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Digital Advertising Partnered with
Optimize your digital advertising with your dealership’s first-party data.
Activate your data to execute thousands of laser-focused search, social, display and Performance Max ad campaigns for your car dealership.
AI-powered, precision dealership digital advertising technology that no traditional marketing strategy can match.
Optimize your dealership’s ad portfolio performance with data and AI.
Automated Audience Segmentation
Fullpath activates your first-party data through the CDP to build highly-specific audiences based on shopper needs, preferences, demographics and behaviors.
Data-Driven Ad Campaigns
Fullpath uses your dealership’s first-party customer data, OEM and dealership offers, inventory feeds, analytics and more, for your search, social, display and Performance Max ad campaigns.
Cross-Platform Budget Optimization
Fullpath leverages AI and machine learning to monitor your ads around the clock, adjusting your budget to support performing ads so your ad portfolio is always at peak performance.
17M+
Ads Executed Annually
1B+
Ad Impressions
14.3M+
VDP Views
1M+
Conversions
Ad campaigns designed to achieve your dealership’s business goals.
Goal-Driven Campaigns
Fullpath offers 9 different campaigns that you can enable to achieve your dealership’s goals including conquesting new business, increasing brand awareness, driving sales and more.
AI-Generated Copy and Creatives
Leveraging AI, Fullpath automatically generates ad copy and creatives for thousands of ads for each specific audience so your ads always engage shoppers with relevant content
Cross-Platform Budget Optimization
Fullpath leverages your real-time data to constantly adjust your ads, removing promotions for sold inventory and injecting new inventory into your campaigns to ensure a positive shopping experience.
Campaign
Types
Tactical advertising techniques that eliminate dealer marketing waste.
Automated A/B Testing
Fullpath automatically runs A/B tests on copy and creatives for every ad campaign to ensure your dealership’s marketing strategy always hits the mark with your shoppers.
Audience Suppression
By using audience suppression techniques, Fullpath ensures your shoppers are only targeted with relevant, timely content wherever they are on their shopper journey.
Cross-Platform Budget Optimization
Fullpath uses real-time data to automatically re-engage potential customers with targeted ad campaigns that are designed to drive them back to your dealership.
Customer Stories
Everything you need to transform your dealership digital advertising strategy.
Automated Ad Generation
Fullpath AI automates effective, engaging dealership-specific ad visuals and copy, eliminating the legwork from your advertising strategy.
Audience Segmentation
Leveraging powerful segmentation tools, Fullpath automates hyper-specific audiences for your ads from your data using shopper demographics, behavior, preferences and needs.
Real-Time Data Updates
Digital Advertising integrates with Fullpath’s CDP so your ads are constantly updated and shifted based on the most updated, reliable customer and inventory data available.
24/7 Ad Optimization
Fullpath’s machine learning monitors your ads around the clock for performance and automatically shifts your ad budgets cross-platform to support successful campaigns.
Audience Suppression
Using dynamic audience suppression techniques ensures you are always reaching your shoppers with relevant and timely messaging, wherever they are on their shopper journey.
Specials Integration
Fullpath uses OEM offers and dealership specials to create valuable targeted ads for hyper-relevant audiences to increase engagement and improve performance.
Seamless Shopping Experience
When a shopper clicks on your dealership’s ad, they are taken to a customized landing page that features the deal they clicked on, creating a seamless customer experience.
How it Works
Step 1
Data Integration
Fullpath integrates all of your dealership data sources including your inventory, CRM, and website data to create a comprehensive picture of your dealership.
Step 2
Ad Automation
Leveraging your data, Fullpath automatically segments audiences and creates hundreds of hyper-targeted ads optimized for quality leads in seconds.
Step 3
Multi-Platform Targeting
Fullpath publishes the ads across search, display, and social networks targeting shoppers and conquesting new traffic.
Step 4
Real-Time Optimization
Fullpath optimizes your ads around the clock, reallocating budgets and retargeting audiences. The AI identifies and prioritizes high-performing ads with zero manual interference.
Explore more data activation channels & take your customer experience to the next level.
Google VAs with Fullpath Automations
Streamline your Google Vehicle Ads with an automated inventory fetch.
VINs-Acceleration
Strategically drive shopper-grade traffic to challenging VDPs.
Equity
Make your emails and ads even more effective with equity-based offers for your positive-equity shoppers.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
FAQs
Why does my dealership need Fullpath Digital Advertising?
Fullpath Digital Advertising enables dealers to activate their dealership data using AI and machine learning to automatically execute efficient, effective, targeted digital ad campaigns at scale. Fullpath then monitors the ad campaigns 24/7, making cross-platform budget shifts to support performing ads. With this fast-paced, powerful precision technology in play, traditional digital advertising is losing your dealership millions in marketing waste and missed opportunity.
What are the benefits of a CDP-integrated digital advertising strategy?
A Customer Data Platform is the secret to supercharging your digital advertising strategy. Clean customer data allows you to build accurate hyper-segmented ad audiences, so you can target every shopper based on their personal interests and needs. Fullpath’s CDP works with real-time data updates which ensures your digital ads are always working with the most recent, accurate information available so you always reach the right customer with the right message, at the right time. As an added bonus, by integrating with your dealership’s inventory, specials and offers, Fullpath automatically utilizes that data in your campaigns, ensuring your ads are always directly reflecting your latest offerings.
If I have Fullpath do I still need a marketing agency?
SEM agencies have three central functions: strategy building, creative development, and media buying. Fullpath does all three so as a dealer you could forgo an agency not just because you can run media, but also because Fullpath automatically generates creatives and is built around coverage strategies.
How does Fullpath’s budget allocation work?
Fullpath builds audiences using advanced targeting techniques so that only the most relevant and likely to convert users see your ads. This is done in order to maximize your marketing spend and make the most of your budget. Fullpath’s digital marketing AI knows how to measure each shopper based on the likelihood they will become a lead. Fullpath then calculates how much to invest in “buying” that lead.
Does Fullpath use Smart Bidding?
Fullpath campaigns within Google and Facebook utilize Smart Bidding strategies. Google campaigns are set to “Maximize Conversions,” which is a Smart Bidding strategy that automatically sets keyword bids to help get the most conversions for your campaign. On Facebook, Fullpath uses “Campaign Budget Optimization (CBO),” which automatically manages your campaign budget across ad sets to get you the overall best results.
What ad platforms does Fullpath Digital Advertising use?
Fullpath Digital Advertising creates and executes hyper-targeted Google Search, Display and Performance Max ads, Facebook and Instagram ads with more platforms yet to come. Additionally, VINs-Acceleration campaigns leverage the Fullpath Acquisition Network, a unique network developed by the Fullpath team that works to identify and target quality traffic on multiple ad networks including Facebook, Google, Amazon, and others.
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