Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Dealership Data is Key to Unlocking the True Power of ChatGPT
  • Blog Post
5 min

Dealership Data is Key to Unlocking the True Power of ChatGPT

  • Ilana Shabtay
  • June 21, 2023

ChatGPT is an impressive technology on its own, but data integrations have the ability to make it so much more impactful.

  • CDXP
  • Customer Experience
  • Website Engagement
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Building Brand Loyalty Through Content With Jordan Cox
  • Podcast
23 min

Building Brand Loyalty Through Content With Jordan Cox

  • June 19, 2023

Kevin Frye and his team at Jeff Wyler Automotive Family recently performed a study on their customer’s response to adding a digital retailing tool to their website. The results? Most responded that they would not buy a car 100% online; they would still want to see and touch it. So, the company shifted to find virtual reality solutions to meet their customer’s needs and allow them to test drive their preferred cars virtually. Win-win.

  • Automotive
  • Dealer Stories
Listen to Podcast
NextGen AI: Fullpath ChatGPT in Action with Aharon Horwitz
  • Webinar
14 min

NextGen AI: Fullpath ChatGPT in Action with Aharon Horwitz

  • June 15, 2023

Fullpath ChatGPT is the most powerful chat in the industry for one simple reason: Fullpath enables you to combine the vast knowledge of the internet with your dealership’s first-party data. By introducing your dealership’s data to the mix, you give ChatGPT the ability to learn about your customers including their needs, preferences, and previous shopping experiences so you can provide specific, hyper-personalized customer engagements.

  • Automotive
  • Customer Experience
  • Website Engagement
Watch the Video
Q2 2023 Live Launch: ChatGPT
  • Live Launch

Q2 2023 Live Launch: ChatGPT

  • Austin, Texas
  • June 7, 2023

Fullpath’s ChatGPT integration leverages dealership’s data to create holistic, personalized customer engagements that can help you close more sales. Watch now to see it in action.

Watch the Video

Q2 2023 Live Launch: ChatGPT

  • Austin, Texas
  • June 7, 2023

Fullpath’s ChatGPT integration leverages dealership’s data to create holistic, personalized customer engagements that can help you close more sales. Watch now to see it in action.

The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Mollie Monett

Head of Branding at Fullpath

Eliav Moshe

CPO & Co-founder of Fullpath

Maximizing Email Marketing for Car Dealerships with an AI-Powered Customer Data Platform
  • Blog Post
12 min

Maximizing Email Marketing for Car Dealerships with an AI-Powered Customer Data Platform

  • Ro Oranim
  • June 5, 2023

Email marketing present a unique opportunity for you to reach your customers in a direct, personalized manner that can help drive sales and improve your dealership’s bottom line – all you need is the right strategy.

  • CDXP
  • Audience Activation
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White Paper: The Importance of Lifetime Value in Driving Dealership Revenues
  • Blog Post
7 min

White Paper: The Importance of Lifetime Value in Driving Dealership Revenues

  • Ro Oranim
  • May 28, 2023

Dealers need to shift their approach towards the SaaS LTV model and begin nurturing customer relationships with the goal of winning repeat business and driving loyalty. 

  • Customer Experience
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The Importance of Lifetime Value in Driving Dealership Revenues
  • Whitepaper

The Importance of Lifetime Value in Driving Dealership Revenues

  • May 28, 2023

Shoppers no longer feel the same pull of previous generations to stay loyal to a particular brand. With this shift in shopper mindset, profit focused dealerships need to shift their approach towards the SaaS Lifetime Value model of thought and begin nurturing customer relationships with the goal of winning repeat business and driving loyalty.

  • CDXP
  • Customer Experience
Download Whitepaper
Electrical Charging Solutions for Electric Vehicles With Rich McNulty
  • Podcast
18 min

Electrical Charging Solutions for Electric Vehicles With Rich McNulty

  • May 22, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Rich McNulty, the CEO of Blue Whale EV, to talk about electrical charging solutions for electric vehicles. Rich shares tips for efficiently charging electric cars, the benefits of charging with solar energy, and the future of the EV industry.

  • Automotive
  • CDXP
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The Tale of Two Shoppers: The Importance of Data-Rich Customer Profiles in Closing Sales
  • Webinar
15 min

The Tale of Two Shoppers: The Importance of Data-Rich Customer Profiles in Closing Sales

  • May 19, 2023

Data-rich customer profiles play a critical part in building customer relationships and driving customer loyalty at your dealership. We discuss how gathering, unifying, and normalizing your dealership’s first-party data can help you gain deep insight into your customers and share practical advice on how to utilize these insights.

  • CDXP
  • Shopper Views
Watch the Video
Cultural-Based Marketing and How To Leverage AI To Support Dealerships
  • Podcast
24 min

Cultural-Based Marketing and How To Leverage AI To Support Dealerships

  • May 11, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Adam Dennis, Founder and Principal of SurgeMetrix, about the dynamics of cultural-based marketing. They also discuss the benefits of building mobile-responsive websites and leveraging AI to create audience-specific organic content.

  • Automotive
  • Artificial Intelligence
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3 Ways a CDXP Can Streamline Your Dealership’s Digital Advertising 
  • Blog Post
5 min

3 Ways a CDXP Can Streamline Your Dealership’s Digital Advertising 

  • Ro Oranim
  • May 4, 2023

Take a closer look at some of the ways a CDXP can help you streamline your digital advertising efforts and take your dealership’s campaigns to a whole new level. 

  • CDXP
  • Digital Advertising
Read more
Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa
  • Podcast
13 min

Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa

  • April 18, 2023

As digital marketing continues to evolve, dealerships are struggling to establish an engaging brand. Consequently, loyalty has decreased. How can you create a unique brand that stands out from competitors?

Eric Barbosa, the Vice President of Variable Operations at Cavender Automotive Group, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about brand loyalty in the automotive space. They also discuss Cavender’s electric vehicle strategy, the operational differences between small and large dealerships, and the benefits of pre-ordering EVs.

  • Automotive
  • Customer Experience
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How Your Dealership Can Join the ChatGPT Revolution and Sell More Cars
  • Blog Post
7 min

How Your Dealership Can Join the ChatGPT Revolution and Sell More Cars

  • Ro Oranim
  • April 18, 2023

Learn how you can harness ChatGPT to increase dealership efficiency, improve your customer experiences, and drive dealership revenues.

  • Artificial Intelligence
  • Customer Experience
Read more
Why Automotive Dealerships Should Adopt AI With Josselyn Boudett
  • Podcast
17 min

Why Automotive Dealerships Should Adopt AI With Josselyn Boudett

  • April 4, 2023

The automotive industry is overlooking 30% of phone calls, and the average consumer wait time is five minutes. AI can improve service delivery and drive sales by automating repetitive tasks and streamlining workflows. By implementing AI in your dealership, you can provide personalized service that resolves customer concerns instantly.

  • Automotive
  • Artificial Intelligence
  • Customer Experience
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