Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Data Unveiled: Peeling Back the Data Layers
Join Fullpath Product Manager Avigdor Rosensweig as he unveils the intricacies of the Fullpath data layer and breaks down how cleaned and organized data is the foundation of our cdxp.
Top 3 Themes of Digital Dealer: A Fullpath Recap
Join Fullpath Regional Sales Manager Sean Hopper as he reveals the top three themes of Digital Dealer 2023. Sean’s perspective will help you gain a clear understanding of the important topics circulating the auto tech industry, and how they relate to your marketing & sales strategies.
Fullpath VINs-Acceleration: Your Ultimate Inventory Insurance Policy
Join Fullpath CEO Aharon Horwitz to learn more about our Fullpath VINs-Acceleration relaunch and how this technology can help you put your inventory headaches behind you by increasing shopper quality traffic to your at-risk VINs – guaranteed.
Activate Your Equity Data to Unlock Potential Revenues
Join Senior Product Manager Elik Rozenboim to learn how your dealership can use Fullpath to leverage your equity data and engage high-potential customers with hyper relevant, personalized equity based offers.
The Secret to Creating Revenue-Driving Email Campaigns
Join Gal Moss, Product Manager of Fullpath’s Audience Activation as she takes you behind the scenes of our AI-powered email templates for dealers, our new custom templates, and gives insight into how these templates drive revenues for dealers.
NextGen AI: Fullpath ChatGPT in Action with Aharon Horwitz
Fullpath ChatGPT is the most powerful chat in the industry for one simple reason: Fullpath enables you to combine the vast knowledge of the internet with your dealership’s first-party data. By introducing your dealership’s data to the mix, you give ChatGPT the ability to learn about your customers including their needs, preferences, and previous shopping experiences so you can provide specific, hyper-personalized customer engagements.
The Tale of Two Shoppers: The Importance of Data-Rich Customer Profiles in Closing Sales
Data-rich customer profiles play a critical part in building customer relationships and driving customer loyalty at your dealership. We discuss how gathering, unifying, and normalizing your dealership’s first-party data can help you gain deep insight into your customers and share practical advice on how to utilize these insights.
Why Your Dealership Needs VIN-Level Marketing in Today’s Climate
Our team of Business Analysts and Senior Product Manager joined forces for an in-depth look on how VIN acceleration can elevate your dealership in times of economic uncertainty.
Looking Backward, Looking Forward: 2022 Round Up
Our team of Fullpath (formerly AutoLeadStar) panelists cover all the highlights from 2022 and give unique insight into what’s to be expected in 2023!
Diving into Data Lake: Leveraging your First Party Data in Real Time
Join us we show you how to leverage the power of Data Lake and take advantage of your dealerships first-party data on the daily.
The Power of Pre-Order Across the CDXP
Uncover the best way for you to own your pre-order strategy, platform wide and how honing in on pre-order through your Fullpath (formerly AutoLeadStar) CDXP can lead to increased revenue.
Experts Tell All: How Fullpath (formerly AutoLeadStar) Can Elevate Your Stellantis Dealership
In this exclusive Stellantis dealership webinar, Roma Varyani & Chris Wells deep-dive into the Fullpath platform and reveal the true power of our CDXP.
Customer Dashboard Tour
Join us to tour your CDXP dashboard, and learn more about reporting, configurations, and account settings. Ideal for newly onboarded customers or those needing a refresh!