Automotive Resources

Access our automotive resources library for best practices and transform your digital marketing strategy

Real dealers, real results.

Andrew Walser

Andrew Walser, CEO, Walser Automotive Group

5 stars
David Kelleher

David Kelleher, President, David Auto

5 stars
Sean Western

Sean Western, Director of Marketing, Quirk Cars

5 stars
Ryan Pesin

Ryan Pesin, Vice President, Ardmore Toyota

5 stars
Andrew Walser

"There’s a way to take all this siloed information, that is coming from various sources, aggregate it, actually do something with it and weaponize it."
David Kelleher

"I can tell you unequivocally that partnering with Fullpath was the right decision for my business and ultimately for my brand."
Sean Western

"Fullpath’s digital advertising made it seamless to optimize and change our budget in real time and react to the dynamic market."
Ryan Pesin

"For Ardmore Toyota, our goal is to give customers the best possible experience, and using an automation such as Fullpath allows us to do that."
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Watch the Testimonial
Watch the Testimonial
Watch the Testimonial

"There’s a way to take all this siloed information, that is coming from various sources, aggregate it, actually do something with it and weaponize it."

"I can tell you unequivocally that partnering with Fullpath was the right decision for my business and ultimately for my brand."

"Fullpath’s digital advertising made it seamless to optimize and change our budget in real time and react to the dynamic market."

"For Ardmore Toyota, our goal is to give customers the best possible experience, and using an automation such as Fullpath allows us to do that."

How Fullpath’s Urban Science Integration Helped These Dealers Turn Defections into New Streams of Revenue
  • Case Study

How Fullpath’s Urban Science Integration Helped These Dealers Turn Defections into New Streams of Revenue

  • June 3, 2026

Fullpath’s integration with Urban Science brings dealers daily sales and defection data to provide total transparency into...

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How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI
  • Case Study

How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI

  • May 12, 2026

Russ Darrow Honda partnered with Fullpath to power a precision outreach engine using their first-party data to create pers...

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How Woodhouse Buick GMC of Omaha Reached a 35x ROI in 6 Months with Fullpath Audience Activation
  • Case Study

How Woodhouse Buick GMC of Omaha Reached a 35x ROI in 6 Months with Fullpath Audience Activation

  • April 12, 2026

After partnering with Fullpath, Woodhouse Buick GMC of Omaha’s engagement metrics consistently shattered industry standard...

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How Cavender Subaru of Norman Moved Over 50% of Their At-Risk Inventory in One Quarter with Fullpath
  • Case Study

How Cavender Subaru of Norman Moved Over 50% of Their At-Risk Inventory in One Quarter with Fullpath

  • March 19, 2026

By focusing marketing spend exclusively on the VINs that need it most, Cavender Subaru of Norman was able to deliver high-intent shoppers directly to their most challenging vehicles.

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Restoring Data Health and Uncovering Hidden Sales Opportunities with Fullpath’s Data Enrichment
  • Case Study

Restoring Data Health and Uncovering Hidden Sales Opportunities with Fullpath’s Data Enrichment

  • March 10, 2026

See how three dealerships leveraged Fullpath's Data Enrichment to breathe life back into stale shopper records, turning th...

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How Garber Automotive Group Reclaimed 30 Hours a Week with Fullpath’s AI
  • Case Study

How Garber Automotive Group Reclaimed 30 Hours a Week with Fullpath’s AI

  • February 10, 2026

Garber Automotive is a diversified automotive powerhouse. Director of Marketing Robert Norcross shares his experience with...

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How Lighthouse Buick GMC Achieved a Cost Per Lead of Under $11 in Six Months with Fullpath
  • Case Study

How Lighthouse Buick GMC Achieved a Cost Per Lead of Under $11 in Six Months with Fullpath

  • December 30, 2025

Dealerships today compete in an overcrowded digital marketplace where manual ad management can’t keep up with the speed of...

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How Apple Honda Sold 67 Cars from AI-Surfaced Data Ups in Just Three Months Using Fullpath’s CDP 
  • Case Study

How Apple Honda Sold 67 Cars from AI-Surfaced Data Ups in Just Three Months Using Fullpath’s CDP 

  • December 4, 2025

Your dealership sales teams can only act on the leads they can see. Yet many high‑intent shoppers never convert into leads: they browse your website and...

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How Mtn. View Hyundai Reduced Their Cost Per Lead by 18% in Three Months with Fullpath 
  • Case Study

How Mtn. View Hyundai Reduced Their Cost Per Lead by 18% in Three Months with Fullpath 

  • June 23, 2025

Recognizing that AI-powered marketing is no longer a luxury but a must, Mtn. View Hyundai partnered with Fullpath to build...

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How Fullpath’s Managed Services Helped this Dealership Move Their Surplus of Pre-Owned Inventory 
  • Case Study

How Fullpath’s Managed Services Helped this Dealership Move Their Surplus of Pre-Owned Inventory 

  • June 22, 2025

The Fullpath Managed Services team crafted a custom email to help the dealership drive engagement, directly resulting in 1...

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How Town & Country JCDR Turned Email Marketing Into a Major Revenue Source with Fullpath
  • Case Study

How Town & Country JCDR Turned Email Marketing Into a Major Revenue Source with Fullpath

  • June 8, 2025

In six months alone, Town & Country JCDR won over $59,000 in sales and $29,000 in service repair orders (ROs) directly att...

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How Frank Leta Honda Optimizes Their Website Experience to Drive More Sales with Fullpath
  • Case Study

How Frank Leta Honda Optimizes Their Website Experience to Drive More Sales with Fullpath

  • May 21, 2025

See how Fullpath Website Engagement helped Frank Leta Honda in O'Fallon, Missouri successfully engage 66% of their website visitors.

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