Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Guide: Which Digital Ads are Right for Your Car Dealership?
  • Blog Post
15 min

Guide: Which Digital Ads are Right for Your Car Dealership?

  • Zoë Edelman
  • July 25, 2024

It’s no small feat to make your car dealership stand out from the crowd. With consumers increasingly turning to online platforms for vehicle research and purchasing decisions, car dealerships must harness the power of digital advertising to remain competitive and meet potential customers where they are.

  • Digital Advertising
  • Social Media
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The Real Deal: A GM Dealer’s Perspective on Fullpath
  • Webinar
30 min

The Real Deal: A GM Dealer’s Perspective on Fullpath

  • July 16, 2024

Rebecca Kurtz, Head of Post Sales marketing at Fullpath and Sean Western, Quirk Chevy’s Director of Marketing discuss how Fullpath impacted Quirk Chevy’s marketing efforts and review the ins and outs of Fullpath’s new GM program.

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Leveraging Technology for Localized Advertising with Faruk Heplevent
  • Podcast

Leveraging Technology for Localized Advertising with Faruk Heplevent

  • July 15, 2024

Faruk Heplevent is the CEO of The Scope, which he founded in 2007. The Scope uses cutting edge Computer-Generated Imagery (CGI) technology to create images for…

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The Impact of Automotive CDPs on Activating Solutions for Car Dealerships
  • Blog Post
8 min

The Impact of Automotive CDPs on Activating Solutions for Car Dealerships

  • Zoë Edelman
  • July 14, 2024

Your CRM and DMS are powerful tools by themselves, but without a way to bring all that data together into one centralized location, your data isn’t doing as much as it could do for you. By unifying, cleaning, and managing all your first- and third-party data, a CDP gives you full access to every data point at your dealership, offering deep insights into your shoppers and inventory so you can make smarter, data-driven business decisions.

  • CDP
  • Digital Advertising
  • Website Engagement
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Branding Consistency Across the Whole Automotive Group with Samantha Morrow
  • Podcast
20 min

Branding Consistency Across the Whole Automotive Group with Samantha Morrow

  • July 1, 2024

In this episode of InsideAuto, Samantha Morrow, Marketing Director at Hello Auto Group, chats with Ilana Shabtay about the CDK outage, the major marketing changes Hello Auto has made over the past few months, understanding the demographics of each individual dealership, and leveraging AI-based marketing tools to improve results.

  • Audience Activation
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How AI-Powered Data Activation Helped Mtn. View Ford Win More Leads from Website Visitors 
  • Case Study

How AI-Powered Data Activation Helped Mtn. View Ford Win More Leads from Website Visitors 

  • June 27, 2024

Mountain View Ford in Chattanooga, Tennessee replaced their industry standard chatbot technology with Fullpath’s data-driven ChatGPT integration in March of 2024. Within just 3 months, their chatbot experience had completely transformed.

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Dealership sales jumped by 23% when using a CDXP
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How CDPs Can Help Dealers Remain Operational Through a CRM Outage
  • Whitepaper

How CDPs Can Help Dealers Remain Operational Through a CRM Outage

  • June 27, 2024

Customer Data Platforms (CDPs) offer dealerships a viable backup plan in the event of a CRM outage or data breach. Here are several practical ways a CDP can empower dealerships to keep their businesses up and running and minimize disruption even in the face of a cyberattack.

  • CDP
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Redefining Dealership Marketing: How First-Party Data Can Revolutionize Your Advertising Strategy and Budget
  • Blog Post
5 min

Redefining Dealership Marketing: How First-Party Data Can Revolutionize Your Advertising Strategy and Budget

  • Ilana Shabtay
  • June 23, 2024

Take a closer look at how activated data can help your dealership push through the noise and continue to drive business success. 

  • CDP
  • CDXP
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How CDPs Can Help Dealers Remain Operational Through a CRM Outage
  • Blog Post
6 min

How CDPs Can Help Dealers Remain Operational Through a CRM Outage

  • Ro Oranim
  • June 23, 2024

Cyberattacks are a growing threat in today’s digital world, and dealerships are not immune. Here are the ways a CDP can help dealers keep moving forward during a CRM outage.

  • CDP
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How Bill Knight Ford Activated Their Data to Drive Sales from Existing Leads with Fullpath
  • Case Study

How Bill Knight Ford Activated Their Data to Drive Sales from Existing Leads with Fullpath

  • June 23, 2024

The rise of automotive-centric Customer Data Platforms (CDP) in recent years has increased awareness of the power and importance of data unification for dealerships. Data connectivity…

  • Audience Activation
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How to Generate Leads for Car Sales
  • Blog Post
9 min

How to Generate Leads for Car Sales

  • Zoë Edelman
  • June 19, 2024

The automotive industry is constantly evolving, and right now shoppers have more options than they’ve ever had before. Shoppers are increasingly turning away from in-person showroom conversations, opting for online research to choose their next vehicle. To generate high quality leads that convert into car sales, dealers need to elevate their online presence and understand their audience’s online habits.

  • CDXP
  • Digital Advertising
  • Social Media
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Q2 2024 Live Launch: Custom Campaigns
  • Live Launch

Q2 2024 Live Launch: Custom Campaigns

  • Los Angeles, California
  • June 13, 2024

Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.

  • CDP
  • Audience Activation
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Q2 2024 Live Launch: Custom Campaigns

  • Los Angeles, California
  • June 13, 2024

Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.

The speakers

Mollie Monett

Head of Branding at Fullpath

Parker Nichol

Regional Sales Manager at Fullpath

Automotive & Dealership Software 
  • Blog Post
5 min

Automotive & Dealership Software 

  • Zoë Edelman
  • June 10, 2024

What is Automotive Software? Automotive software for dealerships and the automotive industry encompasses a wide range of applications designed to streamline operations, supporting every department in…

  • CDP
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