Automotive Resources

First and third-party data holds the key for dealerships to make more informed sales conversations, targeted digital ads, and personalized emails. Yet, with most of this data scattered across numerous silos, its potential value remains largely untapped.

Customer Data Platforms (CDPs) offer dealerships a viable backup plan in the event of a CRM outage or data breach. Here are several practical ways a CDP can empower dealerships to keep their businesses up and running and minimize disruption even in the face of a cyberattack.

Explore the top 10 problems dealers face that cause money leakage in their marketing and the solutions you can implement to plug those holes and ensure every marketing dollar is well spent.

Shoppers no longer feel the same pull of previous generations to stay loyal to a particular brand. With this shift in shopper mindset, profit focused dealerships need to shift their approach towards the SaaS Lifetime Value model of thought and begin nurturing customer relationships with the goal of winning repeat business and driving loyalty.

If you’re a progressive car dealer dealing with disconnected data, you know firsthand the challenges that come with trying to effectively manage and leverage customer data. Don’t let disconnected data hold you back. Gain a clear understanding of which CDP or CDXP solution is right for you, and start realizing the benefits of unifying your data and automating your marketing.

The automotive industry is undergoing a technological revolution: manual digital marketing is being replaced by tech-driven, smart marketing that operates by connecting data sources and orchestrating campaigns accordingly. Learn about the importance of data connectivity and how data orchestration is they key for forward-thinking dealers looking to stay competitive in the current market.

Customer Data and Experience Platforms (CDXP) are transforming the way dealerships build relationships with their customers. Learn about the evolution of the automotive centric CDXP and how they can help your dealership improve your marketing strategy, develop a data strategy and increase dealership revenues.