Fullpath Feature Releases

We are dedicated to constantly developing new, groundbreaking technologies to help dealers build stronger businesses. Check out our latest feature releases to learn more about what’s new at Fullpath.

July 2024

July 8, 2024

Enhanced Text Editor with Rich Text Formatting and HTML Support for custom campaigns

  • Rich Text Formatting: empowering you to create more engaging and visually appealing campaigns in Audience Activation. You can now easily apply italics, bold, and underline to emphasize important information.
  • HTML Support: For those who want even greater control and customization, the text editor now allows HTML input. This enables you to incorporate custom styles, embed multimedia, and create complex layouts directly within the editor. Read more

June 2024

June 13, 2024

CDP Custom Campaigns

  • With this new feature, we’re giving dealerships a new avenue for data activation, right within our platform. You can now create an audience inside the CDP and push that audience into email campaigns within Audience Activation. When setting up the campaign, you can set up the priority & cadence and schedule your campaign to run however long you need it to run. Read more
June 4, 2024

CDP Customer Finance and Payment Filters

  • The newly released CDP pro filters pull in new payment and finance data to help you create more specific shopper audiences and inventory lists. Try filtering by things like: payment type, vehicle make & model. Read more

May 2024

May 15, 2024

Facebook API Integration

  • This integration enables your dynamic CDP custom audiences to be shared directly into your Facebook ads account, allowing these audiences to be directly targeted with Facebook advertising campaigns. Read more

April 2024

April 17, 2024

Custom Model Campaigns

  • Now, you can tailor your DigAd campaigns to highlight specific models. Allocate your budget strategically to ensure targeted promotion while also simplifying coop documentation. Read more
April 10, 2024

Video Assets Available in DigAd Campaigns

  • Fullpath now offers support for video assets as part of our Digital Advertising campaigns. With this latest feature, you can easily upload URLs of video assets – whether it's OEM videos, dealership brand videos, or model videos – to be included in your ads. Fullpath’s Digital Advertising integrates these videos into relevant ads, enhancing engagement to drive more traffic Read more

March 2024

March 27, 2024

Shopper Page Link for Sharing

  • You can now share a link to a specific shopper's page with anyone within your dealership organization, regardless of whether they have a Fullpath dashboard login. Simply click the 'share' icon next to the shopper's name to generate an external link, which can then be shared with relevant personnel at the dealership. Read more
March 14, 2024

Audience APIs

  • Now you can leverage the custom audiences you’ve created in Fullpath's CDP in any third party marketing platform. Just copy and paste the API link from a custom audience to stream real-time, dynamic audiences from your first-party data into any platform. Read more

February 2024

February 26, 2024

Customizable Chatbot Logo

  • With this new functionality, dealers can customize the thumbnail image within Fullpath’s chatbot with their own dealerships logo. This allows dealers to maintain their own brand identity with customers, while reaping the full benefit of Fullpath’s AI powered chat integration.
February 15, 2024

Integration Hub Updates

January 2024

January 20, 2024

Audience Activation Enhancements

  • In order to create evergreen reports which you can save and reference throughout the month, sliding date ranges let you look at shopper data unanchored to a particular date range, and instead, a look-back at the last date range of 30 days, or look forward at the coming 30 days (or 45 days, 90 days, whatever you want!)
  • In Audience Activation, you can now view replies to Fullpath-sent emails, along with the email to which they are replying. They are displayed in the Shopper timeline under the Email Activity sections. These replies are only visible if the email is sent from/ replies to the Fullpath domain. Read more

December 2023

December 19, 2023

Dashboard Redesign

  • The new dashboard design puts the CDP at the center
  • The Store Performance page is designed to highlight top-level indicators of performance, value across products, and tell the story of your Dealership's marketing automation success. Read more
  • The Group Performance page provides a consolidated view of performance across multiple rooftops inside an automotive group. Read more

November 2023

November 27, 2023

VINs-Acceleration Opportunities Page

  • Get a clear list of in-market shoppers who have expressed interest in a vehicle promoted on VINs-Acceleration so your sales team can follow up on these high-potential opportunities. Read More
November 13, 2023

Leveraging Equity Data throughout the CDXP

  • Added deep links from our Equity reports to a pre-filtered list inside Shopper Analysis. Read More
  • Added granular level reporting on each shopper’s positive equity state, including current vehicle and financing details. Read More
  • Added new filters to Shopper Analysis to support Equity-based searches and additional marketing and conversion activity. Read More

October 2023

October 16, 2023

Positive Equity Shopper Activity

  • Gain deep visibility into this high value segment of dealership shoppers.
  • Automatically engage equity-positive shoppers with valuable equity-based content. Read More
  • Get robust reports on equity-positive shoppers including their website, advertising, and sales activities. Read More

August 2023

August 15, 2023

Shopper Analysis Live In Your Fullpath CDXP

  • Powerful new list builder helps you create, save, & export hyper-targeted lists based on shopper behavior.
  • Shopper Analysis available in Fullpath dashboard for customers to use for free for a promo period - try it today! Read More

July 2023

Invoca in Dash
July 3, 2023

Fullpath Now Integrates with Invoca Call Tracking

  • Shopper timeline now includes phone leads from Invoca call tracking
  • Listen/ download Invoca recordings from inside the Fullpath Dashboard Read More

June 2023

June 24, 2023

Custom Templates for Audience Activation

  • Adding customization to your Audience Activation has never been easier.
  • Create and send custom email templates to your dynamic audiences. Read More
June 4, 2023

ChatGPT on the Fullpath CDXP

  • Bringing the power of Ai into your CDXP and onto your website
  • Fullpath’s native integration with GPT-4 gives your shoppers instant, accurate replies. Read More

March 2023

March 26, 2023

VINs Acceleration Navigation Update

  • VINs Acceleration has a sleek new design!
  • Functionality, inventory and ROI are all clearly displayed for maximum visibility. Read More

January 2023

January 4, 2023

Fullpath Supports Google Analytics 4

  • Fullpath now sending events to Google Analytics 4 Read more
  • We are working together with the Automotive Standards Council (ASC) to create consistent industry standards in GA4 Read more

December 2022

December 1, 2022

New: Service and Repair Order (RO) Campaigns

  • New Service Campaigns now available! Read More
  • Retain service customers, activate service shoppers, or get more sales from your service lane.

October 2022

October 6, 2022

New Campaign: Pre-Order Inventory

  • Engage shoppers who’s VOI model matches vehicles you've added in Pre-Order Inventory Read More
  • Dealers can now move vehicles before they even hit the lot!

September 2022

September 12, 2022

Data Lake by Fullpath

  • The simple way for your dealership to build a data strategy. Read More
  • New Data Lake: Your shopper and inventory data connected, cleaned, and accessible.

August 2022

August 14, 2022

Updated CDXP Navigation

  • Updated, easy-to-use dashboard navigation. Learn More
  • New Data Lake: Get connected, cleaned, and accessible shopper and inventory data.

July 2022

July 8, 2022

Shopper Quality Score

  • Understand how qualified a shopper is with our Shopper Quality Score. Read More
  • Enable your sales team to prioritize follow-up and empower your BDC to expedite.

May 2022

May 23, 2022

New: Shoppers Page

  • The shoppers page gives you a taste of what connected shopper journeys look like.
  • Click into any shopper and see a complete marketing activity timeline. Read More
May 23, 2022

New CDXP Page: Data Sources

  • New look and layout inside our CDXP!
  • Data Sources page is where you can view and connect all your data to the CDXP platform. Read More

April 2022

April 26, 2022

Google Ads API Migration Complete

  • Fullpath migration to the new Google Ads API v10 is complete. Learn More
  • These changes enable us to begin work on new ad types, Google Performance Max, Google Discovery + lead generation.
April 5, 2022

New: Advertise MSRP or Dealer Price

  • Dealerships can now choose to include either MSRP or Adjusted Dealer Price in emails. Read More
  • The emails now offer more flexibility and customization options.

March 2022

March 1, 2022

New VINs-Acceleration Page

  • New VINs Acceleration reporting is available inside the dashboard. Read More
  • Track the performance of your promoted vehicles.
  • Dive into specific shopper journeys.

February 2022

February 2, 2022

New and Improved Group Performance Page

  • Get a consolidated view of performance across rooftops. Read More
  • Get a 360° view of the connections between products.
  • View aggregated reporting or dive into individual rooftops.

January 2022

January 15, 2022

New: Audience Activation Overview Page

  • Updated Audience Activation overview page with improved UI/UX. Read More
  • Get more data and updated reporting.
  • View customer stories to highlight impact and performance.
January 15, 2022

New Platform Performance Overview Page

  • The updated Platform Performance Page now shows the entire CDXP! Read More
  • Drill thru for higher resolution on reporting.
  • The page now includes a date range picker for daily, weekly, monthly or custom view.

December 2021

December 13, 2021

New: Holiday Email Templates

  • New holiday email templates available! Read More
  • The emails are designed to drive more relevant traffic to your website, boost onsite conversions, and create a fun, festive customer experience.
December 7, 2021

New Vehicle Acquisition Features

  • Includes support for Kelly Blue Book Instant Cash Offers! Learn More
  • Vehicle Acquisition Campaigns are now live inside Fullpath's Audience Activation solution. Read More

October 2021

October 18, 2021

VINs-Acceleration Across the Fullpath Platform

  • VINs-Acceleration is now connected to onsite conversion! Read More
  • Onsite retargeting of VINs-Acceleration shoppers is now available.
  • Exit-capture retargets for up to 30 days after shopper sees a VDP.

August 2021

August 17, 2021

New Ad Bundle: Sell Your Car

  • A new ad-bundle available inside the Trade-In Objective. Read More
  • Help your dealership capture leads, maintain market share, transact - during a shortage.
August 8, 2021

New Dealership Service: Available Inventory Promotion

  • Dealers can now promote that they have inventory! Read More
  • Includes special templates under New and Used inventory objectives.
  • Available for Search, Display, and Social advertising.

June 2021

June 28, 2021

Dynamic Offers Specials Page Upgrade

  • The Dynamic Offers page has a new and improved UX/UI. Read More
  • It's now easier for shoppers to find the vehicle information they need and the incentives they want.
June 20, 2021

New Objective: Competitors

  • New competitors objective has been added to Digital Advertising. Learn More
  • The goal of the objective is 1) to target customers shopping your competitors 2) to conquest customers via 3rd party.

May 2021

May 30, 2021

New Subprime Financing Dealership Service

  • New dealership service to support subprime financing. Read More
  • Digital Advertising now provides a subprime advertising (opt-in)!
  • Available on Search, Display, and Social advertisements.

April 2021

April 30, 2021

Vin-Level Offers Now Inside Dealership Offers

  • Dealership Offers, a platform data source, now supports model, trim, and VIN level incentives! Read More
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