Automotive Industry Data Insights

Fullpath analyzes a robust data pool culled from tens of millions of CRM and shopper data points, OEM offer monitoring, daily inventory tracking, and ad performance metrics to bring you insight into current and projected trends in the automotive industry.

October 2023

October 17, 2023

It IS possible to buy a solid car for under $25K in 2023. 

We love a good deal – especially in today’s unpredictable market. We took a dive into Fullpath’s database to find the top 10 cars you can buy for under $25,000 in Fall 2023. While no EVs made the list, there is at least one affordable hybrid vehicle out there (we’re looking at you, Toyota Corolla Hybrid). Based on this list, there are some pretty solid vehicles out there for the savvy shopper looking to get good value for your hard earned dollars.

October 6, 2023

We’ve got the top deals for Fall 2023!

While interest rates show no sign of falling, there are a couple of hot Fall discounts car buyers can nab this season! Fullpath data shows dealers are offering discounts upwards of $6,000 on select vehicles this season making it a great time to pop into your local dealership.

October 3, 2023

Interest rates be damned, car prices are holding steady! 

While interest rates have continued to rise faster than a released helium balloon over the last year, car prices have remained….surprisingly steady – for both new and used vehicles. According to our in-house experts, if you want to buy a new car but want to avoid getting pounded by interest rates, your best bet is to buy in cash – if you can swing it!

October 1, 2023

Yes, there are cars out there selling below MSRP.

Not only have car prices held steady, they have actually improved over the last few months for most brands, with nearly 2x as many vehicles selling below MSRP than there were just one year ago.

September 2023

September 30, 2023

It’s been a heck of a year for interest rates. 

Automotive interest rates over the last year show a steady climb for both used and new vehicles. Used vehicles experienced a 25% increase over the last year, while new vehicles experienced a 31% increase. What will the rest of 2023 bring? Only time will tell – but we predict these numbers will not turn down any time soon.

September 25, 2023

Who wants a brown car anyway?

We took a dive into the Fullpath database to get a quick read on color preferences when it comes to buying a new car. No surprises here as the top ranking colors came in as white, black, and silver/gray. The least requested colors? Brown and yellow – but who wants a brown car anyway?

September 12, 2023

Are $1,000/month payments the new normal?

While interest rates seem to be holding steady, Fullpath data shows that 10% of car owners are facing payments upwards of $1,000/month, up from 7% in 2022. So, is this what the average car buyer should expect when financing a vehicle? Time will tell.

August 2023

August 17, 2023

Leasing a luxury car comes with a hefty price tag.

For some, the status of driving a luxury car is worth the extravagant price tag. According to Fullpath data, there are active leases in 5 states in the US where people are paying between $4,000-$5,600 for the privilege of leasing a luxury vehicle with the highest payment coming in at an astonishing $5,635 per month for a 36 month lease on a 2022 Acura NSX.

August 3, 2023

We’ve got this summer’s hottest vehicle discounts:

Don’t let interest rates keep you from getting into your dream car this summer. Fullpath is coming in hot with this summer’s best discounts! Top dealers are offering discounts between $3,250 – $7,500 on select models. Check out the chart for more information.

July 2023

July 2, 2023

Financing a car? Beware the interest rates.

Car buyers are bearing the brunt of the ever climbing interest rates in the US. Over the last few weeks, we have seen car buyers forced to finance their cars with 29%+ interest rates suggesting that purchasing a car in the current economic climate may not be the best choice for shoppers with less than perfect credit.

June 2023

June 1, 2023

Are the inventory shortages behind us?

We took a deep dive into our data to take a look at inventory supply levels and discovered that certain models are available in abundance. Most available units include the Ram 1500 with over 46,000 units, the Jeep Compass with 34,777 units, the Ford F-150 with 23,094 units, and the Chevy Silverado 1500 with 17,701 units.

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