Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
In Response to Industry Challenge, AutoLeadStar Introduces New Inventory Ad Management Feature
MIAMI, FL– August 25, 2020 – AutoLeadStar, a complete marketing automation platform designed for dealers, announced today the launch of its inventory boosting feature as a part of its…
How Does a Dealership Preserve Marketing Data—If at All—When Going Through a Buy/Sell?
During a buy/sell, a dealership goes through many changes. Mike Renaud, the Vice President of Leader in Cars Auto Group, knows that while every aspect of a dealership is affected during a buy/sell, the marketing department plays a key role in helping the dealership through the transition.
Chase Fraser talks about his journey to Fraser McCombs Capital
Want to know what it takes to bring your company to 1Mil? What about 25Mil? Chase Fraser from Fraser Mccombs talks about his entrepreneurial journey and gives advice on how to succeed. Tune in to hear best practices and predictions for what will keep automotive strong in the next few years.
Derek West Discusses Data-Driven Marketing at Autobahn Auto Group
Derek West has 19 years of experience working for Autobahn Automotive Group. Starting with selling cars and side-gigging marketing in the early 2000s, Derek has seen it all when it comes to automotive marketing evolution. Tune in to hear more about his journey.
Derek and Brooke Deboer from FastLife TV Talk About Raising a Racing Family
Derek and Brooke are quite the power couple. Owning a dealership group, race-winning on weekends, directing their own Amazon Prime TV show, and launching a life coaching business… all while raising 3 children together! Tune in to learn more about the Deboers.
Hoosh Karimabadi, MileOne Marketing Director Talks Data
This episode features Senior Director of Marketing and Business Intelligence at MileOne, Hoosh Karimabadi. Hoosh oversees the marketing strategy for the 80 store group and shares his experience building media mix models he’s developed to help him track metrics.
Seasonality Report: Uncovering Trends, Peaks and Dips in the Automotive Industry
Based on 2018 trends* Automotive Marketing Trends We all tend to theorize about seasonality in the auto industry – which months are the worst for sales?…
13 Digital Marketing Terms Every Internet Manager Should Know
This post reviews the basics of digital marketing that every manager at the car dealership should get familiar with.
[Guide] Google Analytics for Car Dealerships
[Updated March 2023] Is your dealership tracking analytics and URLs? Because if you’re not, you’re missing out on some pretty valuable information. Google Analytics 101 for…
A Conversation with Arnold Tijerina, Automotive Storyteller
Arnold Tijerina has over 16 years experience in the auto industry, 7 of which were in retail before transitioning to positions which allowed him to share…
3 Ways Artificial Intelligence Can Personalize Your Dealership Website
Personalization: it’s pretty much the holy grail of modern shopping. Customers spend more when they get it. Businesses that excel at it can see a 6-10%…
Roundup: Capturing Automotive Sales Leads and Nurturing at All Stages of the Sales Funnel
Around here, we love to write about capturing and nurturing all your leads because we think it’s super-important: your lead generation efforts will pay off so much…
7 ways AI will help your dealership sell more cars
AI solutions, as they develop, will create new possibilities for building revenue through a dramatically improved customer experience.