Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Evolutions in the Autotech Industry with Mike Colacchio
Driving customers into your dealership or online store is often the first step in driving sales. The growth of digital retailing has brought about great shifts in how dealerships attract customers and how customers shop. It also means that adaptable and flexible dealerships will set themselves up for success in the future.
Recapping Digital Dealer’s Top Panels with April Simmons from Horne Auto Group
Dealerships often fail to build rapport with online shoppers as easily as they would in person. So what should dealerships do to solve this problem? According to April Simmons, this is where social media comes in handy.
Creating Supply Chain Harmony and Encouraging Innovation with Neil Ackerman
In this episode of the InsideAuto Podcast, Aharon Horwitz is joined by Neil Ackerman, the Head of Global Supply Chain Innovation Hubs at Johnson & Johnson, to find out how creating harmony in a disrupted supply chain can lead to innovations and customer delight. Neil talks about common challenges faced by businesses due to delayed deliveries, the importance of partnerships, and how disruptions in the supply chain can impact innovation.
6 Things to Check Before Launching Your Next Automotive Marketing Campaign
Check out the ultimate checklist for dealerships so that you can ensure success in your next automotive marketing campaign.
The Right Strategies for Communicating with Customers with Pete Petersen of Dealers United
Customers like communicating with businesses in a simple, natural way. Some prefer receiving calls, others prefer text messages, while still others prefer emails. This means that it’s important for dealerships to focus on what makes a great conversation with their customers — particularly, what platforms will make this possible.
The Challenges Dealerships Face with Their Fixed Ops Strategies
Most dealerships face common fixed ops challenges, including too few technicians for the job and complicated service schedulers, which leads to loss of business opportunities. Not only tthe-challenges-dealerships-face-with-their-fixed-ops-strategieshat, but most customers do not take their cars for regular maintenance. So, what’s the solution? Brad Paschal advises dealerships to invest in educating their customers to get more of them coming in.
Features for Holding Down the Fort During an Inventory Shortage
Learn how to leverage our most recent features that combat the inventory shortage and help dealers remain agile while inventory levels pick up.
Developing a Customer-Centric Dealer Network with Dan Mohnke from Nissan USA
Dan Mohnke, the Vice President of E-Commerce at Nissan USA, talks about Nissan’s innovative infrastructure for improving car shopping. Dan explains why they value and partner with their dealers and talks about the traction they have seen from the Nissan@Home purchasing tool.
Inventory Management Feature – How and When to Use it
Learn best practices into boosting and excluding inventory for a successful paid advertising strategy.
Building a People-Based Dealership & Giving Back to the Community with Liza Borches
Liza Borches advises dealerships to understand the people-side of their businesses and not focus solely on making sales. They should focus on helping solve their customers’ problems, whether servicing their cars or selling them a new vehicle that will meet their needs. She firmly believes that the automotive industry provides an excellent opportunity to influence people’s lives positively.
Why Automotive Fixed Operations is Key to the Success of a Dealership
With continued inventory issues affecting nearly all franchise dealers across the United States, now more than ever, it is critical that dealers ensure that they are managing their fixed ops department optimally.
The Future of Mobility and Impact of EVs on Automotive
Digital retailing in the automotive industry is skyrocketing, which presents a big challenge to big and small names alike in the space. How do you overcome the hurdle? In a bid to drive sales, dealerships have to put systems in place that will help bring customers back into dealerships to view and test-drive electric cars.
AutoNation’s Senior Director of Digital E-Commerce Talks Strategy
Brian Free and his team at AutoNation have been leveraging a ton of different marketing strategies to drive traffic to their 400+ websites. For instance, they use social media and Google to ensure their reputation is intact so they can keep attracting and closing online sales. Since they monitor their brand so closely, they noticed an increased conversion rate during the COVID-19 pandemic period as more customers choose to buy cars online.