Organize and activate your dealership’s first-party data with Fullpath’s CDP.

Integrate every data source in play at your dealership to gain full visibility of your shoppers, operations, and inventory.

The Core of Fullpath’s CDP

Data Consolidation & Hygiene

Fullpath 200+ data integrations enable dealers to unify both historical and real-time data from across every source at the dealership in one platform, informing shopper experiences and building a clean, accessible data set that can power AI agents and intelligent business decisions.

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Identity Resolution

Fullpath’s CDP cleans and normalizes dealership shopper data using powerful identity resolution technology to identify and merge duplicate shopper profiles across multiple data sources to create a singular, data-rich profile for every shopper.

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Audiences & Segments

Fullpath’s CDP offers powerful filtering tools to build hyper-specific audiences based on specific demographics, behaviors, and traits that can be leveraged for targeted marketing campaigns and sales operations. Fullpath also provides pre-populated lists and AI-generated lists that make it simple to take meaningful, data-driven action.

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7.6M

Data Points Ingested Daily

200+

Integration Opportunities

9,200+

Avg. Merged Shopper Profiles

12%

Avg. Duplicate Data Cleaned

Powerful data consolidation to enable dealership agentic systems.

Reliable data is the foundation for agentic success. Fullpath’s CDP acts as the brain that powers AI agents by providing a clean, unified, real-time data set, enabling the agents to deliver positive, personalized, effective results.

Deep visibility into every aspect of your data.

Unified Shopper Profiles

Fullpath’s CDP combines shopper data from across multiple data sources to create a singular, unified shopper profile and deep visibility into the entire shopper journey, surfacing the needs and preferences of every shopper that can be used to personalize your next engagement.

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Audience Builder

Fullpath’s powerful filtering capabilities enable you to build hyper-segmented dynamic audiences to use in your marketing and sales efforts. The granular filters enable you to drill down into demographics, CRM activity, website activity, equity status, marketing activity and more.

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Inventory Analysis

Fullpath enables you to dive deep into your inventory performance with filtering tools designed to help you build lists and reports based on specific granular criteria filters including sold/moved out, days on lot, MSRP, price, mileage, body class, trim and more.

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Integrated AI enablement tools to fuel your marketing and sales.

Auto-Surfaced Opportunities

Fullpath’s AI analyzes your data to surface Data Ups—high-intent opportunities identified by real-time shopper behavioral data—and builds actionable, workable lists for your sales team. Activated opportunities can be sent to the CRM with a single click for lead followup.

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Shopper Summaries

Fullpath’s AI produces highly detailed summaries for every shopper profile, pulling from the entire shopper journey to surface important insights ahead of your next interaction.

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Outreach Content

Leveraging GenAI, Fullpath offers auto-populated emails, text messages, and talk tracks that include suggested vehicle and financing options to enable effective conversations for your sales team’s outreach efforts.

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Suggested Audiences

Fullpath’s AI uses your unified data to generate suggested audiences within the CDP, offering you easy opportunities for data activation.

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Sample AI Surfaced
Audiences

Top Opportunities

High-intent potential opportunities identified by real-time shopper data.

Equity

Active shoppers with either positive or negative equity.

Expiring Lease/Loan

Active shoppers who have an upcoming expiring lease or loan.

Service Appointment

Shoppers who had a recent service appointment.

Unsold Appointment

Shoppers with a recent appointment that did not result in a sale.

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Empowered journey orchestration within the Fullpath ecosystem.

Omni-Channel Activations

Leverage dynamic CDP audiences across the Fullpath suite of AI-powered activation solutions including smart cross-platform digital advertising, personalized email and SMS campaigns, and more to engage shoppers with relevant content at every stage of the shopper journey.

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Marketing APIs

Fullpath’s CDP enables the activation of dynamic audiences outside of the Fullpath ecosystem across platforms like Facebook and Google, email marketing solutions, and more, via APIs using a click-to-activate UI managed within the CDP dashboard.

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Data Up Management

Enable your sales team to effectively work your Data Ups—AI-surfaced high-value opportunities—with tools designed to improve outreach strategies and power meaningful shopper interactions to generate more sales.

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Unlock group-level insights with Fullpath’s Group CDP.

Designed for Enterprise

Fullpath’s enterprise-level solutions eliminate data silos across your dealership group to enable you to easily and efficiently make data-driven decisions that drive business success.

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Panoramic Metrics

Track key performance indicators (KPIs), trends, and marketing performance across all your rooftops, enabling effective comparisons and identification of areas for improvement.

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Strategic Alignment

Harness insights from multi-rooftop CDP reports to align operational strategies across all rooftops, addressing common challenges while leveraging your group's collective strengths.

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Stars

John Vincent, Director of Business Development at Apex Automotive

My best performing Facebook campaigns are ones that are being fed by Fullpath’s CDP audiences. I have one that is my current customers with no sale in over one year that I target via facebook advertising. That has helped reduce my cost per sale because I can then feed that data into Facebook and it will tell me the attribution on those campaigns.

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Activate your unified data with Fullpath’s AI-powered data-activation channels:

Audience Activation

Leverage your CDP data to automate personalized data-driven email campaigns.

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Digital Advertising

Execute AI-optimized search, social and display ads with hyper-segmented audiences pulled from the CDP.

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Website Engagement

Personalized website experiences powered by your CDP’s real-time data and unified shopper profiles.

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VINs-Acceleration

Strategically drive shopper-grade traffic to challenging VDPs.

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Equity

Make your emails and ads even more effective with equity-based offers for your dealership shoppers.

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Everything you need to take full control of your data.

Data Consolidation

Bring together all the data sources into a singular platform to create a clear picture of the goings-on at your dealership and to establish a single source of truth for all metrics and insights.

Open API

Fullpath enables dealers to integrate all of the existing data sources in play at your dealership through a secure API so you can leverage every single hard earned data point you have.

Data Security

Fullpath’s CDP is ISO 27001 certified to ensure your data is protected and that your dealership is in full compliance with all FTC data protections guidelines.

Identity Resolution

Leveraging powerful resolution technology, Fullpath merges duplicate shopper profiles to ensure your marketing and sales efforts are always on point.

Audience Builder

Fullpath’s powerful list-building tools enable you to build sophisticated audiences and lists so you can improve your marketing and identify relevant leads for your sales team.

Imported Lists

Upload any CSV into Fullpath’s CDP to create data-rich shopper profiles for every entry and leverage the data in your lists and audiences. 

Inventory Analysis

Analyze the inventory on your lot by easily sorting through millions of data points using Fullpath’s data filters to gain insight into your vehicles to help get them sold fast.

Integrations Hub

Leverage hundreds of integration options in the Fullpath Integration hub to seamlessly integrate every data source in play at the dealership with Fullpath’s CDP through secure APIs.

Our Vision

At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.

That vision is our North star.

It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.

FAQs

Why does my dealership need a Customer Data Platform?

In the fiercely competitive automotive industry, a robust data strategy is critical in ensuring your dealership remains competitive. As personalization and targeted marketing have become the new normal, modern shoppers have come to demand excellence from their retailers at every touch point. Fullpath’s Customer Data Platform enables you to meet those expectations by bringing together your siloed data sources into one platform, creating a single source of truth that can be leveraged to gain deep insight into dealership operations and build excellent, personalized, loyalty building customer experiences in order to increase your customer lifetime value, and strategically positions you ahead of your competition.

What’s the difference between a CDP and a CRM? 

A CRM is specifically designed to support the day-to-day operations of sales, marketing, and customer support teams. Its primary function is to manage interactions with current and potential customers, often relying on these departments to manually input data. CRMs are generally more focused on managing and tracking individual customer relationships and sales processes. However, they are less effective in handling large-scale data integration across various systems. In contrast, a CDP is capable of aggregating data from a wide range of sources, including website analytics, in-store point-of-sale systems, billing systems, and other customer-facing platforms. This means it doesn’t just rely on manually entered data, it also incorporates behavioral data, transactional data, and other forms of customer data automatically. The result is a more comprehensive view of the customer that spans across all touchpoints and interactions.

How does a CDP integrate with my dealership’s current tech stack? 

A Customer Data Platform (CDP) not only integrates seamlessly with existing marketing tools, it acts as the core of your dealership’s data strategy, enhancing efficiency and effectiveness of any of the tools you already have in place. The integration process typically involves connecting the CDP to various marketing tools and is best achieved through APIs or built-in connectors that allow for the smooth transfer and synchronization of data. Once integrated, the CDP serves as a central repository of customer data, aggregating information from these connected tools. Additionally, the CDP can receive feedback from these marketing tools, such as campaign performance data, which it then analyzes to further refine customer profiles and segmentation. This creates a feedback loop that continuously enhances the accuracy and relevance of marketing strategies.

Can a CDP help me remain compliant with FTC data compliance rules? 

A CDP centralizes customer data from multiple sources into a single platform, making it easier to manage and monitor data in compliance with privacy laws. It enables businesses to keep track of customer consent and preferences, ensuring that data is collected, processed, and stored according to the legal requirements. Furthermore, since GDPR and similar regulations often require companies to provide customers with access to their personal data upon request, a CDP’s unified customer view simplifies this process. The platform can also assist in quickly identifying and addressing any data breaches, which is crucial for compliance.

Fullpath’s CDP is ISO 27001 certified, a top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security.

What data sources can be integrated into Fullpath’s CDP?

Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Through Fullpath’s Public API you can also integrate data from other automotive technology providers

How does Fullpath’s CDP power AI agents?

Fullpath’s CDP functions as the brain that powers AI agents by centralizing and unifying your dealership’s customer data into a single dataset. This “brain” provides AI agents with the clean, actionable information necessary to make intelligent decisions, deliver relevant experiences, and ultimately enhance customer engagement and loyalty.

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