VINs-Acceleration 
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VINs-Acceleration Boost your at-risk VINs to get them seen and sold.
Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered, VIN-specific marketing.
Your insurance policy against bad inventory decisions.
Fullpath’s VINs-Acceleration is designed to get your at-risk inventory seen and sold so you don’t lose big on those vehicles that just won’t move.
Leveraging the Fullpath Acquisition Network (FAN), VINs-Acceleration compliments your digital marketing strategy by driving shopper-quality traffic to specific VDPs using a combination of traditional ad bidding strategies across multiple networks, engaging SMS campaigns, and personalized, targeted email campaigns so you can finally get those vehicles off your lot.
Increase aged-inventory VDP views - guaranteed.
Select your preferred package with the numbers of VINs you would like to promote and Fullpath VINs-Acceleration will drive a guaranteed number of quality VDP views for your dealership each month.
Quality traffic from multiple channels.
Fullpath works behind the scenes to drive hyper-relevant traffic to your challenging VDPs using compelling email campaigns, engaging SMS campaigns, and strategic bidding across multiple ad networks.
A spotlight on every vehicle.
If your challenging VINs are not getting seen, they will never get sold. Dealers using Fullpath VINs-Acceleration see a 97% increase in quality VDP views for aging inventory.
Real-time notifications for quick action.
For every meaningful action taken on a promoted VDP, Fullpath will immediately send a text message to enable your sales team to quickly connect with the customer.
Key Features of Fullpath VINs-Acceleration
Focused Marketing
Unlike standard digital advertising campaigns, VINs-Acceleration brings balanced visibility to each vehicle, moving beyond the limitations of lead quotas.
Cross-Channel Engagements
VINs-Acceleration leverages Fullpath’s Acquisition Network (FAN) and your first and third-party data for a combined approach that focuses on ads, emails, SMS, and abandonment capture.
Proprietary Traffic Acquisition
Fullpath’s Acquisition Network buys traffic across multiple ad networks to ensure you get the best quality traffic possible from in-market shoppers.
Clear Pricing Plans
Fullpath VINs-Acceleration offers multiple tiers so you can select the pricing plan that will best support your dealership’s goals.
Measurable Success
Each pricing tier offers a guaranteed number of VDP views each month. VINs-Acceleration works behind the scenes to drive shopper-quality traffic to meet that monthly commitment.
Real-time Notifications
Getting these VINs off the lot requires quick action. VINs-Acceleration sends an instant text message to your team anytime meaningful action is taken on a boosted VIN so you can move in and close the deal.
CDXP Integration
Fullpath’s CDXP data layer enhances the precision of your VINs-Acceleration campaigns and promotes your VINs across the various solutions in place at your dealership.
Customer
Story
Standard Digital Advertising
Biased by lead quotas
Uses singular ad channels
No data integrations
No guaranteed traffic
Fullpath VINs-Acceleration
Puts lagging VDPs at the forefront
Uses email, SMS, and cross-network digital ads
Cross-platform promotions with Fullpath’s CDXP
Set number of monthly VDP views - guaranteed
Leverage the power of Fullpath’s CDXP for a fully integrated experience.
By integrating your dealership’s first-party data sources within Fullpath, VINs-Acceleration can promote your VINs across every marketing channel within the Fullpath CDXP and leverage your dealership data to create more precise and enhanced campaigns.
How it Works
Step 1
Pick Your Package
Select your VINs-Acceleration package based on the number of VINs you would like to boost on a monthly basis.
Step 2
VIN Selection
Fullpath’s AI scans your inventory and determines which VINs need a strategic boost. You may also manually add VINs to the list.
Step 3
Smart Advertising
VINs-Acceleration works behind the scenes to create targeted email and SMS campaigns, and strategically bids across multiple ad networks to drive quality drive traffic to your VDPs.
Step 4
Actionable Results
For every meaningful interaction that occurs on a VDP advertised with Fullpath, you will receive a real-time text and email so your sales team can follow-up and make the sale.
Take your customer engagements to the next level.
Audience Activation – Stop your hard-earned leads from going cold with AI-powered, personalized lead nurture campaigns.
Fullpath’s ChatGPT – Instantly respond to incoming shopper questions with personalized recommendations.
Digital Advertising – Execute highly-personalized targeted digital ad campaigns designed to drive sales.
Our Story
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
FAQs
What is VINs-Acceleration?
VINs-Acceleration is a highly powerful solution designed to work alongside your traditional digital marketing strategy by exclusively tackling your most challenging inventory to get it off your lot quickly and efficiently. It is not designed to replace your traditional digital marketing strategy, but rather work in tandem with your everyday efforts. VINs-Acceleration utilizes the Fullpath Acquisition Network (FAN) to drive shopper quality traffic for your aging inventory using a combination of ad bidding strategies across multiple networks and personalized and targeted email campaigns designed to get your challenging inventory seen by the right shoppers so you can stop losing money and hit your revenue goals.
Why does my dealership need VINs-Acceleration?
VINs-Acceleration can help your dealership better manage your inventory and save you money by avoiding taking your aged vehicles to auction. Fullpath VINs-Acceleration works to identify challenging VINs and give them a boost by creating targeted, smart email campaigns and by bidding across multiple ad networks to drive highly-relevant, shopper quality traffic to your VDPs so your inventory gets seen and sold.
What are the different packages offered for VINs-Acceleration?
Fullpath VINs-Acceleration comes in several different packages. Selecting the right package for your dealership is a matter of deciding how many VINs you would like to boost each month. Every package comes with a minimum guaranteed number of VDP views per month. For more information on specific pricing packages and how they work, please fill out the form at the bottom of this page to schedule a demo or send us an email at get.started@fullpath.com to speak with our team.
What is the Fullpath Acquisition Network (FAN)?
The Fullpath Acquisition Network is a unique network developed by the Fullpath team that works on your behalf to identify and target quality, shopper-grade VDP level traffic on multiple ad networks including Facebook, Google, Amazon and others, while avoiding the “bottom of the barrel” low quality clicks that usually come from poor display networks.
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