Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Q2 2023 Live Launch: ChatGPT
By connecting your first-party data to Fullpath ChatGPT, you provide the AI with key dealership and shopper information. Fullpath ChatGPT then leverages your dealership-specific data to…
Q2 2023 Live Launch: ChatGPT
By connecting your first-party data to Fullpath ChatGPT, you provide the AI with key dealership and shopper information. Fullpath ChatGPT then leverages your dealership-specific data to create holistic, personalized customer engagements that can help you close more sales 📈 Watch our Q2 live launch to gain an in-depth look into Fullpath’s ChatGPT integration.
CEO & Co-founder of Fullpath
Head of Branding at Fullpath
CPO & Co-founder of Fullpath
Maximizing Email Marketing for Car Dealerships with an AI-Powered Customer Data Platform
Email marketing present a unique opportunity for you to reach your customers in a direct, personalized manner that can help drive sales and improve your dealership’s bottom line – all you need is the right strategy.
White Paper: The Importance of Lifetime Value in Driving Dealership Revenues
Dealers need to shift their approach towards the SaaS LTV model and begin nurturing customer relationships with the goal of winning repeat business and driving loyalty.
The Importance of Lifetime Value in Driving Dealership Revenues
Shoppers no longer feel the same pull of previous generations to stay loyal to a particular brand. With this shift in shopper mindset, profit focused dealerships need to shift their approach towards the SaaS Lifetime Value model of thought and begin nurturing customer relationships with the goal of winning repeat business and driving loyalty.
Electrical Charging Solutions for Electric Vehicles With Rich McNulty
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Rich McNulty, the CEO of Blue Whale EV, to talk about electrical charging solutions for electric vehicles. Rich shares tips for efficiently charging electric cars, the benefits of charging with solar energy, and the future of the EV industry.
The Tale of Two Shoppers: The Importance of Data-Rich Customer Profiles in Closing Sales
Data-rich customer profiles play a critical part in building customer relationships and driving customer loyalty at your dealership. We discuss how gathering, unifying, and normalizing your dealership’s first-party data can help you gain deep insight into your customers and share practical advice on how to utilize these insights.
Cultural-Based Marketing and How To Leverage AI To Support Dealerships
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Adam Dennis, Founder and Principal of SurgeMetrix, about the dynamics of cultural-based marketing. They also discuss the benefits of building mobile-responsive websites and leveraging AI to create audience-specific organic content.
3 Ways a CDXP Can Streamline Your Dealership’s Digital Advertising
Take a closer look at some of the ways a CDXP can help you streamline your digital advertising efforts and take your dealership’s campaigns to a whole new level.
Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa
As digital marketing continues to evolve, dealerships are struggling to establish an engaging brand. Consequently, loyalty has decreased. How can you create a unique brand that stands out from competitors?
Eric Barbosa, the Vice President of Variable Operations at Cavender Automotive Group, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about brand loyalty in the automotive space. They also discuss Cavender’s electric vehicle strategy, the operational differences between small and large dealerships, and the benefits of pre-ordering EVs.
How Your Dealership Can Join the ChatGPT Revolution and Sell More Cars
Learn how you can harness ChatGPT to increase dealership efficiency, improve your customer experiences, and drive dealership revenues.
Why Automotive Dealerships Should Adopt AI With Josselyn Boudett
The automotive industry is overlooking 30% of phone calls, and the average consumer wait time is five minutes. AI can improve service delivery and drive sales by automating repetitive tasks and streamlining workflows. By implementing AI in your dealership, you can provide personalized service that resolves customer concerns instantly.
Josselyn Boudett, the Founder and CEO of STELLA Automotive AI, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about AI’s adoption in the automotive space. They also discuss the benefits of ChatGPT and how STELLA Automotive AI supports dealerships.
The Dealer’s Guide to Choosing a Customer Data Platform (CDP)
If you’re a progressive car dealer dealing with disconnected data, you know firsthand the challenges that come with trying to effectively manage and leverage customer data. Don’t let disconnected data hold you back. Gain a clear understanding of which CDP or CDXP solution is right for you, and start realizing the benefits of unifying your data and automating your marketing.