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Ilana Shabtay, Fullpath's VP of Marketing explains why, for many dealerships who have taken the leap and implemented AI, it just isn’t living up to the hype.

This inverse relationship highlights a new era of ad spend efficiency, as dealerships increasingly lean on AI-powered auto...

Upon close, the combination will bring together the industry's most trusted dealer technology partner and one of automotiv...

Fullpath — the artificial intelligence-first customer data platform for the automotive industry — released its Auto Intell...

The data reveals a fundamental shift in how consumers discover car buying opportunities online, uneven inventory supply re...

Fullpath's Agentic CRM launches as the automotive sector's first autonomous sales platform, unifying AI across dealer oper...

The dealership customer data platform has launched the Agentic CRM, a fully orchestrated, multi-agent system designed to h...

The Agentic CRM delivers a fully orchestrated, multi-agent system that handles real-time shopper intelligence, proactive task management, and automated lead engagement in a single dealership...

The inaugural Fullpath Auto Intelligence Index found use of AI and large language models emerging as a “significant driver...

"By 2026, digital experiences and AI agents will be central to automotive operations and sales," said Aharon Horwitz, CEO...

Instead of just passing messages, an MCP server actually gets what the data means and delivers exactly what’s needed, when...

US automotive companies on the list include dealership customer data platform Fullpath — one of Cherokee Media Group’s Eme...

This new feature empowers dealerships with seamless, secure login capabilities that enhance dashboard security and streaml...

This distinction highlights the meaningful contributions Fullpath has made in helping businesses overcome challenges to gr...

ISO 42001 is a comprehensive framework ensuring that AI systems are developed and operated with full transparency, robust governance, and ongoing risk management. This translates into real-w...

This integration offers dealerships a seamless way to ensure car shoppers are served real-time, relevant offers across the...

A report by Fullpath reveals that car buyers rely on a broad mix of digital platforms when shopping for a vehicle, with de...

“EV incentives were absolutely crazy” in the months leading up to the EV tax credit deadline, Aharon Horwitz, CEO of Fullp...

What exactly are these AI agents, and why should you care?

Car shoppers expect dealers to provide a seamless digital buying experience like the ones they get from Amazon and Apple,...

Aharon Horwitz, Fullpath CEO disagreed with the term “hallucination” in those cases, framing it more as the “function of m...

Fullpath found 90% of car buyers expect to pick up in-store where they left off online. Instead, they're frequently forced to repeat information they've already provided.

The report underscores the importance of personalization, seamless digital experiences, and AI-driven tools in meeting tod...

In a recent report published by Fullpath, 60% of dealers shared that their data is only being used somewhat effectively to...

Urban Science’s defection data empowers dealers to know when leads in their CRM buy cars elsewhere, driving Fullpath’s mar...

This data integration enables Fullpath to enrich its customer profiles through Urban Science's unrivaled defection (lost s...

This two-way API integration will allow for the seamless transfer of data from Fullpath's ChatGPT-powered chatbot to Cox A...

The integration enables Fullpath's CDP to seamlessly incorporate CallRevu call activity data, transforming how dealerships...

Car dealerships are ramping up commitment to using AI in operations with 81% expecting their AI budgets to rise in 2025. That's a prime finding from Fullpath's "The 2025 State of AI Adoption...

Fact is, missing out on the activation opportunities offered by CDP reporting could cost you your competitive edge. Take a...

The integration allows for data synchronization, ensuring that customer records are updated in Fullpath's CDP daily. This...

Fullpath's VP of Marketing Ilana Shabtay tackles and dismantles some of the most pervasive and damaging misconceptions abo...

The groundbreaking Unified Intelligence Engine will launch at NADA 2025.

Car dealers were initially sluggish in adopting artificial intelligence but a new study reveals not only are they embracin...

Through the partnership, Fullpath provides accurate first-party behavioral data fueled by its powerful analytics engine, i...

Fullpath’s report, The 2025 State of AI Adoption in Car Dealerships, also showed 95% of dealers see AI technology as an important factor in the future success of their dealerships, with 43%...

Fullpath's recent survey report titled "The 2025 State of AI Adoption in Car Dealerships" reveals a substantial commitment...

Car Wars has integrated with Fullpath to provide dealerships with an unprecedented ability to identify and connect with hi...

Fullpath CEO Aharon Horwitz joins Brian Pasch to discuss the greater adoption of CDP technology with automotive dealers an...

Fullpath aims to enhance the customer journey, driving greater engagement, retention, and satisfaction for Jaguar and Land...

This certification marks a significant milestone for Fullpath, further solidifying its position as a leading provider of A...

American dealerships for all GM brands now have access to the Customer Data Platform and marketing tools offered by market...

The company said centralizing data into Fullpath’s CDP can give dealerships “deeper insights into customer behavior, preferences and purchasing patterns with 360-degree views of each shopper...

Read about the steps Fullpath has taken to help dealer clients remain operational in light of the CDK outage.

In Ilana Shabtay's latest piece for Dealer Marketing Magazine, she writes about how activated data can help you push throu...

This API integration will allow for the seamless transference of data, allowing Fullpath's CDP to pull data from the CRM,...

Fullpath's VP of Marketing, Ilana Shabtay, participated in a panel discussion about the critical role of dealership data i...

Join Brian and Mike Colacchio of Fullpath as they discuss the real-time audience features in Fullpath CDXP and the new API...

This recognition highlights Fullpath's commitment to innovation in automotive's digital ecosystem.

Cherokee Media Group's Emerging 8 is an award program that honors companies that improve a specific aspect of the automotive industry through technology.

This study delves into the potential applications of ChatGPT within the automotive value chain, exploring various use case...

OfferLogix announced a strategic partnership with Fullpath to upgrade the vehicle search process for consumers with an eye...

Fullpath's ChatGPT-driven customer platforms were recently inundated with prank requests at several local dealerships. Ful...

"The storm around our chatbot over the past 48 hours has shown us that dealers are really interested in innovating.” Fullp...

Viral moment: pranksters attempt to hack Fullpath’s ChatGPT chatbot on a local dealership site. Fullpath CEO Aharon Horwit...

Fullpath CEO Aharon Horwitz is one of the many auto tech executives whose life was disrupted by the Oct. 7 massacre in Isr...

For those considering buying an electric vehicle, a top consideration is charging – both where and how often. Fullpath VP of Marketing (and proud EV owner) Ilana Shabtay shares her personal...

Aharon is the latest guest on the Brian Pasch Podcast as part of the “The Road to #MRC23” series. Aharon delves into Fullp...

In this Movers & Shakers interview, Aharon Horwitz, CEO and Co-Founder of Fullpath, provides insights into how the company...

Fullpath is excited to announce its participation in Subaru’s Certified Search Advertising Program, enhancing the digital...

Fullpath VP of Marketing Ilana Shabtay's insights are featured throughout this Brighttail report on how to overcome today’...

Fullpath CRO Mike Colacchio breaks down how CDPs allow you to see your entire customer data set and deliver relevant messa...

Fullpath VP of Marketing Ilana Shabtay's latest article for Dealer Marketing Magazine delves into the crucial role that au...

Ilana Shabtay, Vice President of Marketing at Fullpath, is a guest on the latest episode of the podcast "Mostly Automotive Marketing with Matt Wilson." Ilana helps break down the concept of...

Fullpath has been awarded Invoca’s Partner Innovation Award as part of the 2023 Invoca Impact Awards.

Effective immediately, dealerships can now take advantage of Fullpath's automated data connection with Google's VA program...

Fullpath, automotive's leading Customer Data & Experience Platform (CDXP), announced today its integration with Google's V...

The development of AI technology comes hand-in-hand with changes in the transport industry. Fullpath is helping dealers le...

This new integration enables automotive brands to use AI-powered first-party data from digital and call experiences to per...

Fullpath CEO Aharon Horwitz shared his thoughts on the future of AI in automotive with Automotive News. The article takes...

Startup Bubble News shares a comprehensive review of Fullpath's key features: "The blend of advanced machine learning technology, top-notch technical support, and emphasis on transparency ma...

Michigan Israel Business Accelerator (MIBA) recently unveiled “The Elevator” – the first landing zone exclusively for Isra...

Outside In Lens delves into the possibilities of CX-focused AI use cases for automotive brands. Fullpath is listed as a us...

Fullpath VP of Marketing Ilana Shabtay's latest article for Dealer Marketing Magazine explores how ChatGPT is changing the...

The Michigan Israel Business Accelerator this week announced the first "landing zone" in the U.S. aimed at connecting Isra...

Electrek spoke with Ronen Slonim, lead data analyst at Fullpath, an auto industry customer data and experience platform, a...

Fullpath (formerly AutoLeadStar), a customer data and experience platform used by 1,000 dealerships across North America,...

Fullpath is counting on the AI tool to improve the online vehicle shopping experience and what's known as CRM, or customer relations management for dealerships.

The automotive retail industry's leading Customer Data and Experience Platform (CDXP), Fullpath, is announcing the launch...

The chat solution is the first offering on the market that is enriched with auto industry-specific data to provide lightni...

Fullpath is announcing the launch of the first ever Chat-GPT4 powered product, tailored specifically for automotive dealer...

The chat solution is the first offering on the market that is enriched with auto industry-specific data to provide lightni...

The automotive retail industry's leading Customer Data and Experience Platform (CDXP) is announcing its rebranding, changi...

Aharon Horwitz, CEO and Co-Founder of Fullpath joined Steve Greenfield on an episode of the Friday 5 to discuss Customer D...

AutoLeadStar has been growing its revenues and scale at over 100% year-over-year for the past few years and the Company's software is used by nearly 1,000 dealerships across North America to...

AutoLeadStar, the digital customer data platform for the automotive industry, announced a $40 million growth round.

The Jerusalem-headquartered startup has developed AI-powered marketing automation technology for auto-dealerships and manu...

The company provides artificial intelligence-powered marketing automation technology to dealerships and OEMs. Nearly 1,000...

AutoLeadStar, the digital customer data platform for the automotive industry, announced a $40 million growth round.

Today’s modern dealership has shifted to reduce noise and increase transparency with the help of top-notch technology.

As we progress more and more in the “information age,” and move into what looks like a strong 2022 for automotive, different things become key to our strategy when it comes to creating custo...

In order for dealerships to grasp what their shoppers are doing online – like which vehicle they are researching – they ne...

This comes in the wake of recent updates the Federal Trade Commission (FTC) made to its Safeguards Rule to strengthen the...

AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration...

AutoLeadStar, a customer data and experience platform, announced its API-level integration with FUSE, a company committed...

AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration...

If your CRM has 10,000 non-active leads, and you can reawaken even as little as 10%, you're looking at 1,000 new customers...

Facebook Marketplace underwent some changes in September and no longer lists vehicles from partner catalog feeds. This includes the entire marketplace experience: homepage, search function,...

The automotive industry is consumed with the inventory shortage-- while gross is higher than ever, dealerships are finding...

AutoLeadStar, a global company offering a connected automation platform to accelerate growth in the auto dealer segment, a...

At AutoLeadStar, Colacchio will be responsible for building out a sales team, and introducing new AI solutions, as well a...

With decades of sales experience in automotive tech companies the likes of Dealer Inspire, Dealer.com, DealerTrack, and Co...

"Mike was a natural fit for our company as the vice president of sales due to his unwavering support for putting the deale...

When a dealership spends that much money for a solid website, competitive traffic, and SEO maintenance, you’d expect the website to be optimized for conversions and leads.

While it seems like we’ve just overcome the challenges that COVID-19 brought to the automotive industry, we’re slapped in...

Fortunately, there are several tools out there that can help you stay on top of your game and increase your customer engag...

Hyper-targeting your shoppers with VIN-specific vehicles helps you personalize your advertising and create that 1:1 digita...

Eliav Moshe, co-founder and CPO of AutoLeadStar, talks about setting up the company and how firms should build out their p...

The automotive industry as it stands today will never be tech-first-- and dealerships will not operate as technology compa...

“To compete and win business on the internet today, you need a pretty robust and sophisticated strategy."

Several new developments of recent months point toward the city's continued growth, explains Roy Munin, CEO and co-founder...

From helping colonize the moon and Mars to helping your local car dealership survive a stay-at-home pandemic.

The fight for digital real estate is real. In-market car shoppers are also in-market baby clothes shoppers, or Netflix-obs...

Aharon Horwitz, CEO and Co-Founder of AutoLeadStar, spoke with SMBCEO about the ways in which car dealerships are transforming digitally and adapting to newer commerce trends.

Aharon Horwitz, CEO of AutoLeadStar, an advanced digital platform for car dealers, discusses auto dealerships and his proj...

Interview with AutoLeadStar CEO Aharon Horwtiz on “Behind the Startup.”

Amid the pandemic, dealers rushed to build out online platforms that could take the place of their showrooms.

Tesla isn’t letting a lack of traditional showrooms slow its Israel rollout down; the company is already accepting pre-ord...

AutoLeadStar offers advanced digital marketing tools like AI-driven ad personalization, audience targeting that syncs with dealers’ inventory databases and CRMs, automated campaign optimizat...

Now is the time for dealerships to make history and become the next iconic business to teach a lesson we will look back on...

AutoLeadStar, based in Miami, has announced Mark Davidoff, president and CEO of The Fisher Group in Southfield, has joined...

In this Episode of Mostly Automotive Marketing Ilana Shabtay talks about making cuts to our advertising budgets in times o...

Mark Davidoff, one of Detroit’s most recognized and active leaders, has joined the board of directors of AutoLeadStar.

Davidoff brings with him a wealth of experience in building stewardship and driving collective action across multiple sect...

AutoLeadStar announced today that Mark Davidoff, one of Detroit’s most recognized and active leaders, has joined its board...

A recent study of auto dealerships has found that technology-driven marketing performs up to 4.5 times better than manual marketing.

They focused on dealers investing in technology versus traditional methods and found a large disparity between those deale...

They focused on dealers investing in technology versus traditional methods and found a large disparity between those deale...

They focused on dealers investing in technology versus traditional methods and found a large disparity between those deale...

2020 – AutoLeadStar, a complete marketing automation platform designed for dealers, recently compared dealerships across t...

What do wine and marketing have in common? Well, aside from the fact that wine is one of my favorite topics, wine, and mac...

As I watch the impact of COVID-19 unfold, and its role as a catalyst for dealer-tech adoption, here’s how I see it: The in...

AutoLeadStar, a complete marketing automation platform designed for dealers, announced the launch of its inventory boosting feature as a part of its Acquire solution.

Dealers using Acquire are now able to enter pre-set conditions for the vehicles they need to move and rely on Acquire’s ar...

AutoLeadStar, a complete marketing automation platform designed for dealers, announced today the launch of its inventory b...

Dealers using Acquire are now able to enter pre-set conditions for the vehicles they need to move and rely on Acquire’s ar...

Dealers using Acquire are now able to enter pre-set conditions for the vehicles they need to move and rely on Acquire’s ar...

Why automotive’s future might be brighter than you think.

If you are not embracing automated marketing operations, you're wasting valuable resources.

In response to the pandemic’s impact, Google has compiled a variety of best practices for dealerships. Here’s what you can...

COVID-19 accelerated dealer-tech adoption. But have we really figured this out?

As we get more comfortable with this “new normal,” and continue to build digital strength and momentum, here are some best...

The number of potential buyers simply walking through the showroom doors already was declining even before the coronavirus...

Acquire helped Walser Automotive Group pivot quickly by identifying and targeting the right buyers during the pandemic, si...

The auto group’s cost per lead decreased from over $50 in February and March to $36 in April and May, while simultaneously...

Acquire powered by artificial intelligence, leverages thousands of data points to strategically place ads on search engines, social media, and internet websites.

Acquire, powered by artificial intelligence, leverages thousands of data points to strategically place ads on search engin...

AutoLeadStar's Acquire helped Walser Automotive Group pivot quickly by identifying and targeting the right buyers during t...

The report explores four major trends that will reshape automotive and bring about transformation similar to the disruptio...

The report explores four major trends that will reshape automotive and bring about transformation similar to the disruptio...

The report explores four major trends that will reshape automotive and bring about transformation similar to the disruptio...

AutoLeadStar recently unveiled the results of their latest benchmark report on buyer trends titled, “A Post COVID-19 Era f...

According to a new report titled, “A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology,” the pandemic’s disruption of the U.S. car market has created an opportunity to adv...

In a once in a lifetime experience, where we're all looking for guidance, answers, and direction, now is the time to come...

AutoLeadStar, a complete marketing automation platform designed for dealers, is offering 40+ free, dealership-branded ad c...

These are the questions we need to explore as we ramp up to drive leads and sales in this new reality.

According to the Harvard Business Review, companies who have adopted data-driven, AI decision making are, on average, 5% m...

It’s becoming more and more common to embellish reports with meaningless statistics, or manipulate data to imply positive...

Whether it’s how to sell to the millennial woman or to the classic emotional male buyer, we’re constantly analyzing the difference between male and female shopping patterns.

What happens when there’s a new technology — or revolutionary innovation — in the space that may replace something that’s...

If there is one overarching goal to aim for when it comes to reducing the guesswork, it’s to understand your customers’ en...

When it comes to marketing success, it’s becoming increasingly clear that disconnects in your dealership’s data are no lon...

To start, we have to assess what’s been working and what hasn’t. What stays for another year, and what needs to go?

According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in.

Let’s look at some key trends gaining traction in other industries to predict the next big thing in automotive.

Here are some key strategies to reach more service customers with a great online experience.

Given that most shoppers still consider staff an essential part of the buying process, here are five ways to connect to to...

Consider this: car shoppers typically switch between online and offline four times over the course of their buying journey...

Facebook, like other leading social media platforms (YouTube, Instagram, Snapchat, Twitter, etc.) remains one of the most-...

Access to a huge variety of products, easy price shopping, convenient delivery, etc. — standing up to Amazon seems impossi...

Staying ahead of the curve with digital means change is necessary — and can truly be great for your dealership.

What does great UX really mean, and how can your dealership use it to stand out?

We need to understand what has really changed in the move to a digital shopping experience

Today’s shoppers are actually looking for brands they can connect to — they want to buy from people who “get them” on an e...

The beginning of a relationship with a vendor is very similar to that of a new romance.

AI has practical applications for your dealership marketing strategy today, and the possibilities increase every day as th...

Today’s customers are smart . . . possibly the smartest they’ve ever been.

An omnichannel approach to marketing and sales takes all of shifts in the industry into account.

Under this type of framework, a customer pays a monthly fee for access to a vehicle.

21st century shoppers have a similar mindset when it comes to purchases– they seek out recommendations from other people to guide them throughout their buying process.

Of the 5 hours that the average American spends on their smartphone, 4.6 of them are spent on mobile apps.

Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most po...

Should we be spending all of our time on paid advertising that is “immune” to the cruel considerations of the algorithm?

There are several things that dealerships can learn from the hospitality industry about providing the best possible custom...

Put on your data scientist hat and make the most of those marketing decisions to start seeing even more incredible results...

y effectively setting both long and short term goals, you can measure your effectiveness against itself and your expectati...

There is good reason to think about how to market to a millennial: We now outnumber baby boomers, and make up a significant portion of car buyers.

he shift from traditional advertising to today’s multidimensional digital marketing techniques has been a sea change for a...

Social media, in all of its forms and presentations, has the power to speak to all of your shoppers, whether they are narr...

Multi-touch attribution begins to address this challenge — it takes into account the different steps customers took before...

When it comes to artificial intelligence (AI), value and efficiency are key. With the right AI tools, your team can boost...

Let’s get into some principles of this seamless digital economy and think about how you can implement them into your deale...

These relationships are often neglected, but they have huge potential to boost success and growth.

Customized marketing is already in full swing on the internet and via mobile phones as people move through stores and malls.

AI might sound futuristic and even intimidating, but you can use its practical tools today to get better results — both fo...

Today’s shoppers actually crave a personal touch more than ever, both in-store and online.

With the help of vast internet resources, customers are able not only to educate themselves, but to understand immediately...

Building relationships and establishing connections to foster long-lasting loyalty: these are the key means of dealership...

Competing with such giants is a daunting prospect – but if we’re being honest, inevitable.

Shoppers don’t even realize it, but they have come to expect this level of convenience, or as I like to call it, “concierg...

Many car shoppers engage with your site for information and resources, with no interest in converting at all– but they are still there for a reason.

It’s crucial to measure what these customers are doing on your site: are they engaging with your content, inventory, and s...

Getting hard-won and, frankly, expensive site visitors to fill out a form with their contact information is a crucial way...

What’s the difference between AI, machine learning, and predictive analytics, and what can they do for your business?

Your dealership’s future customers are out there browsing the internet for the best deals on their next vehicle, spending...

Don’t let your dealership make the mistake of getting rid of your duplicates, or ignoring them, or letting them fall to th...

Machine learning allows your website to understand and adapt to the preferences of individual visitors, just like a real-l...

A challenge spotted by AutoLeadStar — a company that offers specialized auto website engagement and lead capture technology — is that a website tends to have to be a “jack of all trades.”

The possibility of buying cars online raises questions about how customers relate to the dealership, and how dealerships w...