Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

The 2025 State of AI Adoption in Car Dealerships
  • Report

The 2025 State of AI Adoption in Car Dealerships

  • November 19, 2024

AI-adoption in car dealerships deeply affects the way vehicles are bought and sold and will impact the future of the American economy. This report examines AI adoption in car dealerships, dealer sentiment towards AI tools, and future plans for AI adoption & spending.

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Leveraging Data and CDP Technologies to Transform Automotive Dealership Performance
  • Whitepaper

Leveraging Data and CDP Technologies to Transform Automotive Dealership Performance

  • September 17, 2024

First and third-party data holds the key for dealerships to make more informed sales conversations, targeted digital ads, and personalized emails. Yet, with most of this data scattered across numerous silos, its potential value remains largely untapped.

  • CDP
  • Artificial Intelligence
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How CDPs Can Help Dealers Remain Operational Through a CRM Outage
  • Whitepaper

How CDPs Can Help Dealers Remain Operational Through a CRM Outage

  • June 27, 2024

Customer Data Platforms (CDPs) offer dealerships a viable backup plan in the event of a CRM outage or data breach. Here are several practical ways a CDP can empower dealerships to keep their businesses up and running and minimize disruption even in the face of a cyberattack.

  • CDP
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The Dealer’s Guide to Stop Money Leakage in Your Digital Marketing
  • Whitepaper

The Dealer’s Guide to Stop Money Leakage in Your Digital Marketing

  • October 23, 2023

Explore the top 10 problems dealers face that cause money leakage in their marketing and the solutions you can implement to plug those holes and ensure every marketing dollar is well spent.

  • CDXP
  • Digital Advertising
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The Importance of Lifetime Value in Driving Dealership Revenues
  • Whitepaper

The Importance of Lifetime Value in Driving Dealership Revenues

  • May 28, 2023

Shoppers no longer feel the same pull of previous generations to stay loyal to a particular brand. With this shift in shopper mindset, profit focused dealerships need to shift their approach towards the SaaS Lifetime Value model of thought and begin nurturing customer relationships with the goal of winning repeat business and driving loyalty.

  • CDXP
  • Customer Experience
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The Dealer’s Guide to Choosing a Customer Data Platform (CDP)
  • Whitepaper

The Dealer’s Guide to Choosing a Customer Data Platform (CDP)

  • March 31, 2023

If you’re a progressive car dealer dealing with disconnected data, you know firsthand the challenges that come with trying to effectively manage and leverage customer data. Don’t let disconnected data hold you back. Gain a clear understanding of which CDP or CDXP solution is right for you, and start realizing the benefits of unifying your data and automating your marketing.

  • Automotive
  • CDXP
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Data Connectivity and Orchestration for Automotive Dealerships
  • Whitepaper

Data Connectivity and Orchestration for Automotive Dealerships

  • July 21, 2022

The automotive industry is undergoing a technological revolution: manual digital marketing is being replaced by tech-driven, smart marketing that operates by connecting data sources and orchestrating campaigns accordingly. Learn about the importance of data connectivity and how data orchestration is they key for forward-thinking dealers looking to stay competitive in the current market.

  • Automotive
  • Artificial Intelligence
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Introduction to CDXP for Automotive
  • Whitepaper

Introduction to CDXP for Automotive

  • March 21, 2022

Customer Data and Experience Platforms (CDXP) are transforming the way dealerships build relationships with their customers. Learn about the evolution of the automotive centric CDXP and how they can help your dealership improve your marketing strategy, develop a data strategy and increase dealership revenues.

  • Automotive
  • CDXP
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