Automotive Resources

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For Justin Harmon, effective digital retailing can compare to preparing for a triathlon. You have to prepare well in advance and know what your goal is. You also need to evaluate and measure your performance to become better and achieve greater success.

Lissette Gole, the Head of Automotive Retail at Google, talks about how dealerships can use Google products to promote their business. Lissette also talks about the Dealers Guidebook 2.0, digital marketing for dealerships, and the Pandemic of Positivity (POP) movement.

According to Tom Kline, the first step is preparing a cohesive policy or procedure document that outlines what needs to be done and can be revised as time goes on. He also encourages dealers to track their reputation on certain websites, following either a monthly or daily schedule of regular check-ins. This should also include responding to customer complaints, avoiding generic responses, and using the information gathered to improve their dealership’s operations.

VIN-level marketing can help your dealership match shoppers and inventory with 1:1 personalized messages and targeting.

In the last year, Nissan has also been busy developing an online purchasing tool called “Nissan at Home,” which allows customers to test drive and buy cars from the comfort of their homes. It’s all part of their continued work to serve customers better — because isn’t that what it’s all about?

Discover how Fullpath (formerly AutoLeadStar) enhances your fixed ops strategy by identifying and targeting opportunities to drive traffic to your biggest profit centers.

Jenielle Holderfield, the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota, is this week’s guest on the InsideAuto Podcast with Ilana Shabtay and Aharon Horwitz. Jenielle explains how she manages the marketing and community outreach aspect of the dealership to give Beaver Toyota a strong identity in the industry.

Debbie’s advice for car dealerships is to set SMART goals that will allow them to build the type of businesses they want. She also advises them to ensure that those goals are time-bound, so that each step in the process has a dedicated start and deadline to achieve them.

The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Selling Aged Vehicle Inventory Aged inventory is one of the biggest pain points for…

George Nenni, Founder and Principal Consultant at Generations Digital, explains why dealerships should take ownership of their Google accounts and reputation. George also shares his advice on how to set up the right dealership categories, what to look out for in qualifying leads and conversions, and how vendors and agencies can price dealerships for their SEM.

For over a decade, the AWAs have been a benchmark in the auto industry for innovative products in technology, design, search marketing, social media, and digital…

Walser shares insight on how they’ve directly benefited from switching over to an automated platform that would maintain or exceed their pre-COVID-19 performance.  We all know…

To successfully implement any transformations in a dealership, management has to have clarity on what they want to achieve and how they plan to get there. Part of this means recruiting the right people to apply all the changes they want. It’s also important to seek advice from peers and experts in the field. At least, according to 26-year virtual retailing trailblazer, Brian Kramer.