Convert more shoppers with automotive’s most powerful ChatGPT integration.

Fullpath Website Engagement offers a ChatGPT-powered chatbot to instantly answer every customer question with dealership-specific, data-rich replies to create exceptional customer experiences.

Play around with a live dealer's chat!

Your industry standard chatbot just won’t cut it anymore.

Fullpath Website Engagement’s ChatGPT integration leverages generative AI uniquely combined with your dealership’s data to instantly reply to shopper questions, provide dealership-specific information and offer personalized recommendations based on every individual shopper’s needs.

This nextgen technology engages your shoppers in natural conversation, turning your website chat into a powerful sales tool that converts more shoppers into leads and drives more sales.

ChatGPT, supercharged by your dealership data.

Website Engagement’s ChatGPT integrated chat seamlessly integrates with Fullpath’s CDP to leverage your unified data sources to craft hyper-personalized, dealership-specific responses to every incoming shopper question.

Natural conversations designed to convert.

Dealers using Fullpath Website Engagement’s ChatGPT integration see a 250% higher conversion rate than with industry standard chats. The chatbot prompts conversions at exactly the right moment and instantly feeds all data received directly into your CRM.

Data-rich replies to every question.

Fullpath’s ChatGPT integration is capable of answering even the most complex or specific shopper question, from financing options, to inventory, to service questions, ensuring a positive shopper experience every time.

Key Features of Fullpath's ChatGPT Integration

Data Integrations

By integrating with your unified dealership data, Fullpath’s ChatGPT offers dealership-specific answers on operations, services, inventory specs, specials and more.

Real-Time Data Updates

Seamless integration with Fullpath’s CDP enables the chat to respond to shopper inquiries with the latest available data and provide personalized, valuable recommendations.

Personalized Recommendations

Fullpath’s ChatGPT leverages your first-party data to generate personalized recommendations based on each shopper’s needs, preferences, and previous engagements with your dealership.

Optimized for Conversions

While engaging in natural conversation, Fullpath’s ChatGPT will choose the right moment to prompt shoppers to provide their details so your team can follow-up.

Human-Like Engagements

Built on a state-of-the-art large language model (LLM), ChatGPT engages shoppers in interactive, natural, and contextually aware conversations, ensuring a positive customer experience.

24/7 Service

Fullpath ChatGPT offers your dealership the ability to provide excellent customer service around the clock with zero additional manpower needed.

Appointment Booking

Fullpath’s ChatGPT works to schedule appointments in real time for test drives, showroom visits, and service appointments, driving more shoppers into your dealership.

The ChatGPT Revolution: Raising the Standard for Automotive Chat

ChatGPT is a state-of-the-art large language model (LLM) developed by OpenAI that has revolutionized the field of AI with a chat solution designed to engage in natural, contextually aware conversations. The GPT in ChatGPT stands for Generative Pre-trained Transformer which is a type of neural network based on machine learning. In a series of successive releases, OpenAI progressed the sophistication of its GPT model by training it on ever larger sets of data.

Fullpath Website Engagement’s ChatGPT integration enables dealers to provide the exceptional customer service potential buyers have come to expect by securely training the AI on dealership data, allowing the chat to offer hyper-specific, personalized, contextual responses without missing a beat. Because Website Engagement’s ChatGPT chatbot is fully integrated with the dealership’s data ecosystem, dealers can capture every piece of valuable shopper data brought in by the chat, enabling personalized followup and increasing the chances of closing a sale.

Combine the power of ChatGPT with Fullpath Website Engagement.

Fullpath Website Engagement provides your shoppers with hyper-relevant, personalized engagements designed to drive leads. By integrating Fullpath’s ChatGPT, you can fuse the lead-generating capabilities of Fullpath Website Engagement with the world’s most powerful chatbot to automatically drive more inquiries, personalize your chat’s responses, and encourage shopper conversions.

How it Works

Step 1

Implement Website Engagement

Fullpath will provide you with a code to implement Website Engagement in the backend of your website.

Step 2

Activate ChatGPT Chatbot

With your Fullpath dashboard, turn on the ChatGPT integration to activate the chatbot on your website.

Step 3

Integrate Shopper Activity

Fullpath Website Engagement follows and integrates all shopper behavior on your website to understand shopper needs and preferences.

Step 4

Personalized Chats

Fullpath Website Engagement’s ChatGPT chatbot leverages your data to provide dealership-specific responses to shopper questions.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.


Where does Fullpath's ChatGPT integration get its answers from?

Fullpath’s ChatGPT is unique in that it combines the wide breadth of knowledge ChatGPT holds with Fullpath’s Customer Data and Experience Platform proprietary data layer. This allows the chat to provide highly specific dealership-relevant answers to hyper-specific inquiries.

What is the process for implementing Fullpath's ChatGPT integration?

Implementation requires adding a Fullpath Website Engagement code snippet on your website.

What is the difference between a GPT-empowered chatbot and a “regular” chatbot?

A ChatGPT chatbot is a type of conversational AI chatbot that is powered by a large language model (LLM) like GPT-3. The primary difference between a ChatGPT chatbot and a regular chatbot is in the way they generate responses to user input.

A regular chatbot typically uses a set of pre-defined rules or decision trees to generate responses based on specific keywords or patterns detected in user input. While these chatbots can be useful for answering simple and straightforward queries, they are limited in their ability to understand the nuances of human language and generate complex or contextualized responses.

In contrast, a ChatGPT chatbot uses a large language model to analyze the context and meaning behind user input and generate responses that are more human-like and nuanced. These chatbots can understand and respond to a wider range of queries including those that are complex multi-part queries, or queries that require some level of creativity or problem-solving.

Overall, ChatGPT chatbots are designed to provide a more natural and engaging conversation experience for users and will often produce better answers.

Is it possible to stump Fullpath’s ChatGPT integration?

While Fullpath’s ChatGPT is the smartest chat solution available on the market, it is a technology that is driven by data which makes it only as smart as the data it has been trained on. If you were to ask a question that the technology has not yet been trained on, it may not be able to answer with accurate information.

Does Fullpath’s ChatGPT integration hallucinate like other GPTs?

Hallucination in AI refers to the generation of outputs that may sound plausible but are either factually incorrect or unrelated to the given context. The AI system “hallucinates” information that it has not been explicitly trained on, leading to sometimes unreliable or misleading responses. Fullpath’s ChatGPT may hallucinate at times, but this problem is NOT unique – it’s a problem all LLMs struggle with when trying to interact with users in a question and answer format. A disclaimer to this effect is always present at the beginning of the chat interaction.

Are there customization options for Fullpath’s ChatGPT integration?

Fullpath can and does provide the ability to create custom instructions which Fullpath’s ChatGPT can use to guide the conversation or respond to certain questions or phrases. Dealers may request specific instructions be applied through their Customer Support Manager. Typically these instructions can be applied to the account in 48 hours or less.

Can I use Fullpath’s ChatGPT integration without Website Engagement?

Fullpath’s ChatGPT integration is an included feature in our Website Engagement solution. Website Engagement is powered by the Fullpath Customer Data Platform (CDP), offering multiple modules including our ChatGPT-powered chatbot, all designed to help you elevate your dealership’s website experience in order to drive more quality leads.

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