Automotive Resources

Russ Darrow Honda partnered with Fullpath to power a precision outreach engine using their first-party data to create pers...

Meet the Omni AI agent, your ultimate dealership wingman. Now powered by deep thinking, Omni uses human-like reasoning and...

Digital advertising for dealerships used to require constant manual intervention. Someone had to write ad copy for every c...

Recent data from dealership AI chat implementations shows conversion rates reaching 45.6% when conversations reach a specific engagement threshold. More surprisingly, nearly 35% of these hig...

The CDP transforms this fragmentation into operational intelligence by connecting every data source into unified customer...

If a Customer Data Platform (CDP) is so critical, why do dealers need to invest in both a CDP and a website? Can’t t...

This industry report analyzed consumer behavior and engagements with AI-powered chatbots to identify the exact moment a br...

After partnering with Fullpath, Woodhouse Buick GMC of Omaha’s engagement metrics consistently shattered industry standards, resulting in a staggering 35.7% ROI.

Your dealership runs on 12-15 different software systems. Each one does something essential: your DMS tracks sales and ser...

If you’re responsible for dealership technology infrastructure, you’ve likely heard the term “Model Context Pr...

Here's the uncomfortable reality: none of that data actually matters for your dealership operation. Not because the data i...