Fullpath is the AI ecosystem for car dealerships. We unify fragmented data through a core CDP that powers personalized marketing activations and intelligent in-store workflows.
We handle the heavy lifting of the agentic era, so dealers can focus on driving more sales with less effort, and creating a customer experience that builds loyalty for life.
Fullpath has a singular focus: to provide the AI ecosystem for dealers looking to embrace the agentic era, blending timeless dealership charm with powerful technology to create exceptional shopping experiences and build customers for life.
In 2020, Fullpath pioneered the first automotive-centric CDP to unify first-party data and create personalized shopping experiences.
What started as a shared dream among friends has evolved into a global company of top-tier engineers, data scientists, and world-class customer success managers.
Today, we provide dealers with infrastructure essential for the agentic era, helping dealerships harness cutting-edge tech to meet and surpass their business goals.
At Fullpath, every team member is a builder: trusted with real ownership, valued for their perspective, and empowered to drive impact across the business. We are a global team of curious and creative individuals dedicated to building the dealership infrastructure for the agentic era.
We believe in ego-free leadership, the power of learning from mistakes, and working in the fast lane to bring revolutionary solutions to a quickly evolving industry. By blending bold collaboration with a goal-driven mindset, every voice helps us to achieve the impossible.
Aharon is the CEO and co-founder of Fullpath. Since founding the company in 2017 (originally as AutoLeadStar), Aharon has positioned Fullpath as the industry leader in helping dealerships unify their customer data, empowering them to modernize their operations through intelligent data infrastructure, AI-powered marketing solutions, and advanced sales enablement tools.
Aharon brings a diverse entrepreneurial background to automotive technology. In 2007, he co-founded PresenTense, a global incubator for socially minded startups, establishing branches throughout the world, including in the US, Canada, Europe, and Israel...
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Eliav is co-founder and Chief Product Officer at Fullpath, where he has led the product vision since 2015. A mathematics graduate of the Hebrew University, he brings more than 20 years of software development experience spanning consumer mobile apps to enterprise AI solutions, with deep expertise in user experience, performance algorithms, analytics, and applied AI.
Before Fullpath, Eliav developed iOS apps that reached #1 on the App Store. At Fullpath, he architected the analytics data layer and customer-journey applications and drove the integration of generative AI across the platform.
A recognized thought leader in AI for automotive retail, Eliav advocat...
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Yishai is the CTO and co-founder of Fullpath, bringing over 15 years of expertise in search technologies, natural language processing, and scalable software architecture. He has been instrumental in building Fullpath’s technology foundation since joining as CTO in 2015, two years before the company’s official founding.
Yishai’s technical expertise spans search technologies (Solr, Lucene), natural language processing, data warehousing, and bot development. He is proficient in Java, Linux, Apache Tomcat, SQL, and various scripting languages, with deep experience in agile, lean, and extreme programming methodologies. At Fullpath, he leads our technology infrastructure, implements security protocols, and develops...
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Interested in seeing how Fullpath can help your dealership? We’d be happy to give you a personalized demo.
Our support team is available to help around the clock. Email us at support@fullpath.com or troubleshoot in our Help Center.
Check out our bank of resources including webinars, blogs, podcasts, and more.
Our team is scaling up! If you feel Fullpath might be the right fit for you, check out our open positions in Israel and the US.
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