Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
[NADA Series] The Transition to Electric Vehicles With Alan Krutsch
Alan Krutsch, Director of Marketing and Industry Relations at Fuse Autotech, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about the mass adoption of electric vehicles. They also discuss Tesla’s recent price drop for electric cars, factors influencing the adoption of EVs, and the change in demand for Fuse Autotech’s products.
[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Melissa Cartagena, the Senior Director and Head of Digital Advertising at AutoNation, about the challenges dealerships have been facing. They discuss inventory shortages in the automotive space, the use of video marketing, and why car owners have been buying out their car leases.
AutoLeadStar is now Fullpath
Fullpath empowers dealers to succeed by unifying and leveraging all first-party data to create those unforgettable experiences that build customers for life.
[NADA Series] Evaluating Vendors in the Automotive Industry
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Kate Lumsden and Ashley Cavazos from Walser Automotive Group about their strategies for assessing business partnerships. They also discuss the future of the automotive space and how the commission-based pay structure affects salespeople.
Why Your Dealership Needs VIN-Level Marketing in Today’s Climate
Our team of Business Analysts and Senior Product Manager joined forces for an in-depth look on how VIN acceleration can elevate your dealership in times of economic uncertainty.
[NADA Series] Optimizing Amazon Advertising for Dealerships With Vasilios Lambos
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Vasilios Lambos, the Co-founder and CMO of CognitionDigital.io, about providing Amazon advertising services to dealers. They also discuss the benefits of collaborations in the automotive space and how Vasilios educates businesses about Amazon Ads.
[NADA Series] Data Strategy and Security in Dealerships With Matt Lasher
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Matt Lasher, the Director of Marketing at West Herr Automotive Group, to talk about this year’s NADA conference. They also discuss the value of data strategy and security and what Matt loved about this year’s event.
Private Vehicle Acquisition Strategies With Tom Gregg
Private vehicle acquisitions provide great opportunities for dealers to find high-value cars with large profit margins and fast returns. They are also a great way for dealers to connect with potential customers. According to Tom Gregg, buying cars directly from car owners increases a dealer’s competitive advantage and boosts brand loyalty.
How to Streamline Your Dealership’s Inventory Management
Strategic management and optimization of your dealership’s inventory can help you better meet your customers needs, reduce costs, and increase your revenues.
Leading CDXP Fullpath Partners with Auto Genius Labs to Improve Data Connectivity & Automotive Online Experiences
Fullpath and Auto Genius Labs, the innovation arm of the leading community of high-growth automotive marketers, are announcing their partnership to improve consumer shopping experiences in the auto industry.
The Importance of Public APIs in Automotive
The ability to access and use your data is quickly becoming an automotive superpower. This is where the importance of APIs come into play.
The Dealer’s Guide to Choosing a CDP
As customer-centricity becomes increasingly important for businesses worldwide, a CDP is an essential tool for dealerships looking to stay ahead of the competition. Our comprehensive guide can help you find the right CDP for your dealership.
Colonial Volkswagen of Medford Saw a Spike in Sales in Just 6 Months with Fullpath
With Fullpath, Colonial Volkswagen of Medford consolidated their data sources and leveraged it to create an effective dealership marketing strategy.