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Automotive Resources
Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Coming Soon: Our Q3 2024 Live Launch
We are gearing up for our next live launch! Sign up to receive the latest updates on the groundbreaking tech we will be releasing next!
![Q2 2024 Live Launch: Custom Campaigns](https://www.fullpath.com/wp-content/uploads/2024/06/Screenshot-2024-06-16-at-16.53.png)
Q2 2024 Live Launch: Custom Campaigns
Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.
![](https://www.fullpath.com/wp-content/uploads/2024/06/Screenshot-2024-06-16-at-16.53.png)
Q2 2024 Live Launch: Custom Campaigns
Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.
![](https://www.fullpath.com/wp-content/uploads/2023/06/unnamed-file.png)
Mollie Monett
Head of Branding at Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/04/parker.png)
Parker Nichol
Regional Sales Manager at Fullpath
![Q1 2024 Live Launch: CDP Audience APIs](https://www.fullpath.com/wp-content/uploads/2024/03/Screenshot-2024-03-06-at-11.23-2.png)
Q1 2024 Live Launch: CDP Audience APIs
Get a behind the scenes look at Fullpath’s real-time API links, designed to stream your custom audiences directly from the CDP to every marketing channel in play at your dealership.
![](https://www.fullpath.com/wp-content/uploads/2024/03/Screenshot-2024-03-06-at-11.23-1.png)
Q1 2024 Live Launch: CDP Audience APIs
![](https://www.fullpath.com/wp-content/uploads/2024/03/Mask-group-2.png)
Maria Ploof
Lead Customer Success Manager at Fullpath
![](https://www.fullpath.com/wp-content/uploads/2024/03/Mask-group-1-1.png)
Dustin Marazzito
Director of Sales at Fullpath
![Q3 2023 Live Launch: Shopper Analysis and Equity](https://www.fullpath.com/wp-content/uploads/2023/08/Screenshot-2023-08-16-at-10.07-2-1.png)
Q3 2023 Live Launch: Shopper Analysis and Equity
Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.
![](https://www.fullpath.com/wp-content/uploads/2023/08/Screenshot-2023-08-16-at-10.07-1.png)
Q3 2023 Live Launch: Shopper Analysis and Equity
Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.
![](https://www.fullpath.com/wp-content/uploads/2023/07/Ilana.png)
Ilana Shabtay
VP of Marketing at Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/07/Mike.png)
Mike Colacchio
CRO at Fullpath
![Q2 2023 Live Launch: ChatGPT](https://www.fullpath.com/wp-content/uploads/2023/06/Screenshot-2023-06-07-at-1.25-1.png)
Q2 2023 Live Launch: ChatGPT
Fullpath’s ChatGPT integration leverages dealership’s data to create holistic, personalized customer engagements that can help you close more sales. Watch now to see it in action.
![](https://www.fullpath.com/wp-content/uploads/2023/06/Group-5915.png)
Q2 2023 Live Launch: ChatGPT
Fullpath’s ChatGPT integration leverages dealership’s data to create holistic, personalized customer engagements that can help you close more sales. Watch now to see it in action.
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-5443-1.png)
Aharon Horwitz
CEO & Co-founder of Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-4345.png)
Mollie Monett
Head of Branding at Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-5444.png)
Eliav Moshe
CPO & Co-founder of Fullpath
![Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)](https://www.fullpath.com/wp-content/uploads/2023/03/Mask-group-6.png)
Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
AutoLeadStar rebrands to Fullpath! Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.
![](https://www.fullpath.com/wp-content/uploads/2023/03/Mask-group-6.png)
Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-5443-1.png)
Aharon Horwitz
CEO & Co-founder of Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-5385.png)
Ilana Shabtay
VP of Marketing at Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-5444.png)
Eliav Moshe
CPO & Co-founder of Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-4345.png)
Mollie Monett
Head of Branding at Fullpath
![Q4 2022 Live Launch: Service, powered by CDXP](https://www.fullpath.com/wp-content/uploads/2023/03/Mask-group-7.png)
Q4 2022 Live Launch: Service, powered by CDXP
Learn how Fullpath service campaigns will transform your service lane into a revenue-generating digital hub and cut down on legwork.
![](https://www.fullpath.com/wp-content/uploads/2023/03/Mask-group-7.png)
Q4 2022 Live Launch: Service, powered by CDXP
Learn how Fullpath service campaigns will transform your service lane into a revenue-generating digital hub and cut down on legwork.
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-4345.png)
Mollie Monett
Head of Branding at Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/1654633975612-1.png)
Ido Elad
Director of Product Management at Fullpath
![Q3 2022 Live Launch: Data Lake](https://www.fullpath.com/wp-content/uploads/2022/08/Screenshot-2023-03-23-at-8.56.png)
Q3 2022 Live Launch: Data Lake
Data Lake collects, cleans, and organizes your data so you can get powerful, data-driven insights to fuel your business. Watch now to learn more.
![](https://www.fullpath.com/wp-content/uploads/2022/08/Screenshot-2023-03-23-at-8.56.png)
Q3 2022 Live Launch: Data Lake
Data Lake collects, cleans, and organizes your data so you can get powerful, data-driven insights to fuel your business. Watch now to learn more.
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-5443-2.png)
Aharon Horwitz
CEO & Co-founder of Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-5444.png)
Eliav Moshe
CPO & Co-founder of Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-4345.png)
Mollie Monett
Head of Branding at Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/Mike-Colacchio20-02-150272-1.png)
Mike Colacchio
CRO at Fullpath
![Q2 2022 Live Launch: CDXP](https://www.fullpath.com/wp-content/uploads/2023/03/Mask-group-9.png)
Q2 2022 Live Launch: CDXP
Meet automotive’s first Customer Data and Experience Platform (CDXP). Watch to see what unifying every data source at your dealership looks like in just 30 minutes.
![](https://www.fullpath.com/wp-content/uploads/2023/03/Mask-group-9.png)
Q2 2022 Live Launch: CDXP
Meet automotive’s first Customer Data and Experience Platform (CDXP). Watch to see what unifying every data source at your dealership looks like in just 30 minutes.
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-5443-2.png)
Aharon Horwitz
CEO & Co-founder of Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/1654633975612-1.png)
Ido Elad
Director of Product at Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/Mike-Colacchio20-02-150272-1.png)
Mike Colacchio
CRO at Fullpath
![](https://www.fullpath.com/wp-content/uploads/2023/03/Group-4345.png)
Mollie Monett
Head of Branding at Fullpath