Group CDP
By unifying and cleaning fragmented data across rooftops, Fullpath’s Group CDP provided the enterprise-level reporting necessary to identify group-wide trends, analyze store performance, and drive synchronized growth.
Data Points Ingested Daily
Integration Opportunities
Certified for Data Security
Fullpath brings together millions of data points into one powerful screen, bringing you the strategic insights you need to improve marketing, sales, and operations across your organization.
Track KPIs, trends, and performance across every rooftop, including sales rates, retention, and gross profit, to identify areas of success and areas for improvement.
Use dynamic comparison graphs to pinpoint top-performing stores, enabling you to adopt successful practices across your group to boost revenue potential.
Track every vendor and traffic source across your group in a single view to evaluate performance and optimize your group-level marketing spend.
Take total command of your group’s first-party data to drive your business strategy forward based on data.
Automatically identify shoppers as they browse across rooftops to optimize the shopper experience at the group level.
With ISO 27001 and ISO 42001 certification, your data is protected by the highest international standards for security and AI integrity.
With over 200 integration opportunities, you can easily start using Fullpath’s CDP as part of your existing tech stack.
A robust, open API integrates seamlessly with the tools already in place at your dealerships, pulling data from every corner of your operation.
Whether you’re adding a new rooftop or a new tool, Fullpath’s agnostic infrastructure grows with you, unifying your data seamlessly.
Fullpath’s identity resolution merges disconnected shopper profiles from every location in your group to create singular, data-rich shopper profiles, giving you the full picture of customer behavior across your entire enterprise.
Automatically stitch together duplicate leads and fragmented CRM records from across your rooftops into one unified profile for every shopper.
Automatically merge shopper profiles from the same household across multiple stores to understand the full buying power of every family.
Track the entire shopper journey across your entire organization, from the first click at Store A to a service visit at Store B.
Drive unified engagement across every store with a single, streamlined workflow so you can scale your strategy, not your workload.
Build sophisticated audiences with Fullpath’s Audience Builder and seamlessly deploy them across your stores to create a consistent, high-conversion shopper experience across your brand.
Reduce marketing noise and save budget by automatically suppressing redundant communications for your shoppers based on total group activity.
Fullpath works to unify and clean the data sources in play at each rooftop in your group.
Fullpath uses identity resolution technology to create singular, unified profiles for every shopper, tracking activity across your group.
Fullpath analyzes the data across your dealership group and generates comprehensive, actionable reports.
Leverage the insights surfaced by Fullpath’s Group CDP to take strategic action and drive business success for your dealership group.
Without a group-level CDP, your data remains siloed across multiple rooftops, creating a potentially negative experience for your shoppers and customers. Fullpath integrates data from every dealership system across your organization via APIs, eliminating data silos and creating a single source of truth for your group to use in an easy-to-navigate dashboard.
Fullpath is ISO 27001 certified, which ensures your organization’s data and your shopper’s data remains secure at all time. Additionally, permissions for Fullpath’s Group CDP can be tightly managed at the group, dealership, or solution level with ‘Admin,’ ‘Edit,’ or ‘Read-Only’ access. Additionally, Fullpath’s Group CDP offers Single Sign-On (SSO) to eliminate potential security breaches.
With Fullpath’s Group CDP, a shopper’s activity at one store can automatically suppress irrelevant marketing from sister stores. For example, if a vehicle purchase is recorded at one rooftop, the shopper will be marked as “not in market” for 12 months across all other stores in the group.
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