Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
One Size Doesn’t Fit All: How Smart VIN-Level Marketing Can Elevate Your Dealership
Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences.
How the CDXP Impacted the Automotive Industry & Where it’s Headed in 2023
Between the impending elimination of third-party cookies and the shifting economic winds, forward thinking dealers will be looking to future-proof their dealerships and bolster their businesses. The CDXP can help.
Fullpath (formerly AutoLeadStar) Raises $40 Million Growth Round Led by Riverwood Capital
Fullpath (formerly AutoLeadStar), the digital customer data and experience platform for the automotive industry that transforms the way cars are sold, announced today a $40 million growth round of financing led by Riverwood Capital.
The Biggest Automotive News and Shifts in Used Car Prices With Joe Overby
Having spent 15 years working and reporting in the automotive space, Joe Overby has witnessed the industry’s evolution. He has seen small companies grow to become publicly traded, taken part in publishing top industry news through Auto Remarketing, and experienced the effects of the pandemic on car prices. He joins Ilana Shabtay to share his insights on the automotive space.
The Power of Pre-Order Across the CDXP
Uncover the best way for you to own your pre-order strategy, platform wide and how honing in on pre-order through your Fullpath (formerly AutoLeadStar) CDXP can lead to increased revenue.
Content That Is Relatable Is Content That Crushes – Hear From the Experts in the Space
The best type of content has to bring value to your audience. According to Nathanael Greklek, Brian Ortega, and Jeff Revilla, it’s essential to produce and share content that strategically meets your clientele where they are. Good content is well-structured and helps build connections with your audience.
Erin Sparks’ Perspective on Streamlining Marketing Across Four Stores (& More)
Having spent many years working in both the vendor and agency side of the automotive space, Erin Sparks understands what it takes to create content and implement marketing strategies that drive change. She advises dealerships to use marketing strategies that are respectful to clients.
How Smart Budgets Can Bring in More Leads for Your Dealership
Manual round the clock monitoring of ad performance and trends is a herculean task even for the greatest of digital advertisers. AI-powered automated marketing technology for dealerships makes it possible.
Experts Tell All: How Fullpath (formerly AutoLeadStar) Can Elevate Your Stellantis Dealership
In this exclusive Stellantis dealership webinar, Roma Varyani & Chris Wells deep-dive into the Fullpath platform and reveal the true power of our CDXP.
Google Ads for Car Dealerships
Google ads are a critical piece of any dealership’s well rounded digital marketing strategy for one very simple reason: research is step one in a shopper’s car buying journey.
Customer Dashboard Tour
Join us to tour your CDXP dashboard, and learn more about reporting, configurations, and account settings. Ideal for newly onboarded customers or those needing a refresh!
Your Dealership Needs a Strong Vehicle Acquisition Strategy – Here’s Why.
Learn more about how to stay on top of the market during the chip shortage using your data to create a strong vehicle acquisition strategy.
Audience Automation: Strategies for Driving Client Engagements With Ido Elad
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ido Elad, the Director of Product Management at Fullpath, about audience automation and strategies for driving client engagements. They also discuss how Fullpath’s new platform, Audience Activation, helps solve automation problems, common concerns dealerships have about automation, and Fullpath’s future plan.