Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
The Importance of Lifetime Value in Driving Dealership Revenues
Shoppers no longer feel the same pull of previous generations to stay loyal to a particular brand. With this shift in shopper mindset, profit focused dealerships need to shift their approach towards the SaaS Lifetime Value model of thought and begin nurturing customer relationships with the goal of winning repeat business and driving loyalty.
The Dealer’s Guide to Choosing a Customer Data Platform (CDP)
If you’re a progressive car dealer dealing with disconnected data, you know firsthand the challenges that come with trying to effectively manage and leverage customer data. Don’t let disconnected data hold you back. Gain a clear understanding of which CDP or CDXP solution is right for you, and start realizing the benefits of unifying your data and automating your marketing.
Data Connectivity and Orchestration for Automotive Dealerships
The automotive industry is undergoing a technological revolution: manual digital marketing is being replaced by tech-driven, smart marketing that operates by connecting data sources and orchestrating campaigns accordingly. Learn about the importance of data connectivity and how data orchestration is they key for forward-thinking dealers looking to stay competitive in the current market.
Introduction to CDXP for Automotive
Customer Data and Experience Platforms (CDXP) are transforming the way dealerships build relationships with their customers. Learn about the evolution of the automotive centric CDXP and how they can help your dealership improve your marketing strategy, develop a data strategy and increase dealership revenues.