Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

How Boch Toyota Turbocharged Their Holiday Season Sales with Fullpath
  • Case Study

How Boch Toyota Turbocharged Their Holiday Season Sales with Fullpath

  • September 20, 2023

When comparing Q4 2021 sales to their Q4 sales in 2022, Boch Toyota experienced a 12% overall increase year over year with Fullpath.

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Automotive & Car Dealership Lead Generation
  • Blog Post
7 min

Automotive & Car Dealership Lead Generation

  • Ro Oranim
  • September 19, 2023

Dive into the different ways your dealership can implement an automotive lead generation strategy, and the technologies that are available to help you take your strategy to the next level. 

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How to Use Audience Suppression to Improve Your Dealership’s Marketing ROI
  • Blog Post
9 min

How to Use Audience Suppression to Improve Your Dealership’s Marketing ROI

  • Ro Oranim
  • September 18, 2023

Audience suppression is an often overlooked but critical tool when it comes to improving your dealership’s marketing ROI. Learn how you can use it to stay ahead of the competition.

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How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel 
  • Podcast
20 min

How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel 

  • September 18, 2023

Josh Detzel is the marketing director at C Harper Automotive Group. He’s also a Google partner and a CXO member. He has years of automotive experience…

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Activate Your Equity Data to Unlock Potential Revenues
  • Webinar
12 min

Activate Your Equity Data to Unlock Potential Revenues

  • August 31, 2023

Join Senior Product Manager Elik Rozenboim to learn how your dealership can use Fullpath to leverage your equity data and engage high-potential customers with hyper relevant, personalized equity based offers.

  • CDXP
  • Digital Advertising
  • Audience Activation
Watch the Video
Valuable Dealership Audiences You Should Be Building with Your CDP
  • Blog Post
9 min

Valuable Dealership Audiences You Should Be Building with Your CDP

  • Ro Oranim
  • August 27, 2023

Take a closer look at some of the sales-driving lists and audiences you could be building with your dealership’s CDP.

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Dealership sales jumped by 23% when using a CDXP
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Combating High Interest Rates in the Automotive Industry with Anthony  Cameron
  • Podcast
21 min

Combating High Interest Rates in the Automotive Industry with Anthony  Cameron

  • August 22, 2023

Anthony Cameron is the Operations Director for the Diehl Automotive Group located in Western Pennsylvania into Eastern Central Ohio. Here’s a glimpse of what you’ll learn:…

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  • Live Launch

Q3 2023 Live Launch: Shopper Analysis and Equity

  • New York, New York
  • August 16, 2023

Watch the Fullpath team release two major new features: Shopper Analysis, a powerful list builder designed to help you find hot opportunities for sales in just…

  • CDXP
  • Fullpath Updates
Watch the Video

Q3 2023 Live Launch: Shopper Analysis and Equity

  • New York, New York
  • August 16, 2023

Watch the Fullpath team release two major new features: Shopper Analysis, a powerful list builder designed to help you find hot opportunities for sales in just a few clicks, and Fullpath Equity, our new equity engine that harnesses your dealership’s equity data to automatically engage equity positive shoppers with targeted, hyper-relevant, equity-based offers.

The speakers

Ilana Shabtay

VP of Marketing at Fullpath

Mike Colacchio

CRO at Fullpath

Leveraging Your Dealership’s Equity Data to Crush Your Sales Goals
  • Blog Post
5 min

Leveraging Your Dealership’s Equity Data to Crush Your Sales Goals

  • Ro Oranim
  • August 15, 2023

When you combine your equity data with the power of a CDXP, you unlock massive potential for new revenues at your dealership.

  • CDXP
  • Digital Advertising
  • Audience Activation
  • Website Engagement
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How to Use AI to Enhance Your Dealership’s Digital Marketing
  • Blog Post
12 min

How to Use AI to Enhance Your Dealership’s Digital Marketing

  • Ro Oranim
  • August 13, 2023

As the automotive industry continues to evolve and adopt powerful new technologies, embracing AI can give you an important edge in an every increasingly competitive market.

  • Artificial Intelligence
  • Customer Experience
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How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen 
  • Podcast
18 min

How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen 

  • August 3, 2023

Jan Hansen is the SVP Growth, B2B & Country Lead USA at FINN – a company that offers all-inclusive monthly car-subscriptions. Jan was among the first employees hired at…

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How Ardmore Toyota Created Valuable Extended Customer Journeys with Fullpath’s CDXP 
  • Case Study

How Ardmore Toyota Created Valuable Extended Customer Journeys with Fullpath’s CDXP 

  • July 25, 2023

By Fullpath to create seamless omnichannel shopping experiences for their customers, Ardmore Toyota automatically orchestrated meaningful, data-driven engagements that drove sales.

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The Importance of Using Data Provided by Tech Vendors to Improve Dealership Operations with Don Erwin
  • Podcast
22 min

The Importance of Using Data Provided by Tech Vendors to Improve Dealership Operations with Don Erwin

  • July 24, 2023

Don Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He…

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