Fullpath is automotive’s leading enhanced Customer Data Platform (CDP). Fullpath helps dealers harness their first-party data to bring the 1:1 dealership experience into the modern era and build valuable, lasting relationships with their customers.
Fullpath is built on ego-free and accessible leadership, open-minded collaboration, professional growth, and good, old-fashioned fun. We are curious and creative individuals who are always looking to achieve the impossible.
We are bold, collaborative, goal driven, and, at our core, we believe every voice has value and can impact our bottom line. We believe in the power of learning from mistakes and in working in the fast lane to bring revolutionary solutions to a quickly evolving industry.
Aharon Horwitz is the CEO and co-founder of Fullpath, an innovative Customer Data Platform tailored for the automotive industry. Fullpath’s enhanced CDP empowers dealers to take full control over their data, enabling them to bring proud dealership traditions into the future by building a comprehensive data infrastructure with a powerful data management platform, AI-powered marketing activation solutions, and sales enablement tools powered by AI.
Aharon has established himself as a thought leader in automotive innovation, frequently sharing insights through speeches and articles in industry publications, and participation in prominent industry conferences. Aharon is the co-author of the book “The Last Dealership,” a comprehensive industry analysis that explores the evolving landscape of automotive sales as the world prepares for a future with AI and large-scale automation. Aharon lives in Jerusalem with his wife Alieza and two young children.
Yishai is an expert in search technologies, natural language processing, data warehousing, and software development methodologies. With decades of experience in cutting edge technologies, Yishai’s work at Fullpath focuses on scaling our technology infrastructure, implementing new features, keeping client data secure, and maintaining a seamless and intuitive online system. In addition to being a software expert, Yishai enjoys working on complex mathematical and algorithmic techniques to support our core product offering. Prior to Fullpath, Yishai built high-scale software infrastructure for Answers.com and holds a BSc. in Computer Engineering from the Hebrew University of Jerusalem. Yishai loves kitchen gadgets and tasty food.
Eliav is the CPO and co-founder of Fullpath. Born and raised in Israel, Eliav graduated from Hebrew University with a degree in Mathematics. Eliav is a top-rated application developer, an experienced lecturer in math and bioethical analysis and a published author in multiple fields . His mobile applications have ranked #1 in key app-store categories, and he has decades of experience applying analytics to software and user-acquisition growth. As Chief Product Officer at Fullpath, Eliav has built an extensive analytics data layer, complimenting customer journey applications, and consults with clients in and out of the automotive world on Google Analytics implementations, data integrations, conversion optimization and mobile-first development.
Interested in seeing how Fullpath can elevate your dealership? We’d be happy to give you a personalized demo.
Our support team is available to help around the clock. Email us at support@fullpath.com or troubleshoot in our Help Center.
Check out our ever growing bank of resources including webinars, blogs, podcasts, and more.
Our team is scaling up! If you feel Fullpath might be the right fit for you, check out our open positions in Israel and the US.
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