Fullpath, the best-in-class automotive-centric Customer Data and Experience Platform (CDXP), consolidates and leverages first-party data so dealers can create customers for life.
Fullpath works to unify your disconnected, siloed data sources and connect them into one, organized, clean, cohesive platform. This is a critical piece in creating a sustainable and resilient business that makes smart, data-driven decisions.
Fullpath uses identity resolution technology to create a 360° view of your customer. The 360° view includes important demographic information, VINs viewed, ads engaged, emails received or opened and more so you can create hyper-personalized customer experiences that drive sales.
Fullpath leverages your data through AI, machine learning, and predictive analytic technologies to make data-driven decisions to help improve your dealership operations by creating seamless shopping experiences for your customers.
Fullpath ensures your dealership reaches out to your customers and prospects through perfectly timed campaigns created from your first-party data to bring your customer back through your dealership’s door time after time.
Management
Get a clear, consolidated view of your dealership’s activity with monthly reports. Use these insights to improve dealership operations and extend the customer lifecycle.
Marketing
Automatically create hyper-targeted audiences and generate hundreds of smart, AI-powered ads. Optimize your ad budgets around the clock using machine learning to drive leads.
Sales
Understand the full customer journey with data-rich profiles built for every lead to create excellent customer experiences that close sales and drive customer loyalty.
Service
Get fully automated service reminders to stop the cycle of endless phone calls and put your team back to work.
Get actionable reports based on Fullpath’s activities so you can determine what is working best for your dealership. Use your dealership’s consolidated data to improve your marketing, sales and operations to create exceptional customer experiences.
Fullpath’s open API creates more opportunities for data connectivity with your existing vendors so you can take full advantage of your data, no matter where it comes from. Vendors looking to connect to Fullpath can reach out to our team at integrations@fullpath.com.
Dealerships are required to comply with FTC data protection rules. Fullpath is ISO 27001 certified. This is the top international standard of information security so you can rest assured knowing your data is safe and you are meeting the required standards for compliance.
Fullpath consolidates your dealership’s first-party data into one integrated platform. Fullpath then cleans, normalizes and maintains your data.
Fullpath uses identity resolution technology to create a singular, data-rich profile of every customer and lead.
Using AI, Fullpath segments your data to create hundreds of hyper-specific audiences for ads campaigns, personalized emails, and dynamic landing pages.
Using machine learning, Fullpath ensures your campaigns are fully optimized so you get the most for your money.
Optimize your website to provide a seamless, engaging, and highly personalized shopping experience for your customers.
Drive leads with AI-powered search, social and display ads that leverage your dealership’s inventory, incentives, trade-in offers, service, and brand campaigns.
Activate 100% of your audience with targeted, hyper-personalized emails, videos, and dynamic landing pages.
Make better business decisions for your dealership with deep visibility into critical inventory and shopper data.
Move challenging VINs off your lot by driving shopper-quality traffic to lagging VDPs.
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