Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Data Unveiled: Peeling Back the Data Layers
  • Webinar
32 min

Data Unveiled: Peeling Back the Data Layers

  • November 28, 2023

Join Fullpath Product Manager Avigdor Rosensweig as he unveils the intricacies of the Fullpath data layer and breaks down how cleaned and organized data is the foundation of our cdxp.

  • Artificial Intelligence
  • CDXP
  • Customer Experience
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The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams
  • Podcast
18 min

The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams

  • November 15, 2023

Nick Williams is the Digital Marketing Director at Banister Nissan of Chesapeake. He has been in the automotive industry for years, specializing in social media management…

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How John Elway Chevrolet Skyrocketed Their VDP Views on At-Risk VINs with Fullpath
  • Case Study

How John Elway Chevrolet Skyrocketed Their VDP Views on At-Risk VINs with Fullpath

  • November 14, 2023

John Elway Chevrolet leveraged Fullpath VINs-Acceleration to move challenging inventory off their lot quickly without cutting into their profit margins.

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The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis
  • Podcast

The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis

  • November 7, 2023

Collin Davis shares with Ilana Shabtay how dealerships can begin to successfully create a content strategy and the importance of connected data in building and maintaining a content strategy. 

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Top 3 Themes of Digital Dealer: A Fullpath Recap
  • Webinar
33 min

Top 3 Themes of Digital Dealer: A Fullpath Recap

  • October 29, 2023

Join Fullpath Regional Sales Manager Sean Hopper as he reveals the top three themes of Digital Dealer 2023. Sean’s perspective will help you gain a clear understanding of the important topics circulating the auto tech industry, and how they relate to your marketing & sales strategies.

  • Automotive
  • Artificial Intelligence
  • CDXP
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Your Step-by-Step Guide to Selecting and Integrating AI Solutions into Existing Dealership Systems
  • Blog Post
13 min

Your Step-by-Step Guide to Selecting and Integrating AI Solutions into Existing Dealership Systems

  • Ro Oranim
  • October 26, 2023

Get the practical steps you need in order to seamlessly integrate AI into your operations so you can stay at the forefront of the evolving automotive market.

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Dealership sales jumped by 23% when using a CDXP
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10 Problems Causing Money Leakage in Your Dealership Marketing and How to Fix Them
  • Blog Post
4 min

10 Problems Causing Money Leakage in Your Dealership Marketing and How to Fix Them

  • Ro Oranim
  • October 25, 2023

By implementing these solutions at your dealership, you can ensure that every advertising dollar is a wise investment, ultimately driving potential customers into your showroom and keeping your revenue flowing.

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The Role of CDPs and AI in Driving Dealership Success in the Digital Age
  • Blog Post
15 min

The Role of CDPs and AI in Driving Dealership Success in the Digital Age

  • Ro Oranim
  • October 24, 2023

CDPs and AI are fundamental tools that are shaping the future of automotive retail, propelling car dealerships into the digital age.

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The Dealer’s Guide to Stop Money Leakage in Your Digital Marketing
  • Whitepaper

The Dealer’s Guide to Stop Money Leakage in Your Digital Marketing

  • October 23, 2023

Explore the top 10 problems dealers face that cause money leakage in their marketing and the solutions you can implement to plug those holes and ensure every marketing dollar is well spent.

  • CDXP
  • Digital Advertising
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Debunking 7 Myths About AI in the Car Dealership Industry
  • Blog Post
12 min

Debunking 7 Myths About AI in the Car Dealership Industry

  • Ro Oranim
  • October 22, 2023

In order to ensure your dealership can thrive in the current market, it is vital to separate fact from fiction and gain a deeper understanding of AI’s capabilities and the role it plays in driving success. 

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 5 Things AI Can Do That Your Dealership Salespeople Can’t
  • Blog Post
5 min

 5 Things AI Can Do That Your Dealership Salespeople Can’t

  • Ro Oranim
  • October 17, 2023

While salespeople will always remain a critical part of your business, there are functions where AI shines that can bolster and enhance your dealership processes.

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6 Ways AI & Customer Data Platforms Can Make Your Dealership’s Digital Marketing More Effective 
  • Blog Post
6 min

6 Ways AI & Customer Data Platforms Can Make Your Dealership’s Digital Marketing More Effective 

  • Ilana Shabtay
  • October 11, 2023

Today’s AI-powered marketing technologies offer automation capabilities to help retailers optimize their marketing in real-time. Here’s how:

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Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline 
  • Podcast
23 min

Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline 

  • October 8, 2023

Tom Kline shares with Ilana Shabtay about the specific behaviors that are being marked as deceptive and the practical steps modern dealers should be taking to stay out of legal trouble – from insurance policies to best practices around data protection and beyond. 

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