Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Understanding the FTC Safeguard Rules Update & What it Means for Your Dealership
Review the full list of criteria your dealership needs to meet in order to be fully compliant with the Federal Trade Commission rules.
Q4 2022 Live Launch: Service, powered by CDXP
Watch the Fullpath (formerly AutoLeadstar) Q4 Live Launch featuring Service Campaigns powered by the Fullpath Customer Data and Experience Platform (CDXP). Learn how Fullpath service campaigns…
Q4 2022 Live Launch: Service, powered by CDXP
Watch the Fullpath (formerly AutoLeadstar) Q4 Live Launch featuring Service Campaigns powered by the Fullpath Customer Data and Experience Platform (CDXP). Learn how Fullpath service campaigns will transform your service department into a revenue-generating digital hub and eliminate the extra legwork it takes for you to extend your customer journeys. Grab a 360-degree view of the Fullpath shopper.
Head of Branding at Fullpath
Director of Product Management at Fullpath
In-House Marketing for the Automotive Industry With Ally Piñon
To create authentic and engaging marketing messages, understanding your dealership’s goals is essential. An in-house marketing team helps identify and align a dealership’s needs with customers’ needs. However, concentrating on sales alone is not an effective long-term strategy. B2B and B2C marketing expert Ally Piñon says to focus on marketing, sales, service, and parts.
Understanding the Relationship Between a CRM and a CDP
Using a CDP for data connectivity and orchestration is the key to building a successful digital marketing strategy for your car dealership.
Diving into Data Lake: Leveraging your First Party Data in Real Time
Join us we show you how to leverage the power of Data Lake and take advantage of your dealerships first-party data on the daily.
The Importance of Data Connectivity & Orchestration in 2023
Data connectivity & orchestration can help your dealership provide your customers with the fully customized shopping experience they expect.
One Size Doesn’t Fit All: How Smart VIN-Level Marketing Can Elevate Your Dealership
Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences.
How the CDXP Impacted the Automotive Industry & Where it’s Headed in 2023
Between the impending elimination of third-party cookies and the shifting economic winds, forward thinking dealers will be looking to future-proof their dealerships and bolster their businesses. The CDXP can help.
Fullpath (formerly AutoLeadStar) Raises $40 Million Growth Round Led by Riverwood Capital
Fullpath (formerly AutoLeadStar), the digital customer data and experience platform for the automotive industry that transforms the way cars are sold, announced today a $40 million growth round of financing led by Riverwood Capital.
The Biggest Automotive News and Shifts in Used Car Prices With Joe Overby
Having spent 15 years working and reporting in the automotive space, Joe Overby has witnessed the industry’s evolution. He has seen small companies grow to become publicly traded, taken part in publishing top industry news through Auto Remarketing, and experienced the effects of the pandemic on car prices. He joins Ilana Shabtay to share his insights on the automotive space.
The Power of Pre-Order Across the CDXP
Uncover the best way for you to own your pre-order strategy, platform wide and how honing in on pre-order through your Fullpath (formerly AutoLeadStar) CDXP can lead to increased revenue.
Content That Is Relatable Is Content That Crushes – Hear From the Experts in the Space
The best type of content has to bring value to your audience. According to Nathanael Greklek, Brian Ortega, and Jeff Revilla, it’s essential to produce and share content that strategically meets your clientele where they are. Good content is well-structured and helps build connections with your audience.
Erin Sparks’ Perspective on Streamlining Marketing Across Four Stores (& More)
Having spent many years working in both the vendor and agency side of the automotive space, Erin Sparks understands what it takes to create content and implement marketing strategies that drive change. She advises dealerships to use marketing strategies that are respectful to clients.