Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Why a CDXP is the Secret Weapon for Extending Your Customer Lifecycles
With carefully timed and relevant engagements, CDXPs help dealers build valuable, lasting relationships with their customers over time.
Overcoming Data Challenges at Your Dealership with Identity Resolution
With identity resolution technology in place, dealers can optimize their dealership marketing strategy, create better customer experiences, and build customer loyalty. Learn how.
4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues
CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliver hyper-personalized, omni-channel customer experiences that increase sales and drive customer loyalty.
AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships’ consumer experience offerings.
AutoLeadStar is now Fullpath
Fullpath empowers dealers to succeed by unifying and leveraging all first-party data to create those unforgettable experiences that build customers for life.
How to Streamline Your Dealership’s Inventory Management
Strategic management and optimization of your dealership’s inventory can help you better meet your customers needs, reduce costs, and increase your revenues.
Leading CDXP Fullpath Partners with Auto Genius Labs to Improve Data Connectivity & Automotive Online Experiences
Fullpath and Auto Genius Labs, the innovation arm of the leading community of high-growth automotive marketers, are announcing their partnership to improve consumer shopping experiences in the auto industry.
The Importance of Public APIs in Automotive
The ability to access and use your data is quickly becoming an automotive superpower. This is where the importance of APIs come into play.
The Dealer’s Guide to Choosing a CDP
As customer-centricity becomes increasingly important for businesses worldwide, a CDP is an essential tool for dealerships looking to stay ahead of the competition. Our comprehensive guide can help you find the right CDP for your dealership.
5 Ways To Maintain Data Hygiene At Your Dealership
Data hygiene is critical for every business. Learn how to properly maintain data hygiene at your dealership.
4 Steps Dealers Can Take To Start Using Their First-Party Data
By using first-party data to build a strong marketing strategy and better customer experiences, you can save money while making money.
Get the Picture: Why a 360° Customer View is Essential for Dealership Success
A 360° customer view can offer deep, understandable insights on how to improve customer experiences at your dealership.
Debunking Common Misconceptions About Customer Data Platforms
Like any new technology, CDPs have their cynics and naysayers. Let’s take a look at the most common misconceptions and set the record straight.
Is your car dealership prepared for the transition to Google Analytics 4?
Google Universal Analytics is an excellent tool with many strong features – but GA4 is set to be even better, bringing with it an updated feature set that can help your dealership improve your marketing efforts.
Understanding the FTC Safeguard Rules Update & What it Means for Your Dealership
Review the full list of criteria your dealership needs to meet in order to be fully compliant with the Federal Trade Commission rules.
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