Fullpath has been awarded Invoca’s Partner Innovation Award as part of the 2023 Invoca Impact Awards.
Effective immediately, dealerships can now take advantage of Fullpath’s automated data connection with Google’s VA program.
Fullpath, automotive’s leading Customer Data & Experience Platform (CDXP), announced today its integration with Google’s Vehicle Ads (VA) program to streamline data, reduce manual work, and increase efficiencies for automotive dealerships in North America.
The development of AI technology comes hand-in-hand with changes in the transport industry. Fullpath is helping dealers leverage AI to improve their business.
This new integration enables automotive brands to use AI-powered first-party data from digital and call experiences to personalize customer journeys and drive revenue growth.
Fullpath CEO Aharon Horwitz shared his thoughts on the future of AI in automotive with Automotive News. The article takes a deep dive into ChatGPT’s introduction and integration at auto dealerships.
Startup Bubble News shares a comprehensive review of Fullpath’s key features: “The blend of advanced machine learning technology, top-notch technical support, and emphasis on transparency makes it an attractive choice for dealerships looking to amplify their reach and conversion rates.”
Michigan Israel Business Accelerator (MIBA) recently unveiled “The Elevator” – the first landing zone exclusively for Israeli startups in the U.S. Fullpath is proud to be among its first three charter members.
Outside In Lens delves into the possibilities of CX-focused AI use cases for automotive brands. Fullpath is listed as a use case for ‘the first ever Chat-GPT4 powered product, tailored specifically for automotive dealerships through APIs and data connectivity.’
Fullpath VP of Marketing Ilana Shabtay’s latest article for Dealer Marketing Magazine explores how ChatGPT is changing the game for retail automotive.
The Michigan Israel Business Accelerator this week announced the first “landing zone” in the U.S. aimed at connecting Israeli startups and companies in the U.S. to various resources. Called “The Elevator” and located in downtown Detroit, the new initiative has pulled in three companies to start – including Fullpath, who has joined as an initial charter member.
Electrek spoke with Ronen Slonim, lead data analyst at Fullpath, an auto industry customer data and experience platform, about how the new EPA rule could impact car dealerships, original equipment manufacturers (OEMs), and EVs sold by direct sales.
Fullpath (formerly AutoLeadStar), a customer data and experience platform used by 1,000 dealerships across North America, is launching the first ChatGPT4-powered product tailored specifically for automotive dealership.
Fullpath is counting on the AI tool to improve the online vehicle shopping experience and what’s known as CRM, or customer relations management for dealerships.
The automotive retail industry’s leading Customer Data and Experience Platform (CDXP), Fullpath, is announcing the launch of the first ever Chat-GPT4 powered product, tailored specifically for automotive dealerships through APIs and data connectivity.
The chat solution is the first offering on the market that is enriched with auto industry-specific data to provide lightning-fast, intelligent customer service.
Fullpath is announcing the launch of the first ever Chat-GPT4 powered product, tailored specifically for automotive dealerships through APIs and data connectivity.
The automotive retail industry’s leading Customer Data and Experience Platform (CDXP) is announcing its rebranding, changing its name to Fullpath from AutoLeadStar.
Aharon Horwitz, CEO and Co-Founder of Fullpath joined Steve Greenfield on an episode of the Friday 5 to discuss Customer Data and Experience Platforms and how they are impacting the automotive industry.
AutoLeadStar has been growing its revenues and scale at over 100% year-over-year for the past few years and the Company’s software is used by nearly 1,000 dealerships across North America to intelligently automate once siloed, outdated, and manual systems.
AutoLeadStar, the digital customer data platform for the automotive industry, announced a $40 million growth round.
The Jerusalem-headquartered startup has developed AI-powered marketing automation technology for auto-dealerships and manufacturers.
The company provides artificial intelligence-powered marketing automation technology to dealerships and OEMs. Nearly 1,000 dealerships in the U.S. and Canada use AutoLeadStar’s software.
Today’s modern dealership has shifted to reduce noise and increase transparency with the help of top-notch technology.
As we progress more and more in the “information age,” and move into what looks like a strong 2022 for automotive, different things become key to our strategy when it comes to creating customer experiences.
In order for dealerships to grasp what their shoppers are doing online – like which vehicle they are researching – they need to invest in the latest technology that gives insight on customer behavior.
This comes in the wake of recent updates the Federal Trade Commission (FTC) made to its Safeguards Rule to strengthen the security around consumer financial information.
AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration with FUSE, a company committed to making car financing simple.
AutoLeadStar, a customer data and experience platform, announced its API-level integration with FUSE, a company committed to making car financing simple.
If your CRM has 10,000 non-active leads, and you can reawaken even as little as 10%, you’re looking at 1,000 new customers for life. It’s really pure gold waiting to be discovered.
Facebook Marketplace underwent some changes in September and no longer lists vehicles from partner catalog feeds. This includes the entire marketplace experience: homepage, search function, etc.
The automotive industry is consumed with the inventory shortage– while gross is higher than ever, dealerships are finding it hard to strategize marketing without the usual suspects on the lot.
AutoLeadStar, a global company offering a connected automation platform to accelerate growth in the auto dealer segment, announced Dealer Inspire alum Mike Colacchio has joined the team as Vice President of Sales.
At AutoLeadStar, Colacchio will be responsible for building out a sales team, and introducing new AI solutions, as well a establishing and expediting new partnerships with both dealer groups and technology providers.
With decades of sales experience in automotive tech companies the likes of Dealer Inspire, Dealer.com, DealerTrack, and Cox Automotive, Colacchio brings a wealth of knowledge and industry expertise to the position.
“Mike was a natural fit for our company as the vice president of sales due to his unwavering support for putting the dealer first.”
When a dealership spends that much money for a solid website, competitive traffic, and SEO maintenance, you’d expect the website to be optimized for conversions and leads.
While it seems like we’ve just overcome the challenges that COVID-19 brought to the automotive industry, we’re slapped in the face with another big one: the infamous inventory shortage.
Fortunately, there are several tools out there that can help you stay on top of your game and increase your customer engagement and boost conversions more than ever before.
Hyper-targeting your shoppers with VIN-specific vehicles helps you personalize your advertising and create that 1:1 digital experience for consumers.
Eliav Moshe, co-founder and CPO of AutoLeadStar, talks about setting up the company and how firms should build out their products.
The automotive industry as it stands today will never be tech-first– and dealerships will not operate as technology companies if we don’t fix some of the biggest problems with its digital ecosystem.
“To compete and win business on the internet today, you need a pretty robust and sophisticated strategy.”
Several new developments of recent months point toward the city’s continued growth, explains Roy Munin, CEO and co-founder of Made in JLM.
From helping colonize the moon and Mars to helping your local car dealership survive a stay-at-home pandemic.
The fight for digital real estate is real. In-market car shoppers are also in-market baby clothes shoppers, or Netflix-obsessed parents, or perhaps college seniors looking for their first apartment.
Aharon Horwitz, CEO and Co-Founder of AutoLeadStar, spoke with SMBCEO about the ways in which car dealerships are transforming digitally and adapting to newer commerce trends.
Aharon Horwitz, CEO of AutoLeadStar, an advanced digital platform for car dealers, discusses auto dealerships and his projections for the auto industry in 2021.
Interview with AutoLeadStar CEO Aharon Horwtiz on “Behind the Startup.”
Amid the pandemic, dealers rushed to build out online platforms that could take the place of their showrooms.
Tesla isn’t letting a lack of traditional showrooms slow its Israel rollout down; the company is already accepting pre-orders through its IL website.
AutoLeadStar offers advanced digital marketing tools like AI-driven ad personalization, audience targeting that syncs with dealers’ inventory databases and CRMs, automated campaign optimization for paid search and social, and integrated lead nurture sequences.
Now is the time for dealerships to make history and become the next iconic business to teach a lesson we will look back on one day.
AutoLeadStar, based in Miami, has announced Mark Davidoff, president and CEO of The Fisher Group in Southfield, has joined its board of directors.
In this Episode of Mostly Automotive Marketing Ilana Shabtay talks about making cuts to our advertising budgets in times of trouble.
Mark Davidoff, one of Detroit’s most recognized and active leaders, has joined the board of directors of AutoLeadStar.
Davidoff brings with him a wealth of experience in building stewardship and driving collective action across multiple sectors.
AutoLeadStar announced today that Mark Davidoff, one of Detroit’s most recognized and active leaders, has joined its board of directors.
A recent study of auto dealerships has found that technology-driven marketing performs up to 4.5 times better than manual marketing.
They focused on dealers investing in technology versus traditional methods and found a large disparity between those dealerships updating their paid ads and inventory specials manually versus using technology-enabled solutions.
2020 – AutoLeadStar, a complete marketing automation platform designed for dealers, recently compared dealerships across the automotive landscape and found technology-driven marketing is outperforming manual marketing by up to 4.5x.
What do wine and marketing have in common? Well, aside from the fact that wine is one of my favorite topics, wine, and machine learning actually have some things in common.
As I watch the impact of COVID-19 unfold, and its role as a catalyst for dealer-tech adoption, here’s how I see it: The industry is jumping to too many conclusions about what and how I will buy my vehicle.
AutoLeadStar, a complete marketing automation platform designed for dealers, announced the launch of its inventory boosting feature as a part of its Acquire solution.
Dealers using Acquire are now able to enter pre-set conditions for the vehicles they need to move and rely on Acquire’s artificial intelligence tools to automatically boost the relevant vehicles.
AutoLeadStar, a complete marketing automation platform designed for dealers, announced today the launch of its inventory boosting feature as a part of its Acquire solution.
Why automotive’s future might be brighter than you think.
If you are not embracing automated marketing operations, you’re wasting valuable resources.
In response to the pandemic’s impact, Google has compiled a variety of best practices for dealerships. Here’s what you can invest in now and in the coming weeks to ensure increased engagement and quality leads from your website.
COVID-19 accelerated dealer-tech adoption. But have we really figured this out?
As we get more comfortable with this “new normal,” and continue to build digital strength and momentum, here are some best practices that will keep your dealership resilient in the coming months.
The number of potential buyers simply walking through the showroom doors already was declining even before the coronavirus pandemic arrived.
Acquire helped Walser Automotive Group pivot quickly by identifying and targeting the right buyers during the pandemic, significantly decreasing their cost per lead and increasing leads by 33 percent.
The auto group’s cost per lead decreased from over $50 in February and March to $36 in April and May, while simultaneously bringing down the group’s costs per click.
Acquire powered by artificial intelligence, leverages thousands of data points to strategically place ads on search engines, social media, and internet websites.
Acquire, powered by artificial intelligence, leverages thousands of data points to strategically place ads on search engines, social media, and internet websites.
AutoLeadStar’s Acquire helped Walser Automotive Group pivot quickly by identifying and targeting the right buyers during the pandemic, significantly decreasing their cost per lead and increasing leads by 33%.
The report explores four major trends that will reshape automotive and bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader in the late 90s.
The report explores four major trends that will reshape automotive and bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader in the late 90s
AutoLeadStar recently unveiled the results of their latest benchmark report on buyer trends titled, “A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology.”
According to a new report titled, “A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology,” the pandemic’s disruption of the U.S. car market has created an opportunity to advance digital and AI-based automated marketing technologies.
In a once in a lifetime experience, where we’re all looking for guidance, answers, and direction, now is the time to come together as an industry.
AutoLeadStar, a complete marketing automation platform designed for dealers, is offering 40+ free, dealership-branded ad copy to download and use instantly.
These are the questions we need to explore as we ramp up to drive leads and sales in this new reality.
According to the Harvard Business Review, companies who have adopted data-driven, AI decision making are, on average, 5% more productive and 6% more profitable than their competitors.
It’s becoming more and more common to embellish reports with meaningless statistics, or manipulate data to imply positive results, especially when the performance is subpar.
Whether it’s how to sell to the millennial woman or to the classic emotional male buyer, we’re constantly analyzing the difference between male and female shopping patterns.
What happens when there’s a new technology — or revolutionary innovation — in the space that may replace something that’s been working for you for years?
If there is one overarching goal to aim for when it comes to reducing the guesswork, it’s to understand your customers’ entire journey as a whole.
When it comes to marketing success, it’s becoming increasingly clear that disconnects in your dealership’s data are no longer a minor issue– they are costing you sales every month.
To start, we have to assess what’s been working and what hasn’t. What stays for another year, and what needs to go?
According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in.
Let’s look at some key trends gaining traction in other industries to predict the next big thing in automotive.
Here are some key strategies to reach more service customers with a great online experience.
Given that most shoppers still consider staff an essential part of the buying process, here are five ways to connect to today’s customers — to be that resource they’re looking for, and get the sale.
Consider this: car shoppers typically switch between online and offline four times over the course of their buying journey, and want those switches to be seamless.
Facebook, like other leading social media platforms (YouTube, Instagram, Snapchat, Twitter, etc.) remains one of the most-used and influential sources of information in the daily lives of Americans.
Access to a huge variety of products, easy price shopping, convenient delivery, etc. — standing up to Amazon seems impossible. But one company did: Best Buy.
Staying ahead of the curve with digital means change is necessary — and can truly be great for your dealership.
What does great UX really mean, and how can your dealership use it to stand out?
We need to understand what has really changed in the move to a digital shopping experience
Today’s shoppers are actually looking for brands they can connect to — they want to buy from people who “get them” on an emotional level.
The beginning of a relationship with a vendor is very similar to that of a new romance.
AI has practical applications for your dealership marketing strategy today, and the possibilities increase every day as the technology continues to develop.
Today’s customers are smart . . . possibly the smartest they’ve ever been.
An omnichannel approach to marketing and sales takes all of shifts in the industry into account.
Under this type of framework, a customer pays a monthly fee for access to a vehicle.
21st century shoppers have a similar mindset when it comes to purchases– they seek out recommendations from other people to guide them throughout their buying process.
Of the 5 hours that the average American spends on their smartphone, 4.6 of them are spent on mobile apps.
Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and television channels.
Should we be spending all of our time on paid advertising that is “immune” to the cruel considerations of the algorithm?
There are several things that dealerships can learn from the hospitality industry about providing the best possible customer experience.
Put on your data scientist hat and make the most of those marketing decisions to start seeing even more incredible results.
y effectively setting both long and short term goals, you can measure your effectiveness against itself and your expectations.
There is good reason to think about how to market to a millennial: We now outnumber baby boomers, and make up a significant portion of car buyers.
he shift from traditional advertising to today’s multidimensional digital marketing techniques has been a sea change for auto dealerships.
Social media, in all of its forms and presentations, has the power to speak to all of your shoppers, whether they are narrowing down their search to one or two dealerships, or barely even began thinking about their next car.
Multi-touch attribution begins to address this challenge — it takes into account the different steps customers took before buying, allowing for a more accurate evaluation of marketing efforts.
When it comes to artificial intelligence (AI), value and efficiency are key. With the right AI tools, your team can boost your profitability — and at the same time, cut your team’s busywork.
Let’s get into some principles of this seamless digital economy and think about how you can implement them into your dealership’s digital shopping experience:
These relationships are often neglected, but they have huge potential to boost success and growth.
Customized marketing is already in full swing on the internet and via mobile phones as people move through stores and malls.
AI might sound futuristic and even intimidating, but you can use its practical tools today to get better results — both for your customers and for your dealership’s bottom line.
Today’s shoppers actually crave a personal touch more than ever, both in-store and online.
With the help of vast internet resources, customers are able not only to educate themselves, but to understand immediately when the BDC lacks knowledge, lies about inventory, or equivocates about price.
Building relationships and establishing connections to foster long-lasting loyalty: these are the key means of dealership growth and success.
Competing with such giants is a daunting prospect – but if we’re being honest, inevitable.
Shoppers don’t even realize it, but they have come to expect this level of convenience, or as I like to call it, “concierge service.”
Many car shoppers engage with your site for information and resources, with no interest in converting at all– but they are still there for a reason.
It’s crucial to measure what these customers are doing on your site: are they engaging with your content, inventory, and service pages, or are they simply leaving?
Getting hard-won and, frankly, expensive site visitors to fill out a form with their contact information is a crucial way to reach more customers and start the buying conversation with them.
What’s the difference between AI, machine learning, and predictive analytics, and what can they do for your business?
Your dealership’s future customers are out there browsing the internet for the best deals on their next vehicle, spending 12 hours or more researching online before coming into a dealership.
Don’t let your dealership make the mistake of getting rid of your duplicates, or ignoring them, or letting them fall to the bottom of your to-do list.
Machine learning allows your website to understand and adapt to the preferences of individual visitors, just like a real-life salesperson would.
A challenge spotted by AutoLeadStar — a company that offers specialized auto website engagement and lead capture technology — is that a website tends to have to be a “jack of all trades.”
The possibility of buying cars online raises questions about how customers relate to the dealership, and how dealerships will need to adapt.
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