Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
AutoNation’s Senior Director of Digital E-Commerce Talks Strategy
Brian Free and his team at AutoNation have been leveraging a ton of different marketing strategies to drive traffic to their 400+ websites. For instance, they use social media and Google to ensure their reputation is intact so they can keep attracting and closing online sales. Since they monitor their brand so closely, they noticed an increased conversion rate during the COVID-19 pandemic period as more customers choose to buy cars online.
It’s All in the Numbers – How to Track Platform Performance
Dive into Fullpath’s (formerly AutoLeadStar) platform performance page that brings in all your metrics so you can track full-funnel performance seamlessly.
Understanding Inventory Management for Your Paid Advertising Strategy
Connect with our product experts on best practices and get behind the scenes of our algorithms and machine learning technology.
Marketing Automation, Ironman, and Everything in Between with Justin Harmon From Eide CDJR
For Justin Harmon, effective digital retailing can compare to preparing for a triathlon. You have to prepare well in advance and know what your goal is. You also need to evaluate and measure your performance to become better and achieve greater success.
How Google Can Boost the Business of Your Dealership with Lissette Gole
Lissette Gole, the Head of Automotive Retail at Google, talks about how dealerships can use Google products to promote their business. Lissette also talks about the Dealers Guidebook 2.0, digital marketing for dealerships, and the Pandemic of Positivity (POP) movement.
Keep Your Dealership Customers Happy… While Staying Out of Court with Tom Kline
According to Tom Kline, the first step is preparing a cohesive policy or procedure document that outlines what needs to be done and can be revised as time goes on. He also encourages dealers to track their reputation on certain websites, following either a monthly or daily schedule of regular check-ins. This should also include responding to customer complaints, avoiding generic responses, and using the information gathered to improve their dealership’s operations.
The importance of VIN-level marketing
VIN-level marketing can help your dealership match shoppers and inventory with 1:1 personalized messages and targeting.
Serving Customers Better with Mike Colleran
In the last year, Nissan has also been busy developing an online purchasing tool called “Nissan at Home,” which allows customers to test drive and buy cars from the comfort of their homes. It’s all part of their continued work to serve customers better — because isn’t that what it’s all about?
Supporting your Fixed Ops Strategy with Fullpath (formerly AutoLeadStar)
Discover how Fullpath (formerly AutoLeadStar) enhances your fixed ops strategy by identifying and targeting opportunities to drive traffic to your biggest profit centers.
The Impact of Community on Your Dealership’s Success With Jenielle Holderfield
Jenielle Holderfield, the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota, is this week’s guest on the InsideAuto Podcast with Ilana Shabtay and Aharon Horwitz. Jenielle explains how she manages the marketing and community outreach aspect of the dealership to give Beaver Toyota a strong identity in the industry.
Achieving SMART goals in and out of the automotive industry with Debbie Waines, John Elway Dealerships
Debbie’s advice for car dealerships is to set SMART goals that will allow them to build the type of businesses they want. She also advises them to ensure that those goals are time-bound, so that each step in the process has a dedicated start and deadline to achieve them.
The Ultimate Guide To Selling Your Aged Inventory Using VIN-Specific Advertising
The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Selling Aged Vehicle Inventory Aged inventory is one of the biggest pain points for…
Why Dealerships Should Take Ownership of Their Google Accounts and Reputation
George Nenni, Founder and Principal Consultant at Generations Digital, explains why dealerships should take ownership of their Google accounts and reputation. George also shares his advice on how to set up the right dealership categories, what to look out for in qualifying leads and conversions, and how vendors and agencies can price dealerships for their SEM.