Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

A Guide to Automotive Social Media Marketing
  • Blog Post
9 min

A Guide to Automotive Social Media Marketing

  • Ro Oranim
  • December 31, 2023

Dive into the power of automotive social media and how engaging content can help reach potential dealership customers.

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What Really Happened When Fullpath’s ChatGPT Chatbot Went Viral
  • Blog Post
2 min

What Really Happened When Fullpath’s ChatGPT Chatbot Went Viral

  • Aharon Horwitz
  • December 21, 2023

It has been great to see Fullpath’s ChatGPT take off, handling thousands of daily chats and boosting car sales and service inquiries. What that success didn’t do is make us famous…until last weekend.

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2023 Roundup: A Year of Transformation and Innovation
  • Webinar
24 min

2023 Roundup: A Year of Transformation and Innovation

  • December 20, 2023

Fullpath’s Post Sales Marketing team joins forces with Ronen Slonim, Business Analyst Lead to review our some of our most exciting updates from 2023.

Watch the Video
Why AI Training Will Be Critical to Dealership Success in 2024 with Venus Toro
  • Podcast
17 min

Why AI Training Will Be Critical to Dealership Success in 2024 with Venus Toro

  • December 18, 2023

Ilana Shabtay speaks with Venus Toro about how AI has impacted the way her company sources talent for the automotive industry and the importance of providing employees with AI training.

Listen to Podcast
The Vital Role of Open APIs and Data Connectivity to the Future Success of Dealerships with Joe Brown
  • Podcast
18 min

The Vital Role of Open APIs and Data Connectivity to the Future Success of Dealerships with Joe Brown

  • December 14, 2023

In the latest episode of InsideAuto, Joe Brown, CMO at Frank Leta Auto Group and Ilana Shabtay discussed the importance of connected data to future dealership success.

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Data Unveiled: Peeling Back the Data Layers
  • Webinar
32 min

Data Unveiled: Peeling Back the Data Layers

  • November 28, 2023

Join Fullpath Product Manager Avigdor Rosensweig as he unveils the intricacies of the Fullpath data layer and breaks down how cleaned and organized data is the foundation of our cdxp.

  • Artificial Intelligence
  • CDXP
  • Customer Experience
Watch the Video
The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams
  • Podcast
18 min

The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams

  • November 15, 2023

Nick Williams is the Digital Marketing Director at Banister Nissan of Chesapeake. He has been in the automotive industry for years, specializing in social media management…

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How John Elway Chevrolet Skyrocketed Their VDP Views on At-Risk VINs with Fullpath
  • Case Study

How John Elway Chevrolet Skyrocketed Their VDP Views on At-Risk VINs with Fullpath

  • November 14, 2023

John Elway Chevrolet leveraged Fullpath VINs-Acceleration to move challenging inventory off their lot quickly without cutting into their profit margins.

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The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis
  • Podcast

The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis

  • November 7, 2023

Collin Davis shares with Ilana Shabtay how dealerships can begin to successfully create a content strategy and the importance of connected data in building and maintaining a content strategy. 

Listen to Podcast
Top 3 Themes of Digital Dealer: A Fullpath Recap
  • Webinar
33 min

Top 3 Themes of Digital Dealer: A Fullpath Recap

  • October 29, 2023

Join Fullpath Regional Sales Manager Sean Hopper as he reveals the top three themes of Digital Dealer 2023. Sean’s perspective will help you gain a clear understanding of the important topics circulating the auto tech industry, and how they relate to your marketing & sales strategies.

  • Automotive
  • Artificial Intelligence
  • CDXP
Watch the Video
Your Step-by-Step Guide to Selecting and Integrating AI Solutions into Existing Dealership Systems
  • Blog Post
13 min

Your Step-by-Step Guide to Selecting and Integrating AI Solutions into Existing Dealership Systems

  • Ro Oranim
  • October 26, 2023

Get the practical steps you need in order to seamlessly integrate AI into your operations so you can stay at the forefront of the evolving automotive market.

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10 Problems Causing Money Leakage in Your Dealership Marketing and How to Fix Them
  • Blog Post
4 min

10 Problems Causing Money Leakage in Your Dealership Marketing and How to Fix Them

  • Ro Oranim
  • October 25, 2023

By implementing these solutions at your dealership, you can ensure that every advertising dollar is a wise investment, ultimately driving potential customers into your showroom and keeping your revenue flowing.

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The Role of CDPs and AI in Driving Dealership Success in the Digital Age
  • Blog Post
15 min

The Role of CDPs and AI in Driving Dealership Success in the Digital Age

  • Ro Oranim
  • October 24, 2023

CDPs and AI are fundamental tools that are shaping the future of automotive retail, propelling car dealerships into the digital age.

  • CDP
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The Dealer’s Guide to Stop Money Leakage in Your Digital Marketing
  • Whitepaper

The Dealer’s Guide to Stop Money Leakage in Your Digital Marketing

  • October 23, 2023

Explore the top 10 problems dealers face that cause money leakage in their marketing and the solutions you can implement to plug those holes and ensure every marketing dollar is well spent.

  • CDXP
  • Digital Advertising
Download Whitepaper
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