How Mtn. View Hyundai Achieved a 41% Close Rate with Fullpath’s Lead Handling Agent

There exists a significant gap between when high intent shoppers engage a dealership and when the dealer can actually spare the resources to respond. Even well-equipped and highly staffed dealerships teams face challenges when it comes to meeting the level or personalization and instant response the modern car buyer expects. Generic follow-up and the inevitable phone-tag dance are completely outdated. Shoppers want immediate, relevant engagement and they’ll take their business to whoever provides it first.

Mtn. View Hyundai refused to accept this status quo. By implementing Fullpath’s Lead Handling Agent, they transformed how they engaged shoppers at scale moving beyond delayed responses to real-time, intelligent conversations. In H1 of 2026 (January – June) with Fullpath’s Lead Handling Agent in place, the dealership successfully engaged over 2,600 shoppers and achieved a 45.17% reply rate proving the value of AI-powered conversations when it comes to connecting with high-intent car shoppers.

From Consideration to Conversion

Fullpath’s Lead Handling Agent is a highly-intelligent AI-powered conversational system that is linked directly into the dealership’s first-party data which means all conversations are context-aware. The Agent knows what vehicle the shopper looked at, how long they spent on the dealership’s website, and where they stand in their buying journey. This allows for the AI to ask the right questions, provide relevant information, and seamlessly hand off to the sales team when the shopper is ready or when an escalation is necessary in accordance with the dealership’s playbook.

Mtn. View Hyundai used this approach to engage every lead as it came in. Between January to June 2026, Mtn. View Hyundai successfully received replies from 1,175 shoppers. Of those shoppers, 482 scheduled appointments – an impressive 41.02% appointment-set rate. 

This conversion rate reflects a critical truth: when shoppers have already engaged in a meaningful conversation about their specific needs, scheduling an appointment feels like a natural next step, not a hard sell. 

Chats that Close 

In the first 6 months with Fullpath’s Lead Handling Agent, Mtn. View Hyundai reached 200 attributed sales. For a dealership, this is the outcome that matters most: continued sales fueled by data-driven engagement and intelligent automation.

This also serves to validate the idea that, when a salesperson sits down with a customer who has already been through a Lead Handling conversation, that salesperson knows the customer’s vehicle preferences, their timeline, their concerns, and their willingness to move forward. The conversation is no longer a fact-finding mission, but more like a consultation.

When Speed Matters Most 

On a Saturday in May 2026, a shopper, named Charlie* submitted a lead on the Mtn. View Hyundai website at 8:45 AM, indicating interest in a 2026 Hyundai Palisade. The lead hit the system, and, instead of waiting for a sales call or email, Charlie received immediate engagement from Fullpath’s Lead Handling Agent. 

Within minutes, the Agent understood that Charlie was interested in test driving a specific vehicle on the same day and wanted to discuss a possible trade-in on his current vehicle. The Lead Handling Agent accessed Charlie’s shopper profile, reviewed the pages he had viewed, the time he spent on specific vehicles, and his browsing patterns. The agent then offered a test drive at 10 AM. The appointment was confirmed and a summary of the interaction was then immediately sent to the assigned rep so they would have total context when Charlie arrived in the showroom. 

Just a few hours after submitting a lead on the dealership’s website, Charlie drove home in his new vehicle. For the customer, the experience was seamless and efficient. For the dealership, it meant not losing out on a sale because the team was busy on the floor on a hectic Saturday morning.

“We’ve always been a forward-thinking auto group and we’ve tried just about every technology angle out there, so being involved with Fullpath in the development of the Lead Handling Agent was a natural fit for us,” said Don Ewrin, Director of Digital Marketing at Mtn. View Auto Group. “The game-changer is having AI engage a new lead literally the second it hits the CRM, without waiting on a BDC agent, salesperson or manager, while still keeping the conversation transparent, natural and tailored to the way we want to do business. The first-half results prove that the combination of speed, strategy and smart technology works.”

*PII has been changed to protect shopper privacy.