Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Focusing On Your Team To Build A Successful Dealership With Delano Palmer
  • Podcast
25 min

Focusing On Your Team To Build A Successful Dealership With Delano Palmer

  • July 1, 2022

Building a profitable and successful dealership is not just about selling cars. You need to have the right people with the right mindset, talent, and skills to drive success. They also have to believe in themselves, have the right vision, and work as a team.

  • Automotive
  • Dealer Stories
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Navigate Fullpath (formerly AutoLeadStar) Campaigns Like a Pro
  • Webinar
49 min

Navigate Fullpath (formerly AutoLeadStar) Campaigns Like a Pro

  • June 26, 2022

Gain a better understanding of where your shoppers receive direct value.

  • CDXP
Watch the Video
The Connection Between One Pound of M&Ms and a Great Customer Experience With Aaron Bickart
  • Podcast
27 min

The Connection Between One Pound of M&Ms and a Great Customer Experience With Aaron Bickart

  • June 24, 2022

In this episode of the InsideAuto podcast, Ilana Shabtay is joined by Aaron Bickart, the Executive Vice President and General Manager of OfferLogix, to discuss the value of personalizing the customer journey in automotive. Aaron also talks about OfferLogix’s Penny Perfect Payments, the adoption of technology in the automotive industry, and how OfferLogix offers a smooth customer experience.

  • Automotive
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Top 5 Reasons Your Dealership Should be Using a CDXP
  • Blog Post
3 min

Top 5 Reasons Your Dealership Should be Using a CDXP

  • Oron Cohen
  • June 21, 2022

The era of customer data and experience platforms (CDXP) is emerging in automotive and dealerships should shift focus from third party data to first party data.

  • Automotive
  • CDXP
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Social Targeting Challenges in 2023
  • Blog Post
4 min

Social Targeting Challenges in 2023

  • Ilana Shabtay
  • June 21, 2022

Over the past year, it’s become increasingly difficult to target and remarket to shoppers on social platforms. Fullpath’s technology enables your dealership to market to your target audience post iOs 14. Learn more.

  • Digital Advertising
  • Social Media
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Launching AutoLeadStar’s Customer Data and Experience Platform (CDXP)
  • Podcast
18 min

Launching AutoLeadStar’s Customer Data and Experience Platform (CDXP)

  • June 17, 2022

In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay sit down to talk about the recent launch of AutoLeadStar’s Customer Data and Experience Platform (CDXP). They discuss the benefits of CDXPs, how dealers have been responding to AutoLeadStar’s platform, and what other players in the automotive industry are doing.

  • Automotive
  • Artificial Intelligence
  • CDXP
  • Fullpath Updates
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The Ins & Outs of Fullpath (formerly AutoLeadStar) Reporting
  • Webinar
31 min

The Ins & Outs of Fullpath (formerly AutoLeadStar) Reporting

  • June 15, 2022

Get a quick rundown on how to drill down on Fullpath (formerly AutoLeadStar) metrics.

  • CDXP
Watch the Video
How Your Dealership Can Sell Cars on Facebook
  • Blog Post
15 min

How Your Dealership Can Sell Cars on Facebook

  • Oron Cohen
  • June 13, 2022

Your dealership should identify ways to stand out on Facebook and make the most of this powerful platform. Learn the best practices for selling cars on Facebook here.

  • Automotive
  • Digital Advertising
  • Social Media
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Q2 2022 Live Launch: CDXP
  • Live Launch

Q2 2022 Live Launch: CDXP

  • Miami, Florida
  • June 1, 2022

Get an exclusive reveal of automotive’s first Customer Data and Experience Platform (CDXP). Stick around to learn from Fullpath (formerly AutoLeadStar)’s leading engineers, hear from key…

Watch the Video

Q2 2022 Live Launch: CDXP

  • Miami, Florida
  • June 1, 2022

Get an exclusive reveal of automotive’s first Customer Data and Experience Platform (CDXP). Stick around to learn from Fullpath (formerly AutoLeadStar)’s leading engineers, hear from key clients, watch an exclusive demo, and so much more. Here’s what connecting every single part of your dealership ecosystem looks like in just 30 meaningful minutes. Gain a better understanding of all things CDXP.

The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Ido Elad

Director of Product at Fullpath

Mike Colacchio

CRO at Fullpath

Mollie Monett

Head of Branding at Fullpath

Announcing the Fullpath CDXP
  • Blog Post
6 min

Announcing the Fullpath CDXP

  • Mollie Monett
  • May 23, 2022

Welcome to the new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP).

  • CDXP
  • Fullpath Updates
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Quirk Automotive Group Optimized Their Ad Spend with Fullpath to Get More Leads for Less During the Covid-19 Pandemic
  • Case Study

Quirk Automotive Group Optimized Their Ad Spend with Fullpath to Get More Leads for Less During the Covid-19 Pandemic

  • May 1, 2022

Learn how using fully automated marketing operations helped Quirk Automotive Group stay resilient during Covid-19. 

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Introduction to CDXP for Automotive
  • Whitepaper

Introduction to CDXP for Automotive

  • March 21, 2022

Customer Data and Experience Platforms (CDXP) are transforming the way dealerships build relationships with their customers. Learn about the evolution of the automotive centric CDXP and how they can help your dealership improve your marketing strategy, develop a data strategy and increase dealership revenues.

  • Automotive
  • CDXP
Download Whitepaper
David Dodge Cut Down on Vendor Costs and Exceeded Business Goals with Fullpath
  • Case Study

David Dodge Cut Down on Vendor Costs and Exceeded Business Goals with Fullpath

  • March 2, 2022

With just one vendor to pay and one vendor to speak to, David Dodge was able to boost their marketing processes while saving time and money. 

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Adopting Technology and the Need for Customer-Centric Experiences with Jennifer Sanford
  • Podcast
21 min

Adopting Technology and the Need for Customer-Centric Experiences with Jennifer Sanford

  • February 8, 2022

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Jennifer Sanford, the Vice President of Marketing and Industry Relations at STELLA Automotive AI, to talk about the adoption of technology in the automotive space and the importance of providing customer-centric experiences in dealerships. They also talk about the benefits of training employees and using data to serve customers better.

  • Automotive
  • Artificial Intelligence
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