Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Hoosh Karimabadi, MileOne Marketing Director Talks Data
This episode features Senior Director of Marketing and Business Intelligence at MileOne, Hoosh Karimabadi. Hoosh oversees the marketing strategy for the 80 store group and shares his experience building media mix models he’s developed to help him track metrics.
13 Digital Marketing Terms Every Internet Manager Should Know
This post reviews the basics of digital marketing that every manager at the car dealership should get familiar with.
[Guide] Google Analytics for Car Dealerships
[Updated March 2023] Is your dealership tracking analytics and URLs? Because if you’re not, you’re missing out on some pretty valuable information. Google Analytics 101 for…
A Conversation with Arnold Tijerina, Automotive Storyteller
Arnold Tijerina has over 16 years experience in the auto industry, 7 of which were in retail before transitioning to positions which allowed him to share…
3 Ways Artificial Intelligence Can Personalize Your Dealership Website
Personalization: it’s pretty much the holy grail of modern shopping. Customers spend more when they get it. Businesses that excel at it can see a 6-10%…
Roundup: Capturing Automotive Sales Leads and Nurturing at All Stages of the Sales Funnel
Around here, we love to write about capturing and nurturing all your leads because we think it’s super-important: your lead generation efforts will pay off so much…
7 ways AI will help your dealership sell more cars
AI solutions, as they develop, will create new possibilities for building revenue through a dramatically improved customer experience.
INFOGRAPHIC: 10 Automotive Social Media Content Ideas Your Dealership Should be Publishing
Here are the top 10 types of organic content that should be published on every dealership’s social media page. Check out the infographic!
The Best Time to Post on Facebook for Your Dealership
By posting at the right time for your dealership, you will reach the most people and, eventually, sell even more cars.
Your Dealership and an Omni-Channel Approach: A Customer’s Tale
Life used to be simple. A customer would visit a few dealerships, look at some vehicles, bargain for the best price, and buy a car. Then,…
The 4 U’s of Content Marketing for Dealerships
Position your dealership for success by optimizing every stage of that process, beginning with your content. Discover our best practices.
The Top 7 Rookie Mistakes Every Dealership Social Media Manager Should Avoid
Here are 7 mistakes we’ve seen dealers make on social media, and how you can avoid them altogether. Learn more.
A Conversation with Matt Raymond, Digital Marketing Director for Haltermans Automotive Group
In his seven years in the automotive industry, Matt Raymond has held several roles at Haltermans Automotive Group, including Sales Consultant, Sales Manager, and Internet Sales…