Fullpath Feature Releases
We are dedicated to constantly developing new, groundbreaking technologies to help dealers build stronger businesses. Check out our latest feature releases to learn more about what’s new at Fullpath.
January 2023
December 2022
New: Service and Repair Order (RO) Campaigns
- New Service Campaigns now available! Read More
- Retain service customers, activate service shoppers, or get more sales from your service lane.
October 2022
New Campaign: Pre-Order Inventory
- Engage shoppers who’s VOI model matches vehicles you've added in Pre-Order Inventory Read More
- Dealers can now move vehicles before they even hit the lot!
September 2022
Data Lake by Fullpath
- The simple way for your dealership to build a data strategy. Read More
- New Data Lake: Your shopper and inventory data connected, cleaned, and accessible.
August 2022
Updated CDXP Navigation
- Updated, easy-to-use dashboard navigation. Learn More
- New Data Lake: Get connected, cleaned, and accessible shopper and inventory data.
July 2022
Shopper Quality Score
- Understand how qualified a shopper is with our Shopper Quality Score. Read More
- Enable your sales team to prioritize follow-up and empower your BDC to expedite.
May 2022
New: Shoppers Page
- The shoppers page gives you a taste of what connected shopper journeys look like.
- Click into any shopper and see a complete marketing activity timeline. Read More
New CDXP Page: Data Sources
- New look and layout inside our CDXP!
- Data Sources page is where you can view and connect all your data to the CDXP platform. Read More
April 2022
Google Ads API Migration Complete
- Fullpath migration to the new Google Ads API v10 is complete. Learn More
- These changes enable us to begin work on new ad types, Google Performance Max, Google Discovery + lead generation.
New: Advertise MSRP or Dealer Price
- Dealerships can now choose to include either MSRP or Adjusted Dealer Price in emails. Read More
- The emails now offer more flexibility and customization options.
March 2022
New VINs-Acceleration Page
- New VINs Acceleration reporting is available inside the dashboard. Read More
- Track the performance of your promoted vehicles.
- Dive into specific shopper journeys.
February 2022
New and Improved Group Performance Page
- Get a consolidated view of performance across rooftops. Read More
- Get a 360° view of the connections between products.
- View aggregated reporting or dive into individual rooftops.
January 2022
New: Audience Activation Overview Page
- Updated Audience Activation overview page with improved UI/UX. Read More
- Get more data and updated reporting.
- View customer stories to highlight impact and performance.
New Platform Performance Overview Page
- The updated Platform Performance Page now shows the entire CDXP! Read More
- Drill thru for higher resolution on reporting.
- The page now includes a date range picker for daily, weekly, monthly or custom view.
December 2021
New: Holiday Email Templates
- New holiday email templates available! Read More
- The emails are designed to drive more relevant traffic to your website, boost onsite conversions, and create a fun, festive customer experience.
New Vehicle Acquisition Features
- Includes support for Kelly Blue Book Instant Cash Offers! Learn More
- Vehicle Acquisition Campaigns are now live inside Fullpath's Audience Activation solution. Read More
October 2021
VINs-Acceleration Across the Fullpath Platform
- VINs-Acceleration is now connected to onsite conversion! Read More
- Onsite retargeting of VINs-Acceleration shoppers is now available.
- Exit-capture retargets for up to 30 days after shopper sees a VDP.
August 2021
New Ad Bundle: Sell Your Car
- A new ad-bundle available inside the Trade-In Objective. Read More
- Help your dealership capture leads, maintain market share, transact - during a shortage.
New Dealership Service: Available Inventory Promotion
- Dealers can now promote that they have inventory! Read More
- Includes special templates under New and Used inventory objectives.
- Available for Search, Display, and Social advertising.
June 2021
Dynamic Offers Specials Page Upgrade
- The Dynamic Offers page has a new and improved UX/UI. Read More
- It's now easier for shoppers to find the vehicle information they need and the incentives they want.
New Objective: Competitors
- New competitors objective has been added to Digital Advertising. Learn More
- The goal of the objective is 1) to target customers shopping your competitors 2) to conquest customers via 3rd party.
May 2021
New Subprime Financing Dealership Service
- New dealership service to support subprime financing. Read More
- Digital Advertising now provides a subprime advertising (opt-in)!
- Available on Search, Display, and Social advertisements.
April 2021
Vin-Level Offers Now Inside Dealership Offers
- Dealership Offers, a platform data source, now supports model, trim, and VIN level incentives! Read More