Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Social Media Advertising Strategies for Dealerships With Eric Barbosa
Eric Barbosa leverages social media giveaways and Facebook Live events to market cars for his dealership. He drives traffic, engagement and exposure by offering cars to people in need. Through this strategy, he is able to generate 200 leads per day.
5 Questions Your Dealership Should Ask When Deciding on the Best CDP
If your dealership wants to migrate to a CDP system, here are 5 essential questions to ask when beginning your search. Find the best CDP here.
Leveraging the Fullpath (formerly AutoLeadStar) Shopper Page in a Cookieless Future
Watch this exclusive webinar for a better understanding into ins, the outs and the importance of the Shopper Page.
Competing for the Best Customer Experience, Not the Best Price
In the current market, many customers prefer to get one fixed price that is fair so they don’t have to spend a lot of time negotiating with salespeople. This means that dealerships need to have the right business model to make their customer experience fun, fast, and encouraging for future sales.
Data Connectivity and Orchestration for Automotive Dealerships
The automotive industry is undergoing a technological revolution: manual digital marketing is being replaced by tech-driven, smart marketing that operates by connecting data sources and orchestrating campaigns accordingly. Learn about the importance of data connectivity and how data orchestration is they key for forward-thinking dealers looking to stay competitive in the current market.
What is a Customer Data Platform? The Ultimate Guide to Automotive CDPs
Over time your CRM gets loaded with junk, duplicate leads, and cold leads that go unnoticed. This is where the automotive-centric CDP comes in.
The Need for Simple and Specific Automation in the Automotive Space
Automation is meant to make processes easier and more efficient. Your automated marketing messages need to be targeted to a specific audience and increase engagement with them. Specific automation not only helps in making dealerships more productive but also increases profitability, improves communication among teams and customers, and in the long run, helps build better relationships.
The Connection Between One Pound of M&Ms and a Great Customer Experience With Aaron Bickart
In this episode of the InsideAuto podcast, Ilana Shabtay is joined by Aaron Bickart, the Executive Vice President and General Manager of OfferLogix, to discuss the value of personalizing the customer journey in automotive. Aaron also talks about OfferLogix’s Penny Perfect Payments, the adoption of technology in the automotive industry, and how OfferLogix offers a smooth customer experience.
Focusing On Your Team To Build A Successful Dealership With Delano Palmer
Building a profitable and successful dealership is not just about selling cars. You need to have the right people with the right mindset, talent, and skills to drive success. They also have to believe in themselves, have the right vision, and work as a team.
Navigate Fullpath (formerly AutoLeadStar) Campaigns Like a Pro
Gain a better understanding of where your shoppers receive direct value.
Top 5 Reasons Your Dealership Should be Using a CDXP
The era of customer data and experience platforms (CDXP) is emerging in automotive and dealerships should shift focus from third party data to first party data.
Social Targeting Challenges in 2023
Over the past year, it’s become increasingly difficult to target and remarket to shoppers on social platforms. Fullpath’s technology enables your dealership to market to your target audience post iOs 14. Learn more.
Launching AutoLeadStar’s Customer Data and Experience Platform (CDXP)
In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay sit down to talk about the recent launch of AutoLeadStar’s Customer Data and Experience Platform (CDXP). They discuss the benefits of CDXPs, how dealers have been responding to AutoLeadStar’s platform, and what other players in the automotive industry are doing.