Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
How to Streamline Your Dealership’s Inventory Management
Strategic management and optimization of your dealership’s inventory can help you better meet your customers needs, reduce costs, and increase your revenues.
Leading CDXP Fullpath Partners with Auto Genius Labs to Improve Data Connectivity & Automotive Online Experiences
Fullpath and Auto Genius Labs, the innovation arm of the leading community of high-growth automotive marketers, are announcing their partnership to improve consumer shopping experiences in the auto industry.
The Importance of Public APIs in Automotive
The ability to access and use your data is quickly becoming an automotive superpower. This is where the importance of APIs come into play.
The Dealer’s Guide to Choosing a CDP
As customer-centricity becomes increasingly important for businesses worldwide, a CDP is an essential tool for dealerships looking to stay ahead of the competition. Our comprehensive guide can help you find the right CDP for your dealership.
Colonial Volkswagen of Medford Saw a Spike in Sales in Just 6 Months with Fullpath
With Fullpath, Colonial Volkswagen of Medford consolidated their data sources and leveraged it to create an effective dealership marketing strategy.
5 Ways To Maintain Data Hygiene At Your Dealership
Data hygiene is critical for every business. Learn how to properly maintain data hygiene at your dealership.
Looking Backward, Looking Forward: 2022 Round Up
Our team of Fullpath (formerly AutoLeadStar) panelists cover all the highlights from 2022 and give unique insight into what’s to be expected in 2023!
4 Steps Dealers Can Take To Start Using Their First-Party Data
By using first-party data to build a strong marketing strategy and better customer experiences, you can save money while making money.
From Selling Vacuums To Owning a Dealership – Dave Warren Shares His Story
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Dave Warren, the Owner and Managing Partner at Dave Warren Chrysler Dodge Jeep Ram, to talk about how he adapts his dealership to the fluctuating market. They also discuss future projections for the used car market and how to get salespeople more engaged in driving used car sales.
Get the Picture: Why a 360° Customer View is Essential for Dealership Success
A 360° customer view can offer deep, understandable insights on how to improve customer experiences at your dealership.
Automotive Is About Bringing Your Hustle
Daniel Govaer, General Manager at Mercedes-Benz of Easton, joins Ilana Shabtay in this episode of the InsideAuto podcast, to talk about the benefits of investing in your employees’ mental health. They also discuss top marketing strategies for 2023 and the future of the automotive industry.
Debunking Common Misconceptions About Customer Data Platforms
Like any new technology, CDPs have their cynics and naysayers. Let’s take a look at the most common misconceptions and set the record straight.
Is your car dealership prepared for the transition to Google Analytics 4?
Google Universal Analytics is an excellent tool with many strong features – but GA4 is set to be even better, bringing with it an updated feature set that can help your dealership improve your marketing efforts.
AI-Powered Vehicle Inspections and Future Trends in the Automotive Space With Yaron Saghiv
To provide quality products for customers, UVeye has leveraged AI and visual aid in its business operations. This has allowed the company to diversify its services and transition from serving homeland security to assisting OEMs, car manufacturers, and dealers. This technology has also created opportunities for the company to enter new markets in Europe, Asia, and the US.