Automatically ensure your shoppers are seeing the best deals available on your current inventory.
Dynamic Payments automatically generates offers on your inventory, pulling from pricing, rebates, incentives, financing rates, OEM incentives and more to ensure your dealership’s shoppers are always getting the best offers and financing options available.
Dynamic Payments integrates with Fullpath’s Customer Data Platform via API ensuring the data pulled to calculate your website offers and ad offers is always relevant and current based on your inventory in real time.
Fullpath Website Engagement leverages Dynamic Payments to automatically engage your dealership website visitors with hyper-relevant offers based on your current inventory.
Fullpath Audience Activation generates and executes highly-engaging email campaigns to your shopper audiences with offers and incentives generated by Dynamic Payments.
Fullpath Digital Advertising uses Dynamic Payment offers and specials to generate hyper-targeted ad campaigns designed to drive more shoppers to your dealership for their next purchase.
Fullpath integrates and unifies all of your dealership’s data sources – including your inventory and specials, into the CDP.
Fullpath seamlessly integrates with Dynamic Payments via open API.
Dynamic Payments leverages your unified data, inventory data, financing rates, OEM incentives and more to calculate offers on your inventory.
Fullpath leverages Dynamic Payments offers and specials in website engagements, personalized emails and smart ad campaigns.
Stop your hard earned leads from going cold with AI-powered, personalized lead nurture campaigns.
Execute highly-personalized targeted digital ad campaigns designed to drive sales.
Strategically drive shopper-grade traffic to challenging VDPs.
Make your emails and ads even more effective with equity-based offers for your positive-equity shoppers.
Personalized website experiences powered by your CDP’s real-time data and unified shopper profiles.
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
An enhanced CDP is a technology driven platform designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper.
Fullpath’s enhanced CDP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by Fullpath to make data-driven decisions for marketing, sales, and other departments.
There are several clear benefits for dealerships using an enhanced CDP:
Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDP turns the consolidated data into marketing action that translates into a seamless customer shopping experience. Through Fullpath’s open API you can also integrate data from other automotive technology providers.
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