Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams
Nick Williams is the Digital Marketing Director at Banister Nissan of Chesapeake. He has been in the automotive industry for years, specializing in social media management…
The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis
Collin Davis shares with Ilana Shabtay how dealerships can begin to successfully create a content strategy and the importance of connected data in building and maintaining a content strategy.
Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline
Tom Kline shares with Ilana Shabtay about the specific behaviors that are being marked as deceptive and the practical steps modern dealers should be taking to stay out of legal trouble – from insurance policies to best practices around data protection and beyond.
How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel
Josh Detzel is the marketing director at C Harper Automotive Group. He’s also a Google partner and a CXO member. He has years of automotive experience…
Combating High Interest Rates in the Automotive Industry with Anthony Cameron
Anthony Cameron is the Operations Director for the Diehl Automotive Group located in Western Pennsylvania into Eastern Central Ohio. Here’s a glimpse of what you’ll learn:…
How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen
Jan Hansen is the SVP Growth, B2B & Country Lead USA at FINN – a company that offers all-inclusive monthly car-subscriptions. Jan was among the first employees hired at…
The Importance of Using Data Provided by Tech Vendors to Improve Dealership Operations with Don Erwin
Don Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He…
How to Leverage Technology to Streamline Business Processes with Mike Dececco
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Mike Dececco, the VP of Business Development at Fullpath, about how to leverage technology to streamline business processes.
How To Drive Car Sales Through Social Media Marketing With Russell Richardson
Russell Richardson is a Sales Associate at Biondi Lincoln, a family-owned car dealership serving the greater Pittsburgh area. Russell leverages social media to provide free, valuable…
Building Brand Loyalty Through Content With Jordan Cox
Kevin Frye and his team at Jeff Wyler Automotive Family recently performed a study on their customer’s response to adding a digital retailing tool to their website. The results? Most responded that they would not buy a car 100% online; they would still want to see and touch it. So, the company shifted to find virtual reality solutions to meet their customer’s needs and allow them to test drive their preferred cars virtually. Win-win.
Electrical Charging Solutions for Electric Vehicles With Rich McNulty
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Rich McNulty, the CEO of Blue Whale EV, to talk about electrical charging solutions for electric vehicles. Rich shares tips for efficiently charging electric cars, the benefits of charging with solar energy, and the future of the EV industry.
Cultural-Based Marketing and How To Leverage AI To Support Dealerships
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Adam Dennis, Founder and Principal of SurgeMetrix, about the dynamics of cultural-based marketing. They also discuss the benefits of building mobile-responsive websites and leveraging AI to create audience-specific organic content.
Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa
As digital marketing continues to evolve, dealerships are struggling to establish an engaging brand. Consequently, loyalty has decreased. How can you create a unique brand that stands out from competitors?
Eric Barbosa, the Vice President of Variable Operations at Cavender Automotive Group, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about brand loyalty in the automotive space. They also discuss Cavender’s electric vehicle strategy, the operational differences between small and large dealerships, and the benefits of pre-ordering EVs.
Why Automotive Dealerships Should Adopt AI With Josselyn Boudett
The automotive industry is overlooking 30% of phone calls, and the average consumer wait time is five minutes. AI can improve service delivery and drive sales by automating repetitive tasks and streamlining workflows. By implementing AI in your dealership, you can provide personalized service that resolves customer concerns instantly.