Activate your dealership data to drive leads with smart, hyper-targeted digital ad campaigns.
Fullpath Digital Advertising is powered by AI and machine learning which enables dealerships to activate first and third-party data to automatically create and execute efficient, effective, lead-generating digital ad campaigns at scale with real-time data updates. With this fast-paced, powerful, precision technology in play, there is no way for traditional advertising to keep up.
Fullpath Digital Advertising is designed to activate your dealership’s first and third-party data including customer data, OEM and dealership offers, inventory feeds, analytics, and more, to execute laser-focused search, social, and display ad campaigns.
Stop hemorrhaging money on ads that don’t work. Fullpath Digital Advertising leverages AI and machine learning to eliminate marketing waste and ensure your ad campaigns are optimized for leads around the clock so every dollar you spend counts.
Fullpath Digital Advertising automates personalized, relevant ads for every highly-specific audience so your shoppers receive value at every touch point to increase engagement and drive more leads.
Fullpath AI automates effective, engaging dealership-specific ad visuals and copy, eliminating the legwork from your advertising strategy.
Leveraging powerful segmentation tools, Fullpath automates hyper-specific audiences for your ads based on shopper demographics, behavior, preferences and needs.
Digital Advertising integrates with Fullpath’s CDP so your ads are constantly updated and shifted based on the most accurate, reliable customer and inventory data available.
Fullpath’s machine learning monitors your ads around the clock for performance and automatically shifts your ad budgets cross-platform to support lead-driving campaigns.
Fullpath automatically re-engages potential customers with targeted, personalized ad campaigns designed to drive them back to your dealership.
Fullpath uses AI to identify specific shopper commonalities within your dealership data to target new potential customers with similar traits.
Fullpath uses dynamic audience suppression techniques to ensure you are always reaching your shoppers with relevant and timely messaging, wherever they are on their shopper journey.
Fullpath uses OEM offers and dealership specials to create valuable targeted ads for hyper-relevant audiences to increase engagement and drive more leads.
When a shopper clicks on your dealership’s ad, they are taken to a customized landing page generated by Fullpath that features the deal they clicked on, creating a seamless customer experience.
Promote new and used car models in your dealership inventory.
Build your dealership brand and generate more brand awareness.
Generate leads that are looking at trade-in options for their current vehicles.
Target customers who are searching for your competitors.
Target shoppers who are looking for dealers in their area.
Drive traffic to your service department by targeting customers interested in service.
Target shoppers and customers looking to purchase parts for replacement or repair.
Advertise inventory that is not yet released and in stock at your dealership.
Standard ad campaigns
1-2 monthly account optimizations
Manual ad copywriting
Manual budget allocations
End-of-campaign performance analysis
Manual audience building
Disconnected customer flows
Data-driven ad campaigns
24/7 cross-platform budget optimization
Automated copy and creative generation
Automated cross-platform budget segmentation
Constant optimization to drive leads
Automated hyper-specific audience segmentation
Unified customer experience
A Customer Data Platform is the secret to supercharging your digital advertising strategy. Fullpath’s real CDP is designed to unify, clean, manage, and analyze dealership first and third-party data sources to provide a singular, comprehensive view of every shopper.
Clean customer data allows you to build accurate hyper-segmented ad audiences, so you can target every shopper based on their personal interests and needs. Fullpath’s CDP works with real-time data updates which ensures your digital ads are always working with the most recent, accurate information available so you always reach the right customer with the right message, at the right time.
As an added bonus, by integrating with your dealership’s inventory, specials and offers, Fullpath automatically utilizes that data in your campaigns, ensuring your ads are always directly reflecting your latest offerings.
“Fullpath has significantly boosted Gaffney Buick GMC’s digital marketing efforts. The dealership has experienced enhanced customer engagement, increased brand visibility, and more targeted marketing campaigns tailored to our audience’s preferences. This collaboration has optimized Gaffney Buick GMC’s online presence and maximized customer acquisition and retention rates.”
Fullpath Digital Advertising automates effective social, search and display ad campaigns for dealerships. Using AI, Fullpath instantly creates hundreds of hyper-specific audiences pulled from your dealership’s unified data sources to use for your targeted ad campaigns. Fullpath’s machine learning works around the clock to automatically optimize your adcross-platform spend to ensure your marketing budget is bringing in leads.
Fullpath integrates all of your dealership data sources including your inventory, CRM, and website data to create a comprehensive picture of your dealership.
Leveraging your data, Fullpath automatically segments audiences and creates hundreds of hyper-targeted ads optimized for quality leads in seconds.
Fullpath publishes the ads across search, display, and social networks targeting shoppers and conquesting new traffic.
Fullpath optimizes your ads around the clock, reallocating budgets and retargeting audiences. The AI identifies and prioritizes high-performing ads with zero manual interference.
Fullpath Equity – Automatically target your equity-positive shoppers with valuable offers.
Google VAs with Fullpath Automations – Streamline your Google Vehicle Ads with an automated inventory fetch.
VINs-Acceleration – Strategically drive shopper-grade traffic to challenging VDPs.
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
SEM agencies have three central functions: strategy building, creative development, and media buying. Fullpath does all three so as a dealer you could forgo an agency not just because you can run media, but also because Fullpath automatically generates creatives and is built around coverage strategies.
Fullpath builds audiences using advanced targeting techniques so that only the most relevant and likely to convert users see your ads. This is done in order to maximize your marketing spend and make the most of your budget. Fullpath’s digital marketing AI knows how to measure each shopper based on the likelihood they will become a lead. Fullpath then calculates how much to invest in “buying” that lead.
Fullpath campaigns within Google and Facebook utilize Smart Bidding strategies. Google campaigns are set to “Maximize Conversions,” which is a Smart Bidding strategy that automatically sets keyword bids to help get the most conversions for your campaign. On Facebook, Fullpath uses “Campaign Budget Optimization (CBO),” which automatically manages your campaign budget across ad sets to get you the overall best results.
Fullpath Digital Advertising creates and executes hyper-targeted Google Search and Display ads, Facebook and Instagram ads with more platforms yet to come. Additionally, VINs-Acceleration campaigns leverage the Fullpath Acquisition Network, a unique network developed by the Fullpath team that works to identify and target quality traffic on multiple ad networks including Facebook, Google, Amazon, and others.
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