Take full control of your data with Fullpath's Customer Data Platform (CDP)

Leverage your connected first-party data to improve dealership operations at every level.

Build sophisticated lists for your sales and marketing.

Bring your CRM data, website data and advertising data into one consolidated platform to gain deep insights on your dealership’s internal operations, inventory management, and shopper behavior.

Get a 360° view of every shopper.

Track your shopper activity across all touchpoints in their car buying journey. Your team can then leverage that data to personalize their approach and make the sale.

Eliminate duplicate data to streamline your marketing.

Fullpath’s CDP uses identity resolution to unify your shopper profiles and eliminate duplicate leads so you can improve your marketing efforts and optimize your ad spend.

Activate your data with a CDXP.

Fullpath’s Customer Data and Experience Platform (CDXP) activates your dealership’s CDP data layer to create highly targeted, personalized digital advertising and lead nurture campaigns that are designed to drive sales and create extended shopper journeys.

Key benefits of implementing a CDP at your dealership:

Eliminate Data Silos

Unify your siloed first-party data sources to create a clear picture of the goings on at your dealership and to establish a single source of truth for all metrics and insights.

Compile 360° Shopper Views

Trace every customer touch point with your dealership – from their first ad or website click, to a vehicle purchase, to their next service appointment, by bringing together your website, CRM and advertising data.

Provide Personalized Customer Experiences

Leverage your 360° shopper views to personalize your approach at every touchpoint on the customer journey based on the shopper’s needs and interests.

Optimize Marketing Efforts

CDPs works to clean and normalize your data using identity resolution technology to eliminate duplicate leads and create unified shopper profiles so you can stop marketing to the same lead twice.

Inventory Management Strategy Optimization

Use your CDP’s highly specific lists to gain deep insight into your inventory with powerful filtering capabilities.

Extended Customer Lifetime Value

Create extended customer journeys and increase their lifetime value (LTV) by leveraging your data to gain deep insight into your operations and improve the customer experience at your dealership.

Comply with Data Privacy Regulations

Fullpath’s CDP is fully compliant with the FTC safeguard rules, working with top level encryption technology to ensure your data is safe.

Optimize your inventory management strategy.

Leverage Fullpath’s Inventory Analysis to gain insights into the inventory on your lot. Easily sort through millions of data points using our data filters to gain insight into your vehicles to help get them sold fast.

Identify your hottest leads in just a few clicks.

Fullpath’s Shopper Analysis is a powerful list builder designed to help you identify ready-to-buy leads using hyper-specific filters to slice and sort your shoppers based on specific criteria.

Easily build reports to share insights with your team.

Create and save custom filters and reports so every team at your dealership can examine and act on the most relevant data for them.

What is a CDP?

Fullpath’s Customer Data Platform is a platform built with state-of-the-art technology designed to unify, clean, manage, and analyze first-party dealership data to provide a singular, comprehensive view of each customer and their interactions and behaviors across various touch points on the shopper journey, including dealership visits, website interactions, email engagements, ad engagements, and more.

Fullpath’s CDP for Dealerships

The ultimate goal when using Fullpath’s CDP is for your dealership to cull data-driven insights from your aggregated data to enhance your customer engagement, improve the shopping experience at your dealership, and increase customer loyalty to create extended customer journeys that drive more revenues over time.

Questions you can answer with Fullpath’s CDP

  • Which shoppers missed a showroom appointment and revisited my website?
  • Which CRM leads looked at a specific VDP?
  • Which of my customers have positive equity in their current vehicle?
  • Which cars in my inventory have been on my lot for over 100 days?
  • How many separate VDPs has a specific lead visited?
  • Which customers looked at a specific VIN in the last 24 hours?
  • Which models have room for a price raise due to strong inbound interest?
  • How much has the average customer spent at my dealership?
  • Which of my customers are up for a lease renewal in the next 6 months?

How It Works

Step 1

Unify Data Sources

Consolidate your siloed data sources into Fullpath’s integrated Customer Data Platform to clean, normalize, and maintain your data.

Step 2

Compile 360° Shopper Profiles

Fullpath’s CDP will automatically compile 360° profiles for every dealership shopper so you can begin utilizing your data and personalizing your customer experience.

Step 3

Filter and Sort

Use Fullpath’s filtering tools to create hyper specific lists and queries to spot ready-to-buy leads, inventory trends, and opportunities for operational improvements.

Step 4

Build Reports & Export Lists

Build department specific reports to share with your team or export your filtered lists so your team can take action based on the data.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

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