Dynamic Payments
Fullpath’s Dynamic Payments uses your live inventory and OEM data to generate hyper-relevant offers in real time, ensuring every shopper sees the best, most relevant deal you have available across all marketing channels.
Manual Updates
Real-Time Accuracy
Higher Monthly Turnover
Reduced Time on Lot
Updating your dealership offers manually is slow, prone to error, and leads to missed opportunities. Fullpath shifts your dealership into high gear by integrating your live inventory, rebates, and incentives directly into your marketing platforms so your offers are always accurate and ready to convert.
Fullpath’s CDP includes granular filtering tools for building hyper-specific dynamic audiences based on history, behavior, and demographics that you can use in sales and marketing efforts.
Dynamic Payments automatically updates your offers, pulling from your dealership’s pricing, rebates, financing rates, and OEM incentives to ensure your shoppers always see the most competitive financing options available.
By leveraging a built-in CDP, Dynamic Payments ensures the data driving your offers is always current. When your inventory changes, your offers change instantly across the board.
Offers reflect live inventory, incentives, rebates, and current financing which means no stale pricing, shopper confusion, or missed opportunities.
Whether a shopper is on your website, opening an email, or seeing a Facebook ad, the offer stays consistent to build trust and reduce friction.
By identifying in-market shopper signals before a lead is even submitted, Fullpath’s CDP eliminates your blind spot and ensures you never miss a high-value opportunity.
Reduce customer frustration by removing irrelevant or expired offers from the equation, creating a seamless path to purchase.
Get deep inventory analysis and operational trends to anticipate market shifts and shopper needs before the competition.
With ISO 27001 and ISO 42001 certification, your data isn’t just unified, it’s protected by the highest international standards of security and AI integrity.
Fullpath integrates and unifies all of your dealership’s data sources – including your inventory and specials – into Fullpath’s integrated CDP.
Dynamic Payments leverages your unified data, inventory data, financing rates, OEM incentives, and more to calculate offers on your inventory.
Fullpath leverages Dynamic Payments offers and specials in website engagements, personalized emails, and smart ad campaigns.
Dynamic Payments automates creation, management, and publishing of lease and finance offers tied directly to your dealership’s VIN-level inventory. It combines dealer inventory, OEM incentives, and lender programs to produce real, actionable offers for customers and keeps those offers synchronized across ads, website VDPs, marketing, and sales tools.
Dynamic Payments is fully integrated within the Fullpath ecosystem, deploying real-time offers across Fullpath Digital Advertising, Audience Activation, and Website Engagement — ensuring all ad copy, landing pages, and on-site offers are consistent and up to date with current offers and specials being offers on in-stock dealership inventory.
Inventory is updated according to your inventory provider’s refresh cadence — up to eight times per day! This ensures your specials and offers are always up to date and displaying as accurately as possible.
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