Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Your Dealership and an Omni-Channel Approach: A Customer’s Tale
Life used to be simple. A customer would visit a few dealerships, look at some vehicles, bargain for the best price, and buy a car. Then,…
The 4 U’s of Content Marketing for Dealerships
Position your dealership for success by optimizing every stage of that process, beginning with your content. Discover our best practices.
The Top 7 Rookie Mistakes Every Dealership Social Media Manager Should Avoid
Here are 7 mistakes we’ve seen dealers make on social media, and how you can avoid them altogether. Learn more.
A Conversation with Matt Raymond, Digital Marketing Director for Haltermans Automotive Group
In his seven years in the automotive industry, Matt Raymond has held several roles at Haltermans Automotive Group, including Sales Consultant, Sales Manager, and Internet Sales…
Attribution for Automotive: Challenges, Solutions, and Thinking Ahead
Understand the meaning of attribution and bring the whole buying journey together, from research to conversion to sealing the deal in person.
Optimizing Lead Nurture with Artificial Intelligence
Artificial Intelligence for Nurturing Sales Leads If you’re a regular reader of our blog, you know all about the importance of lead follow-up and nurture. You…
[Guide] How to Optimize and Design Your Dealership Website for More Leads and Sales
If your dealership can provide the ultimate website experience for your customers you will beat the competition and gain more customers and sales. Learn how to optimize your dealership website here.
Everything you need for Digital Dealer 23
From from Vegas activities to beneficial interactive sessions, we give you everything you need to know about digital dealer 23!
The Great Debate: Speed vs. Quality
It has become an age-old question in the auto industry: when responding to a lead, what is more important, speed or quality? The issue has been…
Your dealership website needs more customer reviews. Here’s why.
If you’re like most shoppers, you probably read a lot of customer reviews before choosing a product or store. And when we say a lot, we’re…
Dealer Economics – 5 Ways for Your Dealership to Thrive in an Economic Downturn
After a long period of growth, automotive sales have now been declining for months. Whether your dealership has been personally affected or not, in a downturn…
A Conversation With Alan Ram, Dealership Training Expert
Alan Ram is the President and Founder of Alan Ram’s Proactive Training Solutions, where he trains dealerships to boost productivity through effective telephone, Internet, and client…
Grow Your Dealership Sales with Online Personalization
Today we’re going to do a deep-dive into personalization, that term that keeps cropping up in digital marketing. Widely touted as the way to reach more…