Fullpath is committed to breaking down data silos in the automotive industry as part of its mission to give dealerships full control of their first and third-party data. Fullpath’s integrations allow dealerships to connect their data from various technology partners.
Fullpath is dedicated to ensuring continued dealership success. By integrating with dealership’s existing data sources, Fullpath creates a single source of truth, enabling dealers to create exceptional customer experiences and make data-driven decisions for their business.
Fullpath works to unify dealership data silos into one cohesive platform and leverages partner data across the Customer Data and Experience Platform to create exceptional, valuable shopping experiences at every touch point on the customer journey.
The Fullpath Integrations Hub is designed to help dealers seamlessly integrate every data source in play at the dealership with our CDP through secure APIs. This ensures dealers can see the full picture provided by their data of the goings on at the dealership and build an impactful data strategy.
Browse the hundreds of integration options available in the Fullpath Integrations Hub within your Fullpath dashboard to identify and integrate the active softwares at your dealership.
With the Fullpath Integrations Hub you can easily stream data into your CDP from external data sources including your CRM, DMS, website, inventory, incentives, dealership offers, payments, Google and Facebook ad platforms, call tracking, trade-in and more!
Ready to help your dealer clients take their data connectivity to the next level? Vendors looking to connect to Fullpath can reach out to our team at integrations@fullpath.com.
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
Fullpath uses data provided by other technological vendors across the customer Data and Experience platform to improve customer experiences at every touch point. From providing more robust shopper profiles that help dealership teams improve their approach to leveraging additional data to create hyper-personalized, targeted ad and email campaigns, integrating with all data sources in play at the dealership allows Fullpath to work with a more robust and accurate data source in executing all activities.
Unifying dealership data sources is critical to creating a reliable data set for your dealership to work from. When your data is disconnected, it is impossible to draw a complete picture of the goings on at your dealership. When your first-party data is connected into one cohesive platform, you can leverage machine learning, artificial intelligence, and predictive analytics to make data-driven decisions to improve marketing and sales efforts and optimize dealership operations.
There are several clear benefits for dealerships using a CDXP:
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