Fullpath OEM Programs

Fullpath is proud to partner with top OEMs to bring our powerful Customer Data and Experience Platform (CDXP) to forward-thinking dealerships across the country.

Fullpath’s Stellantis certified solutions are 100% co-op (T3AC) eligible!

Fullpath helps dealers consolidate and leverage their first-party data to create smart, effective, revenue driving omni-channel marketing strategies.

Digital Advertising

Search, Social & Display
Ad Campaigns

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Ad Campaigns

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Audience Activation

Lead Nurture

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Justin Harmon, Marketing Director, Eide Chrysler

“After a few days of activating Fullpath, I immediately noticed an influx of leads and most importantly, sales. I’ve never seen a platform deliver so many results in such a short time.”

Get more out of your marketing budget.

With Fullpath’s automated digital advertising, you can instantly create hundreds of AI-powered ads that automatically optimize your budget in real time to bring in more leads.

Promote every vehicle in your inventory.

Create VIN-specific ad campaigns and get your aging inventory sold without draining your marketing budget.

Reach your entire audience at scale.

Turn your cold leads into shoppers by instantly generating hyper-personalized and timely email campaigns for every lead.


Why does my dealership need a Customer Data and Experience Platform (CDXP)?

The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.

What are the benefits of using a CDXP for my dealership?

There are several clear benefits for dealerships using a CDXP: 1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job. 2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest. 3. Customers will experience consistent messaging, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.

Which data sources can be connected to Fullpath?

Fullpath’s CDXP connects your dealership’s website, inventory, CRM, OEM offers, dealership offers, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience.

Fullpath’s website engagement solution Toyota TDDS 2.0 certified!

Convert more leads for your Toyota dealership by sending personalized engagements to your website visitors.


Andrew Walser, CEO Walser Automotive Group

“There’s a way to take all this siloed information that is coming from various sources, aggregate it, actually do something with it, and weaponize it.”

Engage your shoppers to convert more leads.

Using predictive algorithms and machine learning, Fullpath sends relevant and timely engagements to your website visitors to drive conversions.

Automatically generate monthly specials.

Stop wasting time uploading and updating your monthly Toyota specials. Optimize your dealership operations with Fullpath’s dealer offer optimization technology.

Instantly reply to visitors with a smart chatbot.

Using machine learning, Fullpath’s chatbot can reply to messages from your website visitors within 10 seconds, minimizing frustration and allowing you to provide top tier service every time.

How It Works

Step 1

Code Implementation

Insert the Fullpath code snippet in your website header and begin gathering the data needed to create hyper-personalized experiences.

Step 2

Data Gathering

Once the code has been implemented, Fullpath begins tracking and analyzing your website traffic to gather data and create clear shopper flows. 

Step 3

Timely Interactions

Fullpath uses the data to present timely, non-disruptive, intent driven engagements to your website visitors to encourage conversions.

Step 4

Performance Reports

View highly detailed reports on Fullpath’s onsite performance including onsite engagements and conversions through your dashboard.


Can Fullpath help me identify hot leads?

Yes. Dealerships can opt to receive an email notification or an SMS every time a lead converts, allowing you to take swift action. Additionally, you can opt to receive real-time text messages and/or a daily digest email with leads that visited the dealer’s website for the first time after a prior conversion. This helps highlight valuable leads who are back on site after demonstrating prior interest, and a good time to follow up with those leads. This helps dealers immediately identify in-market and “hot” leads to prioritize for follow up and get closer to the point of sale.

Can I track Fullpath’s behavior and measure its performance?

Every dealership employee with access to the Fullpath dashboard may login and view real-time data about onsite performance.

Does Fullpath integrate with Dealer.com?

Fullpath is a proud participant of Dealer.com’s Integrated Partner Program. With Fullpath’s website optimization, dealers using Dealer.com have seen significant improvement in website performance across all OEMs including increases in leads, improved conversion rates, and sales figures. Fullpath improves the user experience with easy-to-use CTAs and forms that integrate seamlessly with your existing site and provides shoppers with personalized experiences, without being disruptive to the shopper.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

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