Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Focusing On Your Team To Build A Successful Dealership With Delano Palmer
Building a profitable and successful dealership is not just about selling cars. You need to have the right people with the right mindset, talent, and skills to drive success. They also have to believe in themselves, have the right vision, and work as a team.
Navigate Fullpath (formerly AutoLeadStar) Campaigns Like a Pro
Gain a better understanding of where your shoppers receive direct value.
The Connection Between One Pound of M&Ms and a Great Customer Experience With Aaron Bickart
In this episode of the InsideAuto podcast, Ilana Shabtay is joined by Aaron Bickart, the Executive Vice President and General Manager of OfferLogix, to discuss the value of personalizing the customer journey in automotive. Aaron also talks about OfferLogix’s Penny Perfect Payments, the adoption of technology in the automotive industry, and how OfferLogix offers a smooth customer experience.
Top 5 Reasons Your Dealership Should be Using a CDXP
The era of customer data and experience platforms (CDXP) is emerging in automotive and dealerships should shift focus from third party data to first party data.
Social Targeting Challenges in 2023
Over the past year, it’s become increasingly difficult to target and remarket to shoppers on social platforms. Fullpath’s technology enables your dealership to market to your target audience post iOs 14. Learn more.
Launching AutoLeadStar’s Customer Data and Experience Platform (CDXP)
In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay sit down to talk about the recent launch of AutoLeadStar’s Customer Data and Experience Platform (CDXP). They discuss the benefits of CDXPs, how dealers have been responding to AutoLeadStar’s platform, and what other players in the automotive industry are doing.
The Ins & Outs of Fullpath (formerly AutoLeadStar) Reporting
Get a quick rundown on how to drill down on Fullpath (formerly AutoLeadStar) metrics.
How Your Dealership Can Sell Cars on Facebook
Your dealership should identify ways to stand out on Facebook and make the most of this powerful platform. Learn the best practices for selling cars on Facebook here.
Q2 2022 Live Launch: CDXP
Get an exclusive reveal of automotive’s first Customer Data and Experience Platform (CDXP). Stick around to learn from Fullpath (formerly AutoLeadStar)’s leading engineers, hear from key…
Q2 2022 Live Launch: CDXP
Get an exclusive reveal of automotive’s first Customer Data and Experience Platform (CDXP). Stick around to learn from Fullpath (formerly AutoLeadStar)’s leading engineers, hear from key clients, watch an exclusive demo, and so much more. Here’s what connecting every single part of your dealership ecosystem looks like in just 30 meaningful minutes. Gain a better understanding of all things CDXP.
CEO & Co-founder of Fullpath
Director of Product at Fullpath
CRO at Fullpath
Head of Branding at Fullpath
Announcing the Fullpath CDXP
Welcome to the new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP).
Quirk Automotive Group Optimized Their Ad Spend with Fullpath to Get More Leads for Less During the Covid-19 Pandemic
Learn how using fully automated marketing operations helped Quirk Automotive Group stay resilient during Covid-19.
Introduction to CDXP for Automotive
Customer Data and Experience Platforms (CDXP) are transforming the way dealerships build relationships with their customers. Learn about the evolution of the automotive centric CDXP and how they can help your dealership improve your marketing strategy, develop a data strategy and increase dealership revenues.
David Dodge Cut Down on Vendor Costs and Exceeded Business Goals with Fullpath
With just one vendor to pay and one vendor to speak to, David Dodge was able to boost their marketing processes while saving time and money.
Adopting Technology and the Need for Customer-Centric Experiences with Jennifer Sanford
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Jennifer Sanford, the Vice President of Marketing and Industry Relations at STELLA Automotive AI, to talk about the adoption of technology in the automotive space and the importance of providing customer-centric experiences in dealerships. They also talk about the benefits of training employees and using data to serve customers better.