Fullpath: Automotive’s Enhanced CDP

Fullpath consolidates first-party dealership data and layers it with powerful AI and marketing automations so dealers can create exceptional customer experiences.

Unify and clean your data.

Fullpath works to unify your disconnected, siloed data sources into one, organized, clean, and cohesive platform called a Customer Data Platform (CDP). This is a critical piece in creating a sustainable and resilient business that makes smart, data-driven decisions.

Build 360° profiles with identity resolution.

Fullpath uses identity resolution technology to compile singular profiles for every shopper that includes all  interactions and engagements they have with your dealership including website activity, vehicle of interest, ads engaged, emails received or opened, demographics information, and more.

Activate your hard-won data.

Fullpath layers your data with powerful AI and marketing automations to activate your data. This allows you to automatically create and execute effective personalized targeted ad and email marketing campaigns designed to drive sales and loyalty. 

Drive loyalty through exceptional experiences.

Fullpath leverages real-time data updates to ensure your dealership nurtures your entire sales funnel, top to bottom, by engaging every prospect and customer with relevant and valuable content based on their current needs and preferences.

Improve dealership operations at every level with Fullpath.


Get a clear and consolidated view of your dealership’s activity with monthly reports. Use these insights to bolster the efforts of your teams, improve dealership operations, and increase your customer lifetime value (LTV).


Automatically create hyper-specific audiences and generate hundreds of smart, AI-powered targeted ads, and email campaigns. Optimize your ad budgets around the clock using machine learning to drive leads and improve your ROI.


Understand the full customer journey with data-rich profiles built for every shopper so you can personalize your approach, close more sales, and drive loyalty by creating exceptional customer experiences on and off the dealership floor.


Get fully automated service campaigns to put an end to the cycle of endless phone calls in order to optimize your processes and get your team back to work.

Improve your business with data.

Fullpath’s dashboard makes your data accessible, exportable, and actionable so your team can actually use your data to improve your marketing strategy, personalize your sales approach, and optimize your day-to-day dealership operations. 

Get even more data through Fullpath’s API.

Fullpath’s open API creates more opportunities for data connectivity with your existing vendors so you can take full advantage of your data, no matter where it comes from. Vendors looking to connect to Fullpath can reach out to our team at

Keep your data safe and secure.

Dealerships are required to comply with FTC data protection rules. Fullpath is ISO 27001 certified. This is the top international standard of information security so you can rest assured knowing your data is safe and you are meeting the required standards for compliance. 

How Fullpath's Enhanced CDP for Dealerships Works

Step 1

Data Integration & Normalization

Fullpath consolidates, cleans, and normalizes your dealership’s first-party data into one integrated platform.

Step 2

360° Customer Profiles

Fullpath uses identity resolution technology to create a singular, data-rich profile of every dealership shopper.

Step 3

Execute Marketing Campaigns

Fullpath leverages powerful AI and marketing automations to build hyper-segmented audiences for automated targeted ad campaigns, personalized emails, and dynamic landing pages.

Step 4

Real Time Optimizations

Fullpath ensures your campaigns are fully optimized for leads around the clock so you get the most out of your marketing dollars.

Fullpath’s AI-Powered Solutions for Car Dealerships

Audience Activation

Engage your entire CRM at scale with AI-powered personalized email campaigns designed to turn dead leads into active shoppers and create a new stream of revenue for your dealership. 

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Digital Advertising

Leverage your first and third party data to create highly effective AI-powered social, search, and display ads that are optimized around the clock to drive high-intent leads. 

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Website Engagement

Elevate your website experience with personalized engagements designed to drive lead conversions by prompting shoppers with hyper-relevant info and offers that meet their needs.

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Put every vehicle at the front of your lot with AI-powered campaigns designed to drive shopper-grade traffic to your lagging VDPs to get your at-risk inventory seen and sold.

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Fullpath Equity

Engage your high-value equity-positive shoppers with ads and emails based on their personal equity status.

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Fullpath's ChatGPT

Provide AI-powered dealership-specific, personalized, and highly detailed replies to incoming customer questions and provide shoppers with an excellent customer experience 24/7.

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