Automotive Industry Data Insights

Fullpath analyzes a robust data pool culled from tens of millions of CRM and shopper data points, OEM offer monitoring, daily inventory tracking, and ad performance metrics to bring you insight into current and projected trends in the automotive industry. For press inquiries, please contact us at

March 2024

March 20, 2024

A look back at a year of pricing.

Fullpath reviewed data pulled from 765 dealerships about 1 million cars to get a look at the average selling price for a vehicle per month over the course of the last year. Despite this period of economic uncertainty in the US, selling prices on new and used vehicles has remained relatively stable over the last 12 months.

March 16, 2024

Financing interest rates have gone from bad to weird.

Watching car financing interest rates over the last few months has been like watching reality TV – full of drama and unpredictability. Recently things have taken a turn for the weird. Financing interest rates on new vehicles have remained relatively steady with slight increases and decreases along the way, while used vehicles have seen a steady increase over the last two quarters.

March 10, 2024

Can VDP data predict shopper behavior?

The Fullpath team was interested in understanding how much impact a dealership’s website has on the shopper journey. We pulled millions of website data points and discovered that, on average, a typical dealership customer will visit 9.6 VDPs before purchasing a vehicle from the dealership. When looking at shoppers who are marked as ‘Showroom Leads,’ on average, 20% of those leads spent time on the dealership’s website before turning up at the showroom.

February 2024

February 3, 2024

Incentive trends show no price is set in stone.

After reviewing over 30,000 new car sales records in the USA, Fullpath data shows the different car prices as they compare to MSRP, by brand. This means your dream car is closer than you think if they’re selling at a percentage below MSRP, and it may be worth a chat with your friendly local dealer.

January 2024

January 29, 2024

Used inventory is trending up.

Fullpath data shows used inventory has been steadily increasing since April of last year in dealerships across the country, hitting a new peak in December 2023. The same cannot be said for pricing however. As used inventory has gone up, prices have been trending down. We’ll be keeping an eye on this so stay tuned for more!

December 2023

December 18, 2023

It’s time for 2024’s pre-order hot or not list!

Pre-order season is coming to end – so who came out on top? The top pre-ordered OEM this year was Subaru, taking the top 2 slots of the top 10 pre-ordered 2024 vehicles. Coming in second and third is Kia and Chevy, making a strong showing with 2 vehicles each making the top 10. Rounding our the top 10 OEMS is Toyota, CDJR, Honda, Buick, Hyundai, BMW and Mazda.

December 18, 2023

Hybrids are flying off the shelves leaving EVs in the dust. 

Everyone seems to be talking about the future of EVs and what comes next – what people are not talking about is how EVs are just not moving. Fullpath data shows that EVs are spending a whopping 72 days on lot, while hybrids are selling like hotcakes, spending just 39 days on lot. What does this mean for EVs in 2024? Only time – and maybe some infrastructure changes – will tell.

December 12, 2023

Santa’s bringing you some hot deals for Christmas!

Time to check one thing off your wish list – Fullpath is bringing you this season’s hottest deals so you can nab your dream vehicle before the holidays! Hyundais, Toyota, Ram and Dodge are all offering discounts of $6,000 or more so now is the perfect time to visit your local dealership.

October 2023

October 17, 2023

It IS possible to buy a solid car for under $25K in 2023. 

We love a good deal – especially in today’s unpredictable market. We took a dive into Fullpath’s database to find the top 10 cars you can buy for under $25,000 in Fall 2023. While no EVs made the list, there is at least one affordable hybrid vehicle out there (we’re looking at you, Toyota Corolla Hybrid). Based on this list, there are some pretty solid vehicles out there for the savvy shopper looking to get good value for your hard earned dollars.

October 6, 2023

We’ve got the top deals for Fall 2023!

While interest rates show no sign of falling, there are a couple of hot Fall discounts car buyers can nab this season! Fullpath data shows dealers are offering discounts upwards of $6,000 on select vehicles this season making it a great time to pop into your local dealership.

October 3, 2023

Interest rates be damned, car prices are holding steady! 

While interest rates have continued to rise faster than a released helium balloon over the last year, car prices have remained….surprisingly steady – for both new and used vehicles. According to our in-house experts, if you want to buy a new car but want to avoid getting pounded by interest rates, your best bet is to buy in cash – if you can swing it!

October 1, 2023

Yes, there are cars out there selling below MSRP.

Not only have car prices held steady, they have actually improved over the last few months for most brands, with nearly 2x as many vehicles selling below MSRP than there were just one year ago.

September 2023

September 30, 2023

It’s been a heck of a year for interest rates. 

Automotive interest rates over the last year show a steady climb for both used and new vehicles. Used vehicles experienced a 25% increase over the last year, while new vehicles experienced a 31% increase. What will the rest of 2023 bring? Only time will tell – but we predict these numbers will not turn down any time soon.

September 25, 2023

Who wants a brown car anyway?

We took a dive into the Fullpath database to get a quick read on color preferences when it comes to buying a new car. No surprises here as the top ranking colors came in as white, black, and silver/gray. The least requested colors? Brown and yellow – but who wants a brown car anyway?

September 12, 2023

Are $1,000/month payments the new normal?

While interest rates seem to be holding steady, Fullpath data shows that 10% of car owners are facing payments upwards of $1,000/month, up from 7% in 2022. So, is this what the average car buyer should expect when financing a vehicle? Time will tell.

August 2023

August 17, 2023

Leasing a luxury car comes with a hefty price tag.

For some, the status of driving a luxury car is worth the extravagant price tag. According to Fullpath data, there are active leases in 5 states in the US where people are paying between $4,000-$5,600 for the privilege of leasing a luxury vehicle with the highest payment coming in at an astonishing $5,635 per month for a 36 month lease on a 2022 Acura NSX.

August 3, 2023

We’ve got this summer’s hottest vehicle discounts:

Don’t let interest rates keep you from getting into your dream car this summer. Fullpath is coming in hot with this summer’s best discounts! Top dealers are offering discounts between $3,250 – $7,500 on select models. Check out the chart for more information.

July 2023

July 2, 2023

Financing a car? Beware the interest rates.

Car buyers are bearing the brunt of the ever climbing interest rates in the US. Over the last few weeks, we have seen car buyers forced to finance their cars with 29%+ interest rates suggesting that purchasing a car in the current economic climate may not be the best choice for shoppers with less than perfect credit.

June 2023

June 1, 2023

Are the inventory shortages behind us?

We took a deep dive into our data to take a look at inventory supply levels and discovered that certain models are available in abundance. Most available units include the Ram 1500 with over 46,000 units, the Jeep Compass with 34,777 units, the Ford F-150 with 23,094 units, and the Chevy Silverado 1500 with 17,701 units.

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