Fullpath Data Integrations

Fullpath is committed to breaking down data silos in the automotive industry as part of its mission to give dealerships full control of their first and third-party data. Fullpath’s integrations allow dealerships to connect their data from various technology partners.

Driving success through integration.

Fullpath is dedicated to ensuring continued dealership success. By integrating with dealership’s existing data sources, Fullpath creates a single source of truth, enabling dealers to create exceptional customer experiences and make data-driven decisions for their business.

Delivering data-powered value.

Fullpath works to unify dealership data silos into one cohesive platform and leverages partner data across the Customer Data and Experience Platform to create exceptional, valuable shopping experiences at every touch point on the customer journey.

The Fullpath Integrations Hub

The Fullpath Integrations Hub is designed to help dealers seamlessly integrate every data source in play at the dealership with our CDP through secure APIs. This ensures dealers can see the full picture provided by their data of the goings on at the dealership and build an impactful data strategy.

Hundreds of vendors.

Browse the hundreds of integration options available in the Fullpath Integrations Hub within your Fullpath dashboard to identify and integrate the active softwares at your dealership.

Every. Single. Data source.

With the Fullpath Integrations Hub you can easily stream data into your CDP from external data sources including your CRM, DMS, website, inventory, incentives, dealership offers, payments, Google and Facebook ad platforms, call tracking, trade-in and more!

Fullpath Integrations

Become a Fullpath Data Integration Partner

Ready to help your dealer clients take their data connectivity to the next level? Vendors looking to connect to Fullpath can reach out to our team at integrations@fullpath.com.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

Integration FAQs

How does Fullpath leverage integration partner data?

Fullpath uses data provided by other technological vendors across the customer Data and Experience platform to improve customer experiences at every touch point. From providing more robust shopper profiles that help dealership teams improve their approach to leveraging additional data to create hyper-personalized, targeted ad and email campaigns, integrating with all data sources in play at the dealership allows Fullpath to work with a more robust and accurate data source in executing all activities.

Why is it important to connect my dealership data sources?

Unifying dealership data sources is critical to creating a reliable data set for your dealership to work from. When your data is disconnected, it is impossible to draw a complete picture of the goings on at your dealership. When your first-party data is connected into one cohesive platform, you can leverage machine learning, artificial intelligence, and predictive analytics to make data-driven decisions to improve marketing and sales efforts and optimize dealership operations.

What are the benefits of using a CDXP for my dealership?

There are several clear benefits for dealerships using a CDXP:

  1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job.
  2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest.
  3. Customers will experience consistent messaging, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.

Fill out this form to schedule a personalized demo today!
Derek DeBoer, TC Chevy
“Fullpath has become the one partner that we couldn’t live without.”

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