Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

The Tale of Two Shoppers: The Importance of Data-Rich Customer Profiles in Closing Sales
  • Webinar
15 min

The Tale of Two Shoppers: The Importance of Data-Rich Customer Profiles in Closing Sales

  • May 19, 2023

Data-rich customer profiles play a critical part in building customer relationships and driving customer loyalty at your dealership. We discuss how gathering, unifying, and normalizing your dealership’s first-party data can help you gain deep insight into your customers and share practical advice on how to utilize these insights.

  • CDXP
  • Shopper Views
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Cultural-Based Marketing and How To Leverage AI To Support Dealerships
  • Podcast
24 min

Cultural-Based Marketing and How To Leverage AI To Support Dealerships

  • May 11, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Adam Dennis, Founder and Principal of SurgeMetrix, about the dynamics of cultural-based marketing. They also discuss the benefits of building mobile-responsive websites and leveraging AI to create audience-specific organic content.

  • Automotive
  • Artificial Intelligence
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3 Ways a CDXP Can Streamline Your Dealership’s Digital Advertising 
  • Blog Post
5 min

3 Ways a CDXP Can Streamline Your Dealership’s Digital Advertising 

  • Ro Oranim
  • May 4, 2023

Take a closer look at some of the ways a CDXP can help you streamline your digital advertising efforts and take your dealership’s campaigns to a whole new level. 

  • CDXP
  • Digital Advertising
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Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa
  • Podcast
13 min

Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa

  • April 18, 2023

As digital marketing continues to evolve, dealerships are struggling to establish an engaging brand. Consequently, loyalty has decreased. How can you create a unique brand that stands out from competitors?

Eric Barbosa, the Vice President of Variable Operations at Cavender Automotive Group, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about brand loyalty in the automotive space. They also discuss Cavender’s electric vehicle strategy, the operational differences between small and large dealerships, and the benefits of pre-ordering EVs.

  • Automotive
  • Customer Experience
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How Your Dealership Can Join the ChatGPT Revolution and Sell More Cars
  • Blog Post
7 min

How Your Dealership Can Join the ChatGPT Revolution and Sell More Cars

  • Ro Oranim
  • April 18, 2023

Learn how you can harness ChatGPT to increase dealership efficiency, improve your customer experiences, and drive dealership revenues.

  • Artificial Intelligence
  • Customer Experience
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Why Automotive Dealerships Should Adopt AI With Josselyn Boudett
  • Podcast
17 min

Why Automotive Dealerships Should Adopt AI With Josselyn Boudett

  • April 4, 2023

The automotive industry is overlooking 30% of phone calls, and the average consumer wait time is five minutes. AI can improve service delivery and drive sales by automating repetitive tasks and streamlining workflows. By implementing AI in your dealership, you can provide personalized service that resolves customer concerns instantly.

  • Automotive
  • Artificial Intelligence
  • Customer Experience
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The Dealer’s Guide to Choosing a Customer Data Platform (CDP)
  • Whitepaper

The Dealer’s Guide to Choosing a Customer Data Platform (CDP)

  • March 31, 2023

If you’re a progressive car dealer dealing with disconnected data, you know firsthand the challenges that come with trying to effectively manage and leverage customer data. Don’t let disconnected data hold you back. Gain a clear understanding of which CDP or CDXP solution is right for you, and start realizing the benefits of unifying your data and automating your marketing.

  • Automotive
  • CDXP
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Unlocking the Full Capabilities of Fullpath’s Leading CDXP Skyrocketed Sales For These Dealerships 
  • Case Study

Unlocking the Full Capabilities of Fullpath’s Leading CDXP Skyrocketed Sales For These Dealerships 

  • March 29, 2023

The rise of automotive centric Customer Data and Experience Platforms (CDXP) over the last several years has completely transformed the way car dealers are doing business. …

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Why a CDXP is the Secret Weapon for Extending Your Customer Lifecycles
  • Blog Post
8 min

Why a CDXP is the Secret Weapon for Extending Your Customer Lifecycles

  • Ro Oranim
  • March 27, 2023

With carefully timed and relevant engagements, CDXPs help dealers build valuable, lasting relationships with their customers over time.

  • CDXP
  • Customer Experience
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Overcoming Data Challenges at Your Dealership with Identity Resolution
  • Blog Post
6 min

Overcoming Data Challenges at Your Dealership with Identity Resolution

  • Ro Oranim
  • March 27, 2023

With identity resolution technology in place, dealers can optimize their dealership marketing strategy, create better customer experiences, and build customer loyalty. Learn how.

  • Artificial Intelligence
  • CDXP
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[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers
  • Podcast
6 min

[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers

  • March 16, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Ben Hadley, the Founder and CEO of Auto Genius, to talk about fostering a community to create exceptional products. They also talk about the future of digital retailing, the difference between market-product and product-market fit, and the integration of other industries with the automotive space.

  • Automotive
  • Artificial Intelligence
  • CDXP
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4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues
  • Blog Post
5 min

4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues

  • Ro Oranim
  • March 16, 2023

CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliver hyper-personalized, omni-channel customer experiences that increase sales and drive customer loyalty.

  • CDXP
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AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
  • Blog Post
2 min

AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath

  • Aharon Horwitz
  • March 12, 2023

Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships’ consumer experience offerings.

  • Fullpath Updates
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Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
  • Live Launch

Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023

Join us as we make history during our Live Launch Q1 2023 official rebrand reveal. AutoLeadStar is now Fullpath. Fullpath has a singular focus: to provide…

Watch the Video

Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023
Join us as we make history during our Live Launch Q1 2023 official rebrand reveal. AutoLeadStar is now Fullpath. Fullpath has a singular focus: to provide dealers with the cutting-edge technology they need to create exceptional customer experiences that drive loyalty and build customers for life. Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.
The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Ilana Shabtay

VP of Marketing at Fullpath

Eliav Moshe

CPO & Co-founder of Fullpath

Mollie Monett

Head of Branding at Fullpath

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