Fullpath is an approved turnkey provider for GM In-Market Retail (IMR) Funds, enabling dealers to create exceptional, AI-powered, data-driven customer experiences.
Every engagement created by Fullpath follows the guidelines set forth by GM, ensuring your dealership always remains in compliance – automatically.
Fullpath Digital Advertising activates your GM dealership’s data including shopper data, OEM and dealership offers, inventory feeds, and more, to execute thousands of high-precision Search, Social, Display, and programmatic ad campaigns that turn intent into traffic.
Fullpath leverages AI and machine learning to monitor your GM dealership’s ads around the clock, automatically adjusting your budget cross-platform to support performing ads so your ad portfolio is always at peak performance.
Fullpath automates A/B tests on copy and creatives for every ad campaign to ensure your GM dealership’s marketing strategy always hits the mark with your shoppers.
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See how Lighthouse Buick GMC achieved a Cost Per Lead (CPL) of under $11 in 6 months.
In their first 6 months with Fullpath, Lighthouse Buick GMC achieved an overall Cost Per Click (CPC) of $3.43, with Search CPC coming in at $1.69, 38% lower than the industry benchmark.
With Fullpath’s AI, Lighthouse Buick GMC was able to use their own data to target relevant shoppers and successfully converted 28% of all shoppers who clicked on their ads, achieving a 50% conversion rate on all Social ads.
By adjusting ads in real time and leveraging real time shopper data, Fullpath helped Lighthouse Buick GMC target the right people at the right time, resulting in a Cost Per Lead (CPL) of just $10.55.
Fullpath’s AI ecosystem is approved turnkey for GM IMR funds so your GM dealership can unify every fragmented data source so every workflow, channel, and AI agent works together to increase sales with less effort.
Fullpath’s GM-approved solutions are designed to automatically engage your dealership’s marketing funnel from top to bottom with hyper-targeted, valuable content to drive more sales.
Fullpath offers knowledgeable, hands-on, personalized support for every client, ensuring your GM dealership will achieve your business goals with our solutions.
Fullpath’s dashboard offers clear insight into product performance so you can see exactly how our solutions are working for your GM dealership.
Fullpath’s AI solutions function out of a single, easy-to-navigate dashboard, making it simple to find the data you need.
Yes. Fullpath is an Approved Turnkey Provider for GM In-Market Retail Funds (IMR).
Yes. Fullpath uses powerful AI combined with your GM dealership’s data to instantly automate hundreds of smart ads for search, social, display, and PMAX campaigns.
Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your GM dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.
Fullpath connects your GM dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, Fullpath turns the consolidated data into marketing action that translates into a seamless customer shopping experience.
Fullpath gives GM dealers the technology they need to activate every single data point and effectively engage each individual shopper with content that matters at every stage of the sales funnel so they can effectively sell more cars.
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