Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

The Dealer’s Guide to Choosing a Customer Data Platform (CDP)
  • Whitepaper

The Dealer’s Guide to Choosing a Customer Data Platform (CDP)

  • March 31, 2023

If you’re a progressive car dealer dealing with disconnected data, you know firsthand the challenges that come with trying to effectively manage and leverage customer data. Don’t let disconnected data hold you back. Gain a clear understanding of which CDP or CDXP solution is right for you, and start realizing the benefits of unifying your data and automating your marketing.

  • Automotive
  • CDXP
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Unlocking the Full Capabilities of Fullpath’s Leading CDXP Skyrocketed Sales For These Dealerships 
  • Case Study

Unlocking the Full Capabilities of Fullpath’s Leading CDXP Skyrocketed Sales For These Dealerships 

  • March 29, 2023

The rise of automotive centric Customer Data and Experience Platforms (CDXP) over the last several years has completely transformed the way car dealers are doing business. …

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Why a CDXP is the Secret Weapon for Extending Your Customer Lifecycles
  • Blog Post
8 min

Why a CDXP is the Secret Weapon for Extending Your Customer Lifecycles

  • Ro Oranim
  • March 27, 2023

With carefully timed and relevant engagements, CDXPs help dealers build valuable, lasting relationships with their customers over time.

  • CDXP
  • Customer Experience
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Overcoming Data Challenges at Your Dealership with Identity Resolution
  • Blog Post
6 min

Overcoming Data Challenges at Your Dealership with Identity Resolution

  • Ro Oranim
  • March 27, 2023

With identity resolution technology in place, dealers can optimize their dealership marketing strategy, create better customer experiences, and build customer loyalty. Learn how.

  • Artificial Intelligence
  • CDXP
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[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers
  • Podcast
6 min

[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers

  • March 16, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Ben Hadley, the Founder and CEO of Auto Genius, to talk about fostering a community to create exceptional products. They also talk about the future of digital retailing, the difference between market-product and product-market fit, and the integration of other industries with the automotive space.

  • Automotive
  • Artificial Intelligence
  • CDXP
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4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues
  • Blog Post
5 min

4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues

  • Ro Oranim
  • March 16, 2023

CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliver hyper-personalized, omni-channel customer experiences that increase sales and drive customer loyalty.

  • CDXP
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AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
  • Blog Post
2 min

AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath

  • Aharon Horwitz
  • March 12, 2023

Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships’ consumer experience offerings.

  • Fullpath Updates
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35 Digital Marketing Strategy Ideas for Car Dealerships
  • Blog Post
22 min

35 Digital Marketing Strategy Ideas for Car Dealerships

  • Ro Oranim
  • March 5, 2023

With the right approach to digital marketing, dealerships can broaden their reach, elevate brand visibility, and ultimately increase sales.

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Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
  • Live Launch

Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023

AutoLeadStar rebrands to Fullpath! Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.

Watch the Video

Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023
AutoLeadStar rebrands to Fullpath! Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.
The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Ilana Shabtay

VP of Marketing at Fullpath

Eliav Moshe

CPO & Co-founder of Fullpath

Mollie Monett

Head of Branding at Fullpath

[NADA Series] The Transition to Electric Vehicles With Alan Krutsch
  • Podcast
7 min

[NADA Series] The Transition to Electric Vehicles With Alan Krutsch

  • February 25, 2023

Alan Krutsch, Director of Marketing and Industry Relations at Fuse Autotech, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about the mass adoption of electric vehicles. They also discuss Tesla’s recent price drop for electric cars, factors influencing the adoption of EVs, and the change in demand for Fuse Autotech’s products.

  • Automotive
  • Artificial Intelligence
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[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena
  • Podcast
8 min

[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena

  • February 22, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Melissa Cartagena, the Senior Director and Head of Digital Advertising at AutoNation, about the challenges dealerships have been facing. They discuss inventory shortages in the automotive space, the use of video marketing, and why car owners have been buying out their car leases.

  • Automotive
  • Artificial Intelligence
  • Dealer Stories
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AutoLeadStar is now Fullpath
  • Blog Post
6 min

AutoLeadStar is now Fullpath

  • Ro Oranim
  • February 21, 2023

Fullpath empowers dealers to succeed by unifying and leveraging all first-party data to create those unforgettable experiences that build customers for life.

  • CDXP
  • Fullpath Updates
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[NADA Series] Evaluating Vendors in the Automotive Industry
  • Podcast
9 min

[NADA Series] Evaluating Vendors in the Automotive Industry

  • February 19, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Kate Lumsden and Ashley Cavazos from Walser Automotive Group about their strategies for assessing business partnerships. They also discuss the future of the automotive space and how the commission-based pay structure affects salespeople.

  • Automotive
  • Artificial Intelligence
  • CDXP
  • Dealer Stories
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Why Your Dealership Needs VIN-Level Marketing in Today’s Climate
  • Webinar
25 min

Why Your Dealership Needs VIN-Level Marketing in Today’s Climate

  • February 15, 2023

Our team of Business Analysts and Senior Product Manager joined forces for an in-depth look on how VIN acceleration can elevate your dealership in times of economic uncertainty.

  • VINs-Acceleration
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