Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Coming Soon: Our Q4 2023 Live Launch

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    Q3 2023 Live Launch: Shopper Analysis and Equity
    • Live Launch

    Q3 2023 Live Launch: Shopper Analysis and Equity

    • New York, New York
    • August 16, 2023

    Watch the Fullpath team release two major new features: Shopper Analysis, a powerful list builder designed to help you find hot opportunities for sales in just…

    • CDXP
    • Fullpath Updates
    Watch the Video

    Q3 2023 Live Launch: Shopper Analysis and Equity

    • New York, New York
    • August 16, 2023

    Watch the Fullpath team release two major new features: Shopper Analysis, a powerful list builder designed to help you find hot opportunities for sales in just a few clicks, and Fullpath Equity, our new equity engine that harnesses your dealership’s equity data to automatically engage equity positive shoppers with targeted, hyper-relevant, equity-based offers.

    The speakers

    Ilana Shabtay

    VP of Marketing at Fullpath

    Mike Colacchio

    CRO at Fullpath

    Q2 2023 Live Launch: ChatGPT
    • Live Launch

    Q2 2023 Live Launch: ChatGPT

    • Austin, Texas
    • June 7, 2023

    By connecting your first-party data to Fullpath ChatGPT, you provide the AI with key dealership and shopper information. Fullpath ChatGPT then leverages your dealership-specific data to…

    Watch the Video

    Q2 2023 Live Launch: ChatGPT

    • Austin, Texas
    • June 7, 2023

    By connecting your first-party data to Fullpath ChatGPT, you provide the AI with key dealership and shopper information. Fullpath ChatGPT then leverages your dealership-specific data to create holistic, personalized customer engagements that can help you close more sales ? Watch our Q2 live launch to gain an in-depth look into Fullpath’s ChatGPT integration.

    The speakers

    Aharon Horwitz

    CEO & Co-founder of Fullpath

    Mollie Monett

    Head of Branding at Fullpath

    Eliav Moshe

    CPO & Co-founder of Fullpath

    Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
    • Live Launch

    Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

    • Tel Aviv, Israel
    • March 1, 2023

    Join us as we make history during our Live Launch Q1 2023 official rebrand reveal. AutoLeadStar is now Fullpath. Fullpath has a singular focus: to provide…

    Watch the Video

    Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

    • Tel Aviv, Israel
    • March 1, 2023
    Join us as we make history during our Live Launch Q1 2023 official rebrand reveal. AutoLeadStar is now Fullpath. Fullpath has a singular focus: to provide dealers with the cutting-edge technology they need to create exceptional customer experiences that drive loyalty and build customers for life. Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.
    The speakers

    Aharon Horwitz

    CEO & Co-founder of Fullpath

    Ilana Shabtay

    VP of Marketing at Fullpath

    Eliav Moshe

    CPO & Co-founder of Fullpath

    Mollie Monett

    Head of Branding at Fullpath

    Q4 2022 Live Launch: Service, powered by CDXP
    • Live Launch

    Q4 2022 Live Launch: Service, powered by CDXP

    • Atlanta, Georgia
    • November 30, 2022

    Watch the Fullpath (formerly AutoLeadstar) Q4 Live Launch featuring Service Campaigns powered by the Fullpath Customer Data and Experience Platform (CDXP). Learn how Fullpath service campaigns…

    Watch the Video

    Q4 2022 Live Launch: Service, powered by CDXP

    • Atlanta, Georgia
    • November 30, 2022

    Watch the Fullpath (formerly AutoLeadstar) Q4 Live Launch featuring Service Campaigns powered by the Fullpath Customer Data and Experience Platform (CDXP). Learn how Fullpath service campaigns will transform your service department into a revenue-generating digital hub and eliminate the extra legwork it takes for you to extend your customer journeys. Grab a 360-degree view of the Fullpath shopper.

    The speakers

    Mollie Monett

    Head of Branding at Fullpath

    Ido Elad

    Director of Product Management at Fullpath

    Q3 2022 Live Launch: Data Lake
    • Live Launch

    Q3 2022 Live Launch: Data Lake

    • Cleveland, Ohio
    • August 18, 2022

    Catch Fullpath (formerly AutoLeadStar)’s Q3 Live Launch featuring Data Lake – Automotive’s first data analysis tool designed to bring dealers a simpler way to build out…

    Watch the Video

    Q3 2022 Live Launch: Data Lake

    • Cleveland, Ohio
    • August 18, 2022

    Catch Fullpath (formerly AutoLeadStar)’s Q3 Live Launch featuring Data Lake – Automotive’s first data analysis tool designed to bring dealers a simpler way to build out their data strategy at a low-cost price. Data Lake collects, cleans, and organizes your data to make it customizable and exportable, giving you the most powerful insights and fuel for your business. Build your dealership’s data strategy today with Data Lake by Fullpath.

    The speakers

    Aharon Horwitz

    CEO & Co-founder of Fullpath

    Eliav Moshe

    CPO & Co-founder of Fullpath

    Mollie Monett

    Head of Branding at Fullpath

    Mike Colacchio

    CRO at Fullpath

    Q2 2022 Live Launch: CDXP
    • Live Launch

    Q2 2022 Live Launch: CDXP

    • Miami, Florida
    • June 1, 2022

    Get an exclusive reveal of automotive’s first Customer Data and Experience Platform (CDXP). Stick around to learn from Fullpath (formerly AutoLeadStar)’s leading engineers, hear from key…

    Watch the Video

    Q2 2022 Live Launch: CDXP

    • Miami, Florida
    • June 1, 2022

    Get an exclusive reveal of automotive’s first Customer Data and Experience Platform (CDXP). Stick around to learn from Fullpath (formerly AutoLeadStar)’s leading engineers, hear from key clients, watch an exclusive demo, and so much more. Here’s what connecting every single part of your dealership ecosystem looks like in just 30 meaningful minutes. Gain a better understanding of all things CDXP.

    The speakers

    Aharon Horwitz

    CEO & Co-founder of Fullpath

    Ido Elad

    Director of Product at Fullpath

    Mike Colacchio

    CRO at Fullpath

    Mollie Monett

    Head of Branding at Fullpath

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