Automotive Resources

Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences.

Between the impending elimination of third-party cookies and the shifting economic winds, forward thinking dealers will be looking to future-proof their dealerships and bolster their businesses. The CDXP can help.

Fullpath (formerly AutoLeadStar), the digital customer data and experience platform for the automotive industry that transforms the way cars are sold, announced today a $40 million growth round of financing led by Riverwood Capital.

Having spent 15 years working and reporting in the automotive space, Joe Overby has witnessed the industry’s evolution. He has seen small companies grow to become publicly traded, taken part in publishing top industry news through Auto Remarketing, and experienced the effects of the pandemic on car prices. He joins Ilana Shabtay to share his insights on the automotive space.

Uncover the best way for you to own your pre-order strategy, platform wide and how honing in on pre-order through your Fullpath (formerly AutoLeadStar) CDXP can lead to increased revenue.

The best type of content has to bring value to your audience. According to Nathanael Greklek, Brian Ortega, and Jeff Revilla, it’s essential to produce and share content that strategically meets your clientele where they are. Good content is well-structured and helps build connections with your audience.

Having spent many years working in both the vendor and agency side of the automotive space, Erin Sparks understands what it takes to create content and implement marketing strategies that drive change. She advises dealerships to use marketing strategies that are respectful to clients.

Manual round the clock monitoring of ad performance and trends is a herculean task even for the greatest of digital advertisers. AI-powered automated marketing technology for dealerships makes it possible. 

In this exclusive Stellantis dealership webinar, Roma Varyani & Chris Wells deep-dive into the Fullpath platform and reveal the true power of our CDXP.

Google ads are a critical piece of any dealership’s well rounded digital marketing strategy for one very simple reason: research is step one in a shopper’s car buying journey.

Join us to tour your CDXP dashboard, and learn more about reporting, configurations, and account settings. Ideal for newly onboarded customers or those needing a refresh!

Learn more about how to stay on top of the market during the chip shortage using your data to create a strong vehicle acquisition strategy.

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ido Elad, the Director of Product Management at Fullpath, about audience automation and strategies for driving client engagements. They also discuss how Fullpath’s new platform, Audience Activation, helps solve automation problems, common concerns dealerships have about automation, and Fullpath’s future plan.

In today’s competitive landscape, digital marketing is an essential tool for automotive dealerships. Here’s everything you need to know to succeed in driving customers and sales.