Managed Services
Leverage concierge-style support to drive your marketing strategy forward with expert guidance and hands-on support in building custom audiences and launching custom campaigns.
Review your dealership’s business goals in a strategic consultation session to receive tailored audience recommendations and an activation plan to optimize your marketing strategy.
Drive campaign success with expertly-crafted audiences and lists, ensuring your campaigns reach the most relevant and engaged shoppers.
Support your sales and BDC teams with call lists of shoppers activated by your campaigns, enabling personalized follow-up calls to drive conversions and enhance customer loyalty.
Fullpath provides custom content for every campaign, designed specifically to engage your selected audience. Every custom campaign includes expertly crafted graphics, compelling copy, and technical set up to ensure your campaign launches successfully.
Fullpath eliminates the legwork of custom campaign creation by managing setup for all the technical elements required for a successful campaign launch, including layout and QA.
Fullpath continuously reviews and adjusts campaigns for optimal performance and offers revision support to ensure your campaigns bring in the best results possible.
The Fullpath team built a highly segmented audience of 875 shoppers who had not recently made a purchase or submitted a lead and had visited pre-owned SUV inventory on the dealership’s website in the last 60 days.
The custom email and campaign designed by the Fullpath team for the dealership achieved a 70% open rate and a 6.84% click-through-rate (CTR) with 687 clicks from opened emails, a true testament to the power of hyper-targeted email campaigns.
The custom email campaign successfully activated 373 of the 875 identified shoppers, 77 of whom became attributed leads for the dealership, ultimately resulting in 11 pre-owned sales driven directly from leads brought in by the campaign.
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Feel free to tell us more about you so we can personalize your demo.