How Arapahoe Kia Used Fullpath’s CDP and Omni Agent to Uncover a Critical Sale 

A dealership’s CRM can tell a sales rep which leads have an open deal. What it can’t do is tell the rep which shoppers are back on the market, visiting the dealership’s website, cross-shopping at the dealership’s sister store, or inform the rep which shoppers look like a lead in early stages, but in reality are closer to making a purchase than anyone in the showroom.

That is where Fullpath’s Customer Data Platform comes in. The CDP integrates dealership data from across the CRM, DMS, website, marketing and more. Using identity resolution, the CDP merges duplicate shopper entities to create clean, singular profiles for every lead so the dealership can see the full story instead of a fragment. Recognizing the critical part a CDP could play in improving their customer experience, Arapahoe Kia partnered with Fullpath to create real-time shopper profiles they could count on.

Putting Names to the Data

In the first half of 2026, Fullpath’s CDP helped Arapahoe Kia identify 4,372 shoppers across the store’s digital and CRM touchpoints. The CDP successfully deanonymized 4,172 of them, resolving their website and marketing activity with known shoppers within the dealership’s CRM for a resolution rate of over 95%. By deanonymizing profiles, Fullpath’s CDP ensures nearly every shopper interacting with the dealership comes with a name and a history attached, giving sales reps and marketing teams real data they could utilize in their next engagement.

Included in the Fullpath CDP is a powerful Audience Builder that enables dealerships to create hyper-segmented lists and audiences using highly granular filters to surface opportunities. Once shoppers have been deanonymized, the dealership can use the Audience Builder to create hit lists based on specific information, like shoppers who are back on the website two years post-purchase, customers visiting the service department who have positive equity, or shoppers approaching the end of their lease term.

Leveraging these data-driven lists, Arapahoe Kia successfully grew their customer loyalty with returning-customer sales making up over 15% of their sales in those six months, up 12% from the previous period. The dealership also saw a lift in their service reactivation rate, bringing in over 190 service customers who had previously dropped off, turning targeted lists into measurable loyalty across dealership departments.

Data Infrastructure with AI Baked In

Fullpath’s Customer Data Platform comes fully outfitted with a powerful AI agent designed to serve as the dealership’s wingman for every task. The Omni Agent is directly and securely hooked into the dealership’s data through the CDP, making it capable of drawing on everything the CDP knows about a dealership’s shoppers. This includes real-time website behavior, service history, past purchases, in-market signals, and more. All the dealer has to do is prompt Omni with a question or query, and the agent dives into the data, surfacing relevant information and creating a suggested playbook on what to do with that data next.

“On the last day of May [2026], we used Omni for the first time and entered: ‘I need to sell 5 cars today. Who should I call that will most likely come in?,’” shared Courtney Goodgain, General Manager at Arapahoe Kia. 

Drawing from the dealership’s unified, clean data, Omni built a list of leads and customers who, based on their shopper activity, equity status, and history with the dealership, could be considered a solid candidate to make a same day purchase.  

“Omni provided five names, and we contacted all five. One customer, who our salesperson believed had already purchased a vehicle, returned our call. After several hours of negotiation, we completed the sale that same day,” shared Goodgain.  

Using Fullpath’s CDP and integrated Omni Agent, the dealership worked a list built from real data, including a name that didn’t look promising on paper. “Omni helped us uncover an opportunity we might otherwise have missed. That experience is exactly why I value our partnership with Fullpath,” said Goodgain.