The only CDP that activates dealership data to create exceptional customer experiences.
Your data is as good as gold – but only if it is properly activated. Fullpath takes the typical Customer Data Platform (CDP) to the next level by adding the “Experience” factor, layering AI-powered technology on top of your dealership’s unified data layer.
This added activation allows dealers to create exceptional customer experiences through automated, AI-driven, highly effective engagements and marketing campaigns designed to drive sales and loyalty.
Consolidate siloed dealership data sources into a single platform that cleans, normalized, and maintains your data.
Layer powerful AI on top of your data to gain deep insight into your shoppers and create personalized customer experiences.
Execute personalized marketing campaigns to touch every part of the sales funnel automatically.
Fullpath is designed to gather all of your dealership’s siloed data sources, including your CRM, DMS, website, ads, incentives, and more into one integrated platform.
Fullpath’s identity resolution technology consolidates shopper profiles into a singular customer record that updates automatically for more precise targeting and efficient marketing.
Data without activation is just a pile of numbers. Fullpath’s dashboard makes your data accessible, exportable, and actionable so your dealership can create highly personalized customer journeys for every shopper at every part of your sales funnel.
Fullpath’s CDP activates your data with AI-powered marketing automations for every stage of the sales funnel so you can engage your shoppers with personalized, valuable content at every touch point on their customer journey.
Fullpath’s powerful AI leverages dealership data to perform deep audience segmentation, ensure hyper-personalization, optimize performance, and provide accurate, contextual insights.
Fullpath works with top level encryption technology to ensure your data is safe and that your dealership is fully compliant with all internal and external FTC data regulations.
Leveraging AI, machine learning and your dealership’s customer data, Fullpath creates opportunities for your sales team with personalized offers for every shopper.
Fullpath works with a public API designed to further break down data silos and give dealers full control over their data by connecting to various automotive technology partners.
Fullpath’s CDXP is specially designed to integrate dealership-specific data sources in order to create a unified, data-rich shopper profile for every individual customer so you can begin speaking to them as people, rather than as just another line in your dealership’s CRM.
When you combine the power of Fullpath’s machine learning with your first-party data, every engagement at every touch point is carefully crafted in real time to provide value based on each individual shopper’s needs, preferences, and most recent interactions with your dealership.
By activating your data with Fullpath’s CDXP, you can offer every shopper a personalized experience at every touch point, creating customer lifecycles that extend far beyond your first sale.
Fullpath is designed specifically for dealerships, allowing dealers to unify the existing automotive-specific data sources already in play at the dealership, something other CDPs cannot do.
Fullpath works to update your data in real time so your every move – from your next marketing campaign to your sales approach – is made based on the most updated, reliable data.
Fullpath takes your data further by automating highly effective, personalized marketing campaigns for hyper-specific audiences that are fully optimized cross-platform with no human intervention.
Fullpath’s AI-driven marketing allows you to automatically target every part of your sales funnel with hyper-specific, relevant and valuable messaging at every point of the shopper journey.
Fullpath’s open API allows dealerships to fully leverage their data no matter the source, by enabling dealers to integrate their existing automotive technology providers within Fullpath’s platform.
Data Silo Elimination
360° Shopper Profiles
Data Insights
Data Security and Compliance
Identity Resolution Technology
Automotive Software Integrations
Data Activation
Automated Digital Ads
AI-Powered Email Campaigns
Open API
At Fullpath, we specialize in providing digital marketing and customer data solutions for the automotive industry. Fullpath, an automotive-centric Customer Data and Experience Platform (CDXP) focuses on sorting, cleaning, and storing all your first-party data in one place so that your dealership can execute hyper-targeted
marketing campaigns with automated customer audiences. The consolidated data hub makes it easy for your dealership to slice and dice different audiences and then target them with digital touch points throughout the customer journey. The all-in-one platform is automotive’s leading CDXP technology.
At Fullpath, we specialize in providing digital marketing and customer data solutions for the automotive industry. Fullpath’s customer data and experience platform (CDXP) focuses on sorting, cleaning, and storing all your first party data in one place so that your dealership can execute hyper-targeted marketing campaigns with automated customer audiences. The consolidated data hub makes it easy for your dealership to slice and dice different audiences and then target them with digital touch points throughout the customer journey. The all-in-one platform is automotive’s leading CDXP technology.
Customer Data and Experience Platforms (CDXP) are technology driven platforms designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper.
Customer Data Platforms (CDP) collect and manage customer data from various sources, creating a unified customer profile for every shopper. The goal of a CDP is to provide a centralized and comprehensive view of customer data to support marketing, sales, and customer service activities. Customer Data and Experience Platforms (CDXP) take this technology to the next level with activation capabilities. CDXPs take your dealership’s first-party data and, leveraging AI and machine learning, activate your data to create a holistic customer experience through personalized, effective, highly engaging, omni-channel targeted marketing campaigns designed to drive sales and loyalty for your dealership over time.
The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.
There are several clear benefits for dealerships using a CDXP:
Fullpath’s CDXP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience. Through Fullpath’s Public API you can also integrate data from other automotive technology providers.
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Meet Fullpath's CDXP