Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
The Impact of Community on Your Dealership’s Success With Jenielle Holderfield
Jenielle Holderfield, the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota, is this week’s guest on the InsideAuto Podcast with Ilana Shabtay and Aharon Horwitz. Jenielle explains how she manages the marketing and community outreach aspect of the dealership to give Beaver Toyota a strong identity in the industry.
Achieving SMART goals in and out of the automotive industry with Debbie Waines, John Elway Dealerships
Debbie’s advice for car dealerships is to set SMART goals that will allow them to build the type of businesses they want. She also advises them to ensure that those goals are time-bound, so that each step in the process has a dedicated start and deadline to achieve them.
The Ultimate Guide To Selling Your Aged Inventory Using VIN-Specific Advertising
The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Selling Aged Vehicle Inventory Aged inventory is one of the biggest pain points for…
Why Dealerships Should Take Ownership of Their Google Accounts and Reputation
George Nenni, Founder and Principal Consultant at Generations Digital, explains why dealerships should take ownership of their Google accounts and reputation. George also shares his advice on how to set up the right dealership categories, what to look out for in qualifying leads and conversions, and how vendors and agencies can price dealerships for their SEM.
Fullpath (Formerly AutoLeadStar) Wins the AWA Marketing Automation Award
For over a decade, the AWAs have been a benchmark in the auto industry for innovative products in technology, design, search marketing, social media, and digital…
How Walser Honda Used Fullpath to Increase Their Leads by 33% Despite a Global Pandemic
Walser shares insight on how they’ve directly benefited from switching over to an automated platform that would maintain or exceed their pre-COVID-19 performance. We all know…
To BDC or Not to BDC, and Other Automotive Process Tips From Brian Kramer
To successfully implement any transformations in a dealership, management has to have clarity on what they want to achieve and how they plan to get there. Part of this means recruiting the right people to apply all the changes they want. It’s also important to seek advice from peers and experts in the field. At least, according to 26-year virtual retailing trailblazer, Brian Kramer.
Switching From Vanity Metrics to Metrics That Matter With Bob Lanham From Facebook
Bob Lanham works with dealers on their Facebook advertising strategies to help them grow and scale their businesses. After years of experience working with different media channels, Bob’s learned the ins and outs of effective marketing strategies—and he’s dedicated himself to helping you learn the same.
How Your Car Dealership Can Generate More Leads
With the emphasis on quality over quantity, in this guide, you will find tips for your dealership to ensure success in locking in more sales leads this year. Read more.
People, Process, & Technology: The Bright Future of Automotive with Kyle Mountsier
To transform the automotive industry and make it attractive to young people, three main things need to be considered: people, processes, and technology. Dealerships have to be creative to improve their company cultures and offer good leadership pipelines and training to their people. They need to create a culture around people, not processes. They have to create systems that make it easier for people to do business with them. And, they have to adopt the right technology to manage their people and processes—and offer better services to clients.
Templates – The Building Blocks of Fullpath’s Digital Advertising (formerly Acquire)
Use this webinar to review the building blocks of Acquire and how your dealership can leverage this powerful foundation
Being a Part of the Automotive Conversation with Glenn Pasch
For years, every car dealer had a shop where buyers would walk in to find the right cars to buy. In this scenario, dealers had the opportunity to physically help buyers find the right cars, but that has since changed. In the last couple of years, thanks to advancements in technology, car dealerships have had to embrace new ways of marketing, communicating, and selling cars.
Top Factors that Impact Cost Per Lead (CPL)
Understand how CPL is calculated, ways Fullpath (formerly AutoLeadStar) optimizes for the cheapest CPL, and how budget allocation and inventory boost affect CPL.
How David Long From Hansel Auto Changes the Golden Rule Forever
David Long believes that the new “golden rule” is slightly different: treat people the way they want to be treated. This means that dealerships should figure out how their customers want to engage and use that to their advantage. Some customers prefer text messages, some like talking through the phone, and still others may prefer face-to-face communication. So, how do you discover what your customer wants?