April 15, 2026

This industry report analyzed consumer behavior and engagements with AI-powered chatbots to identify the exact moment a br...

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The Dealer’s Guide to Choosing a CDP in the Age of AI
  • Whitepaper

The Dealer’s Guide to Choosing a CDP in the Age of AI

  • October 29, 2025

Choosing the right Customer Data Platform is one of the most important decisions your dealership can make as you move into...

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Recent Resources

Top 5 Reasons Your Dealership Should be Using a CDXP
  • Blog Post
3 min

Top 5 Reasons Your Dealership Should be Using a CDXP

  • June 21, 2022

The era of customer data and experience platforms (CDXP) is emerging in automotive and dealerships should shift focus from...

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Social Targeting Challenges in 2023
  • Blog Post
4 min

Social Targeting Challenges in 2023

  • June 21, 2022

Over the past year, it’s become increasingly difficult to target and remarket to shoppers on social platforms. Fullpath's...

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Launching AutoLeadStar’s Customer Data and Experience Platform (CDXP)
  • Podcast
18 min

Launching AutoLeadStar’s Customer Data and Experience Platform (CDXP)

  • June 17, 2022

In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay sit down to talk about the recent lau...

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The Ins & Outs of Fullpath (formerly AutoLeadStar) Reporting
  • Webinar
31 min

The Ins & Outs of Fullpath (formerly AutoLeadStar) Reporting

  • June 15, 2022

Get a quick rundown on how to drill down on Fullpath (formerly AutoLeadStar) metrics.

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How Your Dealership Can Sell Cars on Facebook
  • Blog Post
15 min

How Your Dealership Can Sell Cars on Facebook

  • June 13, 2022

Your dealership should identify ways to stand out on Facebook and make the most of this powerful platform. Learn the best...

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Q2 2022 Live Launch: CDXP
  • Live Launch

Q2 2022 Live Launch: CDXP

  • Miami, Florida
  • June 1, 2022

Meet automotive’s first Customer Data and Experience Platform (CDXP). Watch to see what unifying every data source at your...

Watch the Video

Q2 2022 Live Launch: CDXP

  • Miami, Florida
  • June 1, 2022

Meet automotive’s first Customer Data and Experience Platform (CDXP). Watch to see what unifying every data source at your dealership looks like in just 30 minutes.

The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Ido Elad

Director of Product at Fullpath

Mike Colacchio

CRO at Fullpath

Mollie Monett

Head of Branding at Fullpath

Announcing the Fullpath CDXP
  • Blog Post
6 min

Announcing the Fullpath CDXP

  • May 23, 2022

Welcome to the new layout for our connected automotive marketing platform called the Customer Data and Experience Platform...

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Quirk Automotive Group Optimized Their Ad Spend with Fullpath to Get More Leads for Less During the Covid-19 Pandemic
  • Case Study

Quirk Automotive Group Optimized Their Ad Spend with Fullpath to Get More Leads for Less During the Covid-19 Pandemic

  • May 1, 2022

Learn how using fully automated marketing operations helped Quirk Automotive Group stay resilient during Covid-19. 

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Introduction to CDXP for Automotive
  • Whitepaper

Introduction to CDXP for Automotive

  • March 21, 2022

Customer Data and Experience Platforms (CDXP) are transforming the way dealerships build relationships with their customer...

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Adopting Technology and the Need for Customer-Centric Experiences with Jennifer Sanford
  • Podcast
21 min

Adopting Technology and the Need for Customer-Centric Experiences with Jennifer Sanford

  • February 8, 2022

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Jennifer Sanford, the Vice President of Marketing an...

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Year in Review with Ilana Shabtay
  • Podcast
24 min

Year in Review with Ilana Shabtay

  • January 28, 2022

In this episode of the InsideAuto Podcast, host Ilana Shabtay sits down with Dr. Jeremy Weisz, Co-founder of Rise25 Media,...

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