Fullpath’s Consent Management Hub for dealerships is a centralized system that unifies customer communication consent, including every opt-in and opt-out across email, SMS, and phone into one source of truth. As part of Fullpath’s CDP, the Consent Management Hub pulls consent data from all of a dealership’s vendors and tools into a single place, so the dealership can see accurate subscription status for every shopper, keep communications compliant, and protect customer trust instead of tracking consent separately (and inconsistently) across disconnected systems.

Dealerships communicate with shoppers across many vendors and channels. When each one tracks consent separately, it’s easy to lose the full picture and accidentally contact someone who opted out, creating real compliance risk. Centralizing dealership consent management solves this by unifying every shopper’s opt-in and opt-out status in one place and syncing it back to every connected vendor, so communications only go to shoppers who want to be contacted. With Fullpath’s Consent Management Hub, dealers can reduce regulatory exposure, protect customer trust, and maintain one accurate, auditable view of consent.

Fullpath’s Consent Management Hub centralizes consent data as part of the CDP in three core ways. It maintains a searchable, exportable Consent Activity Log of every shopper’s opt-in and opt-out events across all vendors, it provides real-time subscription status for every shopper’s phone number and email so the data is always current and accurate, and it performs vendor write-backs, syncing the latest consent status back to every connected vendor so no tool sends messages to a shopper who has opted out. Dealerships can integrate any vendor through Fullpath’s Consent Management API.

Consent management helps dealerships stay ahead of compliance risk by ensuring communications only reach shoppers who have actively opted in, and by maintaining a complete, exportable record of consent activity. Because regulations like the TCPA govern how and when dealerships can contact consumers by phone and SMS, having one accurate, real-time source of truth for consent with a historical activity log to reference, is what lets a dealership demonstrate that its outreach is properly consented. Fullpath’s Consent Management Hub centralizes this so compliance isn’t spread across disconnected vendor systems.

Yes. The Consent Management Hub is built to integrate with any vendor a dealership currently uses, and with future vendors as the tech stack changes, through Fullpath’s Consent Management API. Consent data flows in from connected vendors and syncs back out to them via vendor write-backs, so the dealership stays in full control of its consent integrations and every tool operates on the same up-to-date subscription status.