Automotive Resources

Access our automotive resources library for best practices and transform your digital marketing strategy

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How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI
  • Case Study

How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI

  • May 12, 2026

Russ Darrow Honda partnered with Fullpath to power a precision outreach engine using their first-party data to create pers...

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2026 Automotive CRM Buyers Guide
  • Whitepaper

2026 Automotive CRM Buyers Guide

  • May 24, 2026

Buying an automotive CRM in 2026 requires a fundamentally different approach than it did even two years ago. This guide di...

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Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months
  • Article

Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months

  • May 21, 2026

This inverse relationship highlights a new era of ad spend efficiency, as dealerships increasingly lean on AI-powered auto...

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The Dealership Marketing Playbook for 2026
  • Whitepaper

The Dealership Marketing Playbook for 2026

  • May 19, 2026

The shifts in dealership marketing between 2025 and 2026 have been more transformative than the previous five years combin...

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Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
  • Article

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network

  • April 23, 2026

Upon close, the combination will bring together the industry's most trusted dealer technology partner and one of automotiv...

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What is an Agentic CRM? Understanding the Future of Dealership Customer Management
  • Blog Post
12 min

What is an Agentic CRM? Understanding the Future of Dealership Customer Management

  • January 25, 2026

Agentic CRM represents the next evolution—autonomous systems powered by specialized AI agents that don't just store data,...

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Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle
  • Report

Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle

  • April 15, 2026

This industry report analyzed consumer behavior and engagements with AI-powered chatbots to identify the exact moment a br...

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The Dealer’s Guide to Choosing a CDP in the Age of AI
  • Whitepaper

The Dealer’s Guide to Choosing a CDP in the Age of AI

  • October 29, 2025

Choosing the right Customer Data Platform is one of the most important decisions your dealership can make as you move into...

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Recent Resources

How CDPs and APIs are Transforming the Way Dealers Market to Audiences 
  • Blog Post
7 min

How CDPs and APIs are Transforming the Way Dealers Market to Audiences 

  • March 10, 2024

Audience APIs allow you to stream your dynamic audiences from your CDP directly into the marketing platforms you use at yo...

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Q1 2024 Live Launch: CDP Audience APIs
  • Live Launch

Q1 2024 Live Launch: CDP Audience APIs

  • Philadelphia, Pennsylvania
  • March 6, 2024

Get a behind the scenes look at Fullpath's real-time API links, designed to stream your custom audiences directly from the...

Watch the Video

Q1 2024 Live Launch: CDP Audience APIs

  • Philadelphia, Pennsylvania
  • March 6, 2024
The speakers

Maria Ploof

Lead Customer Success Manager at Fullpath

Dustin Marazzito

Director of Sales at Fullpath

Why Individualized Attention for Every Vehicle is Critical for Dealership Success with Jacci Grillo Noto
  • Podcast

Why Individualized Attention for Every Vehicle is Critical for Dealership Success with Jacci Grillo Noto

  • March 6, 2024

Learn about about the challenges dealers are facing in their inventory management, and why customization and maximizing RO...

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Revolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron Saghiv
  • Podcast

Revolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron Saghiv

  • March 3, 2024

Delve into the transformative effects of AI and data analysis on automotive retail with Dan Banister, owner of Banister Automotive, and Yaron Saghiv, CMO of UVeye.

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Understanding the Key Differences Between Automotive CDP and CDXP 
  • Blog Post
11 min

Understanding the Key Differences Between Automotive CDP and CDXP 

  • February 29, 2024

Learn about the differences between CDPs and CDXPs and get a clear understanding of the different roles they play in helpi...

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Refining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April Simmons
  • Podcast

Refining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April Simmons

  • February 29, 2024

April Simmons is the Corporate Internet and Marketing Director at Horne Automotive, a dealership brand with 14 automotive...

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Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo
  • Podcast

Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo

  • February 29, 2024

Colin Carrasquillo is the Digital Marketing Manager of the Nielsen Automotive Group. With over a decade of industry experi...

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The Importance of Going Back to Basics in Dealership Marketing with Dustin Schuler
  • Podcast

The Importance of Going Back to Basics in Dealership Marketing with Dustin Schuler

  • February 29, 2024

Dustin Schuler is the Marketing Manager at Bud Clary Auto Group, a company specializing in automotive sales and services. With over 5 years of experience, Dustin...

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Use it or Lose it: The Vital Role of Activated Data in Closing Sales
  • Blog Post
6 min

Use it or Lose it: The Vital Role of Activated Data in Closing Sales

  • February 28, 2024

We are living in an age where data is the determining factor on whether or not your dealership will succeed or fail. What...

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[NADA 2024] Challenges and Opportunities in the Auto Marketing Space with Ashley Cavazos
  • Podcast

[NADA 2024] Challenges and Opportunities in the Auto Marketing Space with Ashley Cavazos

  • February 25, 2024

Ashley Cavazos is the Marketing Director at DeMontrond Auto Group, a family of dealerships serving the Houston community....

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[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena
  • Podcast

[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena

  • February 25, 2024

Melissa Cartagena is the Senior Director of Digital Advertising at AutoNation, an American automotive retailer providing c...

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