Digital Advertising
Fullpath’s Digital Advertising uses AI and your dealership’s data to execute thousands of high-precision Search, Social, Display, Performance Max, and programmatic ad campaigns that turn intent into traffic.
Ads Generated Annually
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Fullpath’s Digital Advertising uses AI together with your first-party data though an integrated CDP to launch high-precision ad campaigns. Campaigns are then optimized in real time based on shopper behavior and inventory changes. This results in a self-optimizing ad-engine that eliminates marketing waste and drives website traffic for your dealership.
Leveraging an integrated CDP to unify your data, Fullpath’s Digital Advertising uses AI to inject live inventory and OEM offers into every ad so shoppers always see the right car at the right price.
Fullpath uses your dealership’s first-party data to automatically build highly specific audiences for ad campaigns based on real-time shopper behavior, equity status, and service history.
Fullpath’s machine learning monitors your ad portfolio 24/7, automatically shifting budget between platforms to support performing ads and eliminate marketing waste.
Fullpath’s AI runs constant tests on copy and creatives, adjusting automatically to keep your engagement climbing.
Automatically remove shoppers from campaigns after they buy or service a vehicle, ensuring you only spend money on active leads.
Fullpath’s Digital Advertising uses real-time intent signals to re-engage potential customers with personalized offers that drive them back to your dealership’s website.
Ad campaigns are constantly updated in real-time based on your dealership’s live inventory, removing sold units instantly to ensure a positive customer experience.
Any click on a Fullpath-powered ad campaign leads to a customized landing page featuring the exact vehicle and offer the shopper engaged with.
Get full visibility into your ad performance in a single, transparent dashboard designed to help you understand your ROI.
Fullpath leverages Google’s programmatic campaigns to find and nurture audiences long before they hit a search engine.
Identify and engage high-potential shoppers on the apps and streaming services they use every day to build brand equity before they even visit a competitor’s VDP.
Fullpath’s Digital Advertising uses shopper data to fuel programmatic display and video ads that deliver personalized messaging based on real-time intent.
Transition shoppers from awareness to action by syncing your top-of-funnel streaming ads with your bottom-of-funnel search and social campaigns.
Engage shoppers on Facebook & Instagram with AI-optimized video, static image, and carousel ad formats for maximum results.
Capture active car shoppers with Fullpath’s machine learning-driven Search ads and Smart Bidding to maximize conversions within your budget.
Build brand awareness across millions of sites and apps with targeted image ads that reach shoppers who aren’t actively searching.
Auto-optimize across Search, Display, YouTube, Maps, and more using Google’s AI and Fullpath to efficiently drive conversions.
Generate high-funnel awareness with Fullpath-powered display and video campaigns (primarily on YouTube) that nurture CRM and lookalike audiences into consideration leads.
Build high-funnel brand demand beyond traditional channels with advanced audience controls, and programmatic targeting with Google’s DV360 and Amazon & OTT campaigns.
Fullpath unifies data from your CRM, DMS, and website to create a single source of truth.
AI analyzes shopper behavior to build high-intent audiences based on personal preferences.
Fullpath’s AI generates and launches thousands of personalized ad campaigns across multiple platforms and networks.
Fullpath’s AI and machine learning runs constant A/B tests and shifts budgets cross-platform to optimize performance.
Fullpath builds audiences using advanced targeting techniques so that only the most relevant and likely to convert users see your ads. This is done in order to maximize your marketing spend and make the most of your budget. Fullpath’s digital marketing AI knows how to measure each shopper based on the likelihood they will become a lead. Fullpath then calculates how much to invest in “buying” that lead.
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