Fullpath is an Approved Turnkey Provider for GM In-Market Retail Funds (IMR)!
Fullpath Digital Advertising is designed to activate your GM dealership’s first and third-party data including customer data, OEM and dealership offers, inventory feeds, analytics and more, to execute laser-focused, hyper-targeted ad campaigns.
Fullpath Digital Advertising automatically generates and deploys hundreds of targeted digital ads and, leveraging AI and machine learning, the platform optimizes your campaigns around the clock to eliminate marketing waste and ensure your GM dealership’s ad portfolio hits peak performance.
Unify all dealership data sources into one secure platform to gain deep visibility into shopper behaviors and preferences and to create a single source of truth for all business decisions.
Leverage AI-powered, data-driven, personalized email marketing campaign to intelligently engage your entire database at scale.
Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing.
Bring together every data source at your GM dealership to gain deep visibility into shopper behaviors and preferences to improve operations at every level with Fullpath’s CDP.
Activate your entire GM dealership database and turn cold leads into active shoppers by integrating web data to instantly generate hyper-targeted, personalized email campaigns for every lead.
Put an end to your inventory headaches by strategically driving hyper-relevant, shopper-quality traffic to challenging VDPs to get at-risk VINs seen and sold with Fullpath VINs-Acceleration.
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
Yes. Fullpath is an Approved Turnkey Provider for GM In-Market Retail Funds (IMR).
Yes. Fullpath uses powerful AI combined with your GM dealership’s data to instantly automate hundreds of smart ads for search, social, display, and PMAX campaigns.
Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your GM dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.
Fullpath connects your GM dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, Fullpath turns the consolidated data into marketing action that translates into a seamless customer shopping experience.
technology they need to activate every single data point and effectively engage each individual shopper with content that matters at every stage of the sales funnel so they can effectively sell more cars.
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