Build the dealership of the future with AI-powered solutions.

Boost sales, enhance your customer experience and optimize operations at every level with Fullpath’s AI-powered solutions for car dealers.

AI Benefits for Car Dealers

Increased Sales

AI can meticulously analyze your first and third party data to predict customer preferences and behaviors. This data can enable your marketing team to create highly targeted campaigns, increasing the likelihood of converting leads into sales and driving revenue growth.

Smart Marketing Campaigns

AI automates and optimizes marketing campaigns by identifying the most promising leads through lead scoring. This process ensures that your marketing efforts are laser-focused on driving ready to buy leads and that your marketing dollars are well spent..

Enhanced Customer Experience

AI-powered chatbots offer your dealership customers round-the-clock service, provide highly specific answers to customer questions, and offer tailored recommendations driven by the customer’s expressed preferences and needs, creating an excellent customer experience.

Inventory Management Optimization

AI’s predictive capabilities can help you optimize your dealership’s inventory management by accurately forecasting demand and assisting in pricing for maximum profitability to help avoid over or understocking to minimize wastage and frozen capital.

Improved Operational Efficiency

AI can enhance the operations efficiency of your dealership by automating routine tasks and streamlining workflows, reducing operational costs and freeing up your team to focus on more value-added activities.

Fullpath's AI Solutions for Car Dealerships

Digital Advertising

Leverage your first and third party data to create highly effective AI-powered social, search and display ads that are optimized around the clock to drive high intent leads for your dealership.

Audience Activation

Engage your entire CRM at scale with AI-powered personalized email and lead nurture campaigns designed to turn dead leads into active shoppers and create a new stream of revenue for your dealership.

Fullpath ChatGPT

Integrate Fullpath ChatGPT into your website to provide AI-powered dealership-specific, personalized, and highly detailed replies to incoming customer questions and provide shoppers with an excellent customer experience 24/7.


Put every vehicle at the front of your lot with AI-powered campaigns designed to drive shopper-grade traffic to your lagging VDPs so you can get your aging or at-risk inventory seen and sold.

Website Engagement

Elevate your website experience with AI-powered personalized engagements designed to drive lead conversions by providing your shoppers with hyper-relevant, valuable information and offers that relate directly to their needs.

Customer Data Platform

Unify your dealership’s data sources into one cohesive platform and gain AI-powered insights into your customer preferences and dealership operations that you can leverage to create excellent experiences for every shopper at every touch point and drive loyalty.

Ryan Pesin, Vice President, Ardmore Toyota
For Ardmore Toyota, our goal is to give customers the best possible experience, and using an automation such as Fullpath allows us to do that.
Andrew Walser, CEO, Walser Automotive Group
Fullpath takes all the siloed data that is coming from various sources, aggregates it, and weaponizes it so you can actually do something with it.
David Kelleher, President, David Auto
I can tell you unequivocally that partnering with Fullpath was the right decision for my business and ultimately for my brand.
Sean Western, Director of Marketing, Quirk Cars
Fullpath’s digital advertising made it seamless to optimize and change our budget in real time and react to the dynamic market.

How Fullpath's AI for Car Dealerships Works

Step 1

Data Integration

Fullpath unifies your dealership’s first and third party data into one integrated platform.

Step 2

Identity Resolution

Using AI-powered identity resolution technology, Fullpath cleans and maintains your dealership data.

Step 3


Fullpath’s AI-powered solutions leverage your dealership data to create and execute smart, targeted, and personalized marketing campaigns.

Step 4

Real-Time Optimization

Fullpath AI monitors and optimizes your campaigns, working cross platform to adjust campaigns, budgets, and audiences around the clock.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

FAQs About AI for Car Dealerships

What is AI for car dealerships?

AI for car dealerships refers to the integration of Artificial Intelligence (AI) technologies and solutions into various aspects of automotive retail operations. These AI applications are used to improve various aspects of car dealership operations including customer engagement, marketing and sales optimization, inventory management, and data analysis all designed to help dealerships improve profitability in the highly competitive automotive industry.

How can AI benefit my car dealership?

AI offers numerous advantages for your car dealership, such as boosting sales through data-driven, optimized and personalized marketing campaigns resulting in an improved customer experience, and ultimately, increased profitability. AI also works to optimize your inventory management, reducing costs and minimizing wastage, while improving overall operational efficiency. By harnessing AI, you can make informed, data-driven decisions, gain a competitive edge, and adapt to market trends in real time.

Will AI replace human employees at my dealership?

AI can automate certain tasks and improve operational efficiency at your dealership, but it’s unlikely to completely replace human employees. The human touch is certainly still necessary when it comes to the art of negotiation for closing deals, building trusting, lasting relationships and creative problem solving. AI is complementary to human roles and can enhance their capabilities through the automation of repetitive tasks like appointment setting or appointment reminders, providing data-based analysis to improve a sales approach, and providing enhanced customer experiences with AI chatbots that can take the place of manual chat.

Is AI technology complicated to implement and use?

The difficulty level of AI implementation will largely depend on your vendor. Fullpath requires little expertise but it can take time to complete the setup process as the platform integrates your various data sources. Fullpath’s AI-powered solutions are designed to be user-friendly and accessible, making it easy for dealerships to leverage AI technology without extensive technical expertise.

Can AI help with customer engagement and communication?

AI is a powerful tool for enhancing customer engagement and communication. AI can support customer engagement by offering 24/7 communication and support through chatbots, delivering personalized product recommendations. AI’s natural language processing capabilities enable more human-like interactions which can create meaningful and data-driven interactions with customers, leading to improved customer satisfaction and loyalty.

How can AI improve inventory management?

AI can revolutionize inventory management by offering predictive insights into demand forecasting, optimizing stock levels, and dynamically adjusting pricing. With AI’s ability to analyze historical sales data, market trends, and external factors, dealerships can make informed decisions about what to bring on to the lot. This minimizes the risk of overstocking or understocking, reduces carrying costs, and ensures that popular vehicles are readily available to meet customer demand.

Is AI secure and compliant with data privacy regulations?

AI can be secure and compliant with data privacy regulations, but it depends on how it’s implemented and used. It is critical that dealers check with every vendor what their security policies and regulations are before integration as dealerships are required to comply with FTC data protection rules. Fullpath’s solutions are all ISO 27001 certified. This is the top international standard of information security so you can rest assured knowing your data is safe and you are meeting the required standards for compliance.

Can AI help with my dealership's marketing and advertising strategies?

AI can be a game-changer for your dealership’s marketing and advertising strategies. AI-powered tools and algorithms can analyze vast amounts of customer data to provide valuable insights into customer preferences, behaviors, and needs. This data-driven approach enables more precise targeting and personalization in your marketing campaigns. AI can also hyper-segment your customers into specific audiences, allowing you tailor your messages and promotions to specific customer groups, leading to higher engagement and conversion rates. 


Additionally, AI can optimize your ad spend by determining the most effective channels when it comes to reaching your target audience. It can also dynamically adjust ad budgets in real-time to maximize ROI. By harnessing the power of AI, your dealership can create more efficient, cost-effective, and customer-centric marketing and advertising strategies that drive growth and improve customer satisfaction.

Is AI expensive for small or medium-sized dealerships?

The cost of implementing AI in small or medium-sized dealerships can vary based on any number of factors including which AI applications you are interested in, data quality, integration needs, and the specific vendors you choose to work with. Fullpath offers a number of AI-powered solutions at different price points so dealerships can select the solutions that fit their budget. It is also important to consider how, while AI solutions may come with a higher initial cost, they are designed to help you optimize your operations which in the long run, will help you save valuable capital on marketing, inventory management, and resources.

How can I get started with AI for my car dealership?

Getting started with AI for your car dealership involves a systematic approach. Begin by defining clear objectives for implementing AI in your dealership and determining the specific areas where AI can provide the most significant benefits for you, whether it’s improving sales, optimizing inventory management, enhancing customer experiences, or streamlining operations.


Then, determine your budget for AI implementation. Consider both initial costs and ongoing expenses, including software, hardware, staff training, and maintenance. At this point, you can choose the AI applications or solutions that align with your objectives and select the AI vendors or service providers that offer solutions tailored to your specific dealership needs. If you are interested in learning more about Fullpath’s AI-powered solutions and how they can revolutionize your dealership, fill out the form below or shoot us an email at

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