turquoise-bottom

Dynamically update dealership offers cross-platform in real time.

Automatically ensure your shoppers are seeing the best deals available on your current inventory.

Put your best dealership offers forward.

Fully Automated Offers

Dynamic Payments automatically generates offers on your inventory, pulling from pricing, rebates, incentives, financing rates, OEM incentives and more to ensure your dealership’s shoppers are always getting the best offers and financing options available.

Tell Me More

CDP Integrated

Dynamic Payments integrates with Fullpath’s Customer Data Platform via API ensuring the data pulled to calculate your website offers and ad offers is always relevant and current based on your inventory in real time.

Tell Me More

Engage dealership shoppers with dynamic offers across the Fullpath ecosystem.

Website Engagement

Fullpath Website Engagement leverages Dynamic Payments to automatically engage your dealership website visitors with hyper-relevant offers based on your current inventory.

Audience Activation

Fullpath Audience Activation generates and executes highly-engaging email campaigns to your shopper audiences with offers and incentives generated by Dynamic Payments.

Digital Advertising

Fullpath Digital Advertising uses Dynamic Payment offers and specials to generate hyper-targeted ad campaigns designed to drive more shoppers to your dealership for their next purchase.

How it Works

Step 1

Data Integration

Fullpath integrates and unifies all of your dealership’s data sources – including your inventory and specials, into the CDP.

Step 2

API Integration

Fullpath seamlessly integrates with Dynamic Payments via open API. 

Step 3

Offer Generation

Dynamic Payments leverages your unified data, inventory data, financing rates, OEM incentives and more to calculate offers on your inventory.

Step 4

Cross-Platform Updates

Fullpath leverages Dynamic Payments offers and specials in website engagements, personalized emails and smart ad campaigns.

Explore Fullpath's data activation channels.

Audience Activation

Stop your hard earned leads from going cold with AI-powered, personalized lead nurture campaigns.

Learn More

Digital Advertising

Execute highly-personalized targeted digital ad campaigns designed to drive sales. 

Learn More

VINs-Acceleration

Strategically drive shopper-grade traffic to challenging VDPs.

Learn More

Equity

Make your emails and ads even more effective with equity-based offers for your positive-equity shoppers.

Learn More

Website Engagement

Personalized website experiences powered by your CDP’s real-time data and unified shopper profiles.

Learn More

Our Vision

At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.

That vision is our North star.

It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.

FAQs

What is an enhanced Customer Data Platform (CDP)?

An enhanced CDP is a technology driven platform designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper.

Why does my dealership need an enhanced Customer Data Platform (CDP)?

Fullpath’s enhanced CDP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by Fullpath to make data-driven decisions for marketing, sales, and other departments.

What are the benefits of using an enhanced CDP for my dealership?

There are several clear benefits for dealerships using an enhanced CDP: 

  • Eliminate Data Silos – Fullpath’s CDP unifies your siloed first and third-party data sources to create a clear picture of the goings on at your dealership and to establish a single source of truth for all metrics and insights.
  • Compile 360° Shopper Views – Trace every customer touch point with Fullpath’s CDP – from your customer’s first ad or website click, to a vehicle purchase, to their next service appointment, by bringing together your website, CRM and advertising data.
  • Provide Personalized Customer Experiences – Fullpath’s CDP leverages your unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s needs and interests.
  • Optimize Your Marketing Efforts – Fullpath’s CDP leverages identity resolution technology to clean and normalize your data, eliminating duplicate leads and creating unified shopper profiles so you can stop marketing to the same lead twice.
  • Engage Your Entire Sales Funnel – Fullpath’s CDP and AI-powered solutions works to engage every shopper at every point of the sales funnel using highly targeted messaging designed to create extended customer journeys and capture more of their lifetime value (LTV).
  • Comply with Data Privacy Regulations– Your dealership is required to be fully compliant with the FTC safeguard rules. Fullpath’s CDP uses top level encryption technology to ensure your data is safe and that you can avoid any legal trouble.

Which data sources can be connected to Fullpath’s CDP?

Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDP turns the consolidated data into marketing action that translates into a seamless customer shopping experience. Through Fullpath’s open API you can also integrate data from other automotive technology providers. 

Fill out this form to schedule a personalized demo today!

Get in touch!

    Schedule a time for your demo

    Sign up for our newsletter!

    We value privacy and would never spam you. We will only send you important updates about Fullpath.

      Fill out this form to schedule a personalized demo today!
      Get in Touch

        We'll be in touch ASAP.

        Feel free to tell us more about you so we can personalize your demo.

          Solutions of interest: