Amazon & OTT
Fullpath combines your dealership’s data with Amazon’s deep shopper insights to deliver hyper-targeted Streaming TV, Display, and Video ads across top platforms with extreme precision and measurable ROI.
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Fullpath uses an integrated CDP to activate your first-party data within Amazon’s advertising ecosystem. This allows your dealership to use real-time shopper behavior to execute highly-targeted ads across Amazon and OTT platforms, ensuring you reach streaming audiences with relevant content.
Fullpath automates your presence across Amazon’s exclusive publishing network and 29 third-party exchanges.
Engage cord-cutters with non-skippable, full-screen ads on Prime Video, Fire TV, and Roku using OTT (streaming TV) for high-impact demand generation and OLV (online video) for clickable, cross-channel engagement.
Re-engage high-intent shoppers across devices using Amazon data combined with cross-channel retargeting to keep your inventory in front of active buyers.
Fullpath enables you to automatically serve ads featuring real-time specs and pricing from your current inventory.
Fullpath empowers your dealership to dominate the digital screen with high-quality creatives and granular data.
Target in-market buyers using exclusive Amazon shopper data with full-screen, high-quality video creatives that command attention across streaming platforms.
Drive website traffic and ensure your dealership is the first name shoppers think of when they are ready to buy.
Fullpath’s granular dashboard tracks campaign performance with detailed analytics including click-through-rates, video completion rates, view-through conversions, and more, to give you a full picture of your ROI.
Fullpath’s Customer Data Platform (CDP) enables your dealership to activate your first-party data to precisely target highly-specific audiences of car shoppers. By pairing this with Amazon’s shopper insights, you get:
Amazon ads for car dealerships allow you to target in-market auto shoppers using Amazon’s vast customer insights. By combining your dealership’s first-party data and Fullpath’s audience segments with Amazon’s shopper insights, you can run hyper-targeted Display, Video, and Streaming TV campaigns across platforms like Prime Video, Fire TV, Amazon’s display network, and more.
OTT ads help dealerships reach cord-cutters who no longer watch traditional cable TV. Your dealership can run full-screen, non-skippable video ads before, during, and after on-demand shows on Prime Video, Fire TV, Paramount, and NBC Universal, increasing brand awareness and enabling you to reach highly engaged, in-market car shoppers wherever they watch their content.
Yes! Fullpath allows dealerships to launch Display, Video, and Retargeting campaigns across Amazon’s network and 29 third-party exchange channels. This ensures your dealership stays top-of-mind for shoppers who have already engaged with your website or inventory.
Your campaigns can run across:
By leveraging Amazon’s deep shopper insights and your dealership’s first-party data through Fullpath, your ads can reach the most relevant, in-market car shoppers and drive brand awareness with relevant potential buyers. This reduces wasted ad spend, increases website traffic, and drives high-quality leads that are more likely to convert.
Fullpath provides a centralized dashboard where you can track campaign performance, analyze audience engagement, and measure ROI across all Amazon and OTT platforms with detailed, actionable reporting.
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