Fullpath Feature Releases

We are dedicated to constantly developing new, groundbreaking technologies to help dealers build stronger businesses. Check out our latest feature releases to learn more about what’s new at Fullpath.

August 2023

August 15, 2023

Shopper Analysis Live In Your Fullpath CDXP

  • Powerful new list builder helps you create, save, & export hyper-targeted lists based on shopper behavior.
  • Shopper Analysis available in Fullpath dashboard for customers to use for free for a promo period - try it today! Read More

July 2023

Invoca in Dash
July 3, 2023

Fullpath Now Integrates with Invoca Call Tracking

  • Shopper timeline now includes phone leads from Invoca call tracking
  • Listen/ download Invoca recordings from inside the Fullpath Dashboard Read More

June 2023

June 24, 2023

Custom Templates for Audience Activation

  • Adding customization to your Audience Activation has never been easier.
  • Create and send custom email templates to your dynamic audiences. Read More
June 4, 2023

ChatGPT on the Fullpath CDXP

  • Bringing the power of Ai into your CDXP and onto your website
  • Fullpath’s native integration with GPT-4 gives your shoppers instant, accurate replies. Read More

March 2023

March 26, 2023

VINs Acceleration Navigation Update

  • VINs Acceleration has a sleek new design!
  • Functionality, inventory and ROI are all clearly displayed for maximum visibility. Read More

January 2023

January 4, 2023

Fullpath Supports Google Analytics 4

  • Fullpath now sending events to Google Analytics 4 Read more
  • We are working together with the Automotive Standards Council (ASC) to create consistent industry standards in GA4 Read more

December 2022

December 1, 2022

New: Service and Repair Order (RO) Campaigns

  • New Service Campaigns now available! Read More
  • Retain service customers, activate service shoppers, or get more sales from your service lane.

October 2022

October 6, 2022

New Campaign: Pre-Order Inventory

  • Engage shoppers who’s VOI model matches vehicles you've added in Pre-Order Inventory Read More
  • Dealers can now move vehicles before they even hit the lot!

September 2022

September 12, 2022

Data Lake by Fullpath

  • The simple way for your dealership to build a data strategy. Read More
  • New Data Lake: Your shopper and inventory data connected, cleaned, and accessible.

August 2022

August 14, 2022

Updated CDXP Navigation

  • Updated, easy-to-use dashboard navigation. Learn More
  • New Data Lake: Get connected, cleaned, and accessible shopper and inventory data.

July 2022

July 8, 2022

Shopper Quality Score

  • Understand how qualified a shopper is with our Shopper Quality Score. Read More
  • Enable your sales team to prioritize follow-up and empower your BDC to expedite.

May 2022

May 23, 2022

New: Shoppers Page

  • The shoppers page gives you a taste of what connected shopper journeys look like.
  • Click into any shopper and see a complete marketing activity timeline. Read More
May 23, 2022

New CDXP Page: Data Sources

  • New look and layout inside our CDXP!
  • Data Sources page is where you can view and connect all your data to the CDXP platform. Read More

April 2022

April 26, 2022

Google Ads API Migration Complete

  • Fullpath migration to the new Google Ads API v10 is complete. Learn More
  • These changes enable us to begin work on new ad types, Google Performance Max, Google Discovery + lead generation.
April 5, 2022

New: Advertise MSRP or Dealer Price

  • Dealerships can now choose to include either MSRP or Adjusted Dealer Price in emails. Read More
  • The emails now offer more flexibility and customization options.

March 2022

March 1, 2022

New VINs-Acceleration Page

  • New VINs Acceleration reporting is available inside the dashboard. Read More
  • Track the performance of your promoted vehicles.
  • Dive into specific shopper journeys.

February 2022

February 2, 2022

New and Improved Group Performance Page

  • Get a consolidated view of performance across rooftops. Read More
  • Get a 360° view of the connections between products.
  • View aggregated reporting or dive into individual rooftops.

January 2022

January 15, 2022

New: Audience Activation Overview Page

  • Updated Audience Activation overview page with improved UI/UX. Read More
  • Get more data and updated reporting.
  • View customer stories to highlight impact and performance.
January 15, 2022

New Platform Performance Overview Page

  • The updated Platform Performance Page now shows the entire CDXP! Read More
  • Drill thru for higher resolution on reporting.
  • The page now includes a date range picker for daily, weekly, monthly or custom view.

December 2021

December 13, 2021

New: Holiday Email Templates

  • New holiday email templates available! Read More
  • The emails are designed to drive more relevant traffic to your website, boost onsite conversions, and create a fun, festive customer experience.
December 7, 2021

New Vehicle Acquisition Features

  • Includes support for Kelly Blue Book Instant Cash Offers! Learn More
  • Vehicle Acquisition Campaigns are now live inside Fullpath's Audience Activation solution. Read More

October 2021

October 18, 2021

VINs-Acceleration Across the Fullpath Platform

  • VINs-Acceleration is now connected to onsite conversion! Read More
  • Onsite retargeting of VINs-Acceleration shoppers is now available.
  • Exit-capture retargets for up to 30 days after shopper sees a VDP.

August 2021

August 17, 2021

New Ad Bundle: Sell Your Car

  • A new ad-bundle available inside the Trade-In Objective. Read More
  • Help your dealership capture leads, maintain market share, transact - during a shortage.
August 8, 2021

New Dealership Service: Available Inventory Promotion

  • Dealers can now promote that they have inventory! Read More
  • Includes special templates under New and Used inventory objectives.
  • Available for Search, Display, and Social advertising.

June 2021

June 28, 2021

Dynamic Offers Specials Page Upgrade

  • The Dynamic Offers page has a new and improved UX/UI. Read More
  • It's now easier for shoppers to find the vehicle information they need and the incentives they want.
June 20, 2021

New Objective: Competitors

  • New competitors objective has been added to Digital Advertising. Learn More
  • The goal of the objective is 1) to target customers shopping your competitors 2) to conquest customers via 3rd party.

May 2021

May 30, 2021

New Subprime Financing Dealership Service

  • New dealership service to support subprime financing. Read More
  • Digital Advertising now provides a subprime advertising (opt-in)!
  • Available on Search, Display, and Social advertisements.

April 2021

April 30, 2021

Vin-Level Offers Now Inside Dealership Offers

  • Dealership Offers, a platform data source, now supports model, trim, and VIN level incentives! Read More
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