Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Understanding the FTC Safeguard Rules Update & What it Means for Your Dealership
  • Blog Post
5 min

Understanding the FTC Safeguard Rules Update & What it Means for Your Dealership

  • Chaya David
  • December 6, 2022

Review the full list of criteria your dealership needs to meet in order to be fully compliant with the Federal Trade Commission rules.

  • Automotive
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Q4 2022 Live Launch: Service, powered by CDXP
  • Live Launch

Q4 2022 Live Launch: Service, powered by CDXP

  • Atlanta, Georgia
  • November 30, 2022

Watch the Fullpath (formerly AutoLeadstar) Q4 Live Launch featuring Service Campaigns powered by the Fullpath Customer Data and Experience Platform (CDXP). Learn how Fullpath service campaigns…

Watch the Video

Q4 2022 Live Launch: Service, powered by CDXP

  • Atlanta, Georgia
  • November 30, 2022

Watch the Fullpath (formerly AutoLeadstar) Q4 Live Launch featuring Service Campaigns powered by the Fullpath Customer Data and Experience Platform (CDXP). Learn how Fullpath service campaigns will transform your service department into a revenue-generating digital hub and eliminate the extra legwork it takes for you to extend your customer journeys. Grab a 360-degree view of the Fullpath shopper.

The speakers

Mollie Monett

Head of Branding at Fullpath

Ido Elad

Director of Product Management at Fullpath

In-House Marketing for the Automotive Industry With Ally Piñon
  • Podcast
19 min

In-House Marketing for the Automotive Industry With Ally Piñon

  • November 29, 2022

To create authentic and engaging marketing messages, understanding your dealership’s goals is essential. An in-house marketing team helps identify and align a dealership’s needs with customers’ needs. However, concentrating on sales alone is not an effective long-term strategy. B2B and B2C marketing expert Ally Piñon says to focus on marketing, sales, service, and parts.

  • Automotive
  • Dealer Stories
Listen to Podcast
Understanding the Relationship Between a CRM and a CDP
  • Blog Post
5 min

Understanding the Relationship Between a CRM and a CDP

  • Ilana Shabtay
  • November 28, 2022

Using a CDP for data connectivity and orchestration is the key to building a successful digital marketing strategy for your car dealership.

  • Automotive
  • CDXP
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Diving into Data Lake: Leveraging your First Party Data in Real Time
  • Webinar
27 min

Diving into Data Lake: Leveraging your First Party Data in Real Time

  • November 22, 2022

Join us we show you how to leverage the power of Data Lake and take advantage of your dealerships first-party data on the daily.

  • Data Lake
Watch the Video
The Importance of Data Connectivity & Orchestration in 2023
  • Blog Post
4 min

The Importance of Data Connectivity & Orchestration in 2023

  • Ilana Shabtay
  • November 17, 2022

Data connectivity & orchestration can help your dealership provide your customers with the fully customized shopping experience they expect.

  • Artificial Intelligence
  • Automotive
  • CDXP
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One Size Doesn’t Fit All: How Smart VIN-Level Marketing Can Elevate Your Dealership
  • Blog Post
5 min

One Size Doesn’t Fit All: How Smart VIN-Level Marketing Can Elevate Your Dealership

  • Ilana Shabtay
  • November 16, 2022

Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences.

  • CDXP
  • VINs-Acceleration
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How the CDXP Impacted the Automotive Industry & Where it’s Headed in 2023
  • Blog Post
4 min

How the CDXP Impacted the Automotive Industry & Where it’s Headed in 2023

  • Ro Oranim
  • November 10, 2022

Between the impending elimination of third-party cookies and the shifting economic winds, forward thinking dealers will be looking to future-proof their dealerships and bolster their businesses. The CDXP can help.

  • Artificial Intelligence
  • Automotive
  • CDXP
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Fullpath (formerly AutoLeadStar) Raises $40 Million Growth Round Led by Riverwood Capital 
  • Blog Post
4 min

Fullpath (formerly AutoLeadStar) Raises $40 Million Growth Round Led by Riverwood Capital 

  • Aharon Horwitz
  • October 31, 2022

Fullpath (formerly AutoLeadStar), the digital customer data and experience platform for the automotive industry that transforms the way cars are sold, announced today a $40 million growth round of financing led by Riverwood Capital.

  • Fullpath Updates
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The Biggest Automotive News and Shifts in Used Car Prices With Joe Overby
  • Podcast
29 min

The Biggest Automotive News and Shifts in Used Car Prices With Joe Overby

  • October 26, 2022

Having spent 15 years working and reporting in the automotive space, Joe Overby has witnessed the industry’s evolution. He has seen small companies grow to become publicly traded, taken part in publishing top industry news through Auto Remarketing, and experienced the effects of the pandemic on car prices. He joins Ilana Shabtay to share his insights on the automotive space.

  • Automotive
Listen to Podcast
The Power of Pre-Order Across the CDXP
  • Webinar
30 min

The Power of Pre-Order Across the CDXP

  • October 26, 2022

Uncover the best way for you to own your pre-order strategy, platform wide and how honing in on pre-order through your Fullpath (formerly AutoLeadStar) CDXP can lead to increased revenue.

  • CDXP
  • Digital Advertising
Watch the Video
Content That Is Relatable Is Content That Crushes – Hear From the Experts in the Space
  • Podcast
26 min

Content That Is Relatable Is Content That Crushes – Hear From the Experts in the Space

  • October 16, 2022

The best type of content has to bring value to your audience. According to Nathanael Greklek, Brian Ortega, and Jeff Revilla, it’s essential to produce and share content that strategically meets your clientele where they are. Good content is well-structured and helps build connections with your audience.

  • Automotive
  • Dealer Stories
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Erin Sparks’ Perspective on Streamlining Marketing Across Four Stores (& More)
  • Podcast
17 min

Erin Sparks’ Perspective on Streamlining Marketing Across Four Stores (& More)

  • October 16, 2022

Having spent many years working in both the vendor and agency side of the automotive space, Erin Sparks understands what it takes to create content and implement marketing strategies that drive change. She advises dealerships to use marketing strategies that are respectful to clients.

  • Automotive
  • Dealer Stories
Listen to Podcast
David Hobbs Honda Transformed Their Website Experience and Lead Quality with Fullpath 
  • Case Study

David Hobbs Honda Transformed Their Website Experience and Lead Quality with Fullpath 

  • October 15, 2022

By improving their onsite customer experience, David Hobbs Honda saw a drastic improvement in lead quality.

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