Fullpath’s data activation solutions are certified for the Mazda Retail Go to Market Program, enabling dealers to create exceptional, AI-powered, data-driven customer experiences and take their business to the next level.
Fullpath’s marketing engagements, from ads to emails to website specials, follow the guidelines set forth by Mazda, ensuring your dealership always remains in compliance – automatically.
Fullpath leverages powerful AI to generate hyper-targeted and fully optimized campaigns to engage every potential customer on a personalized level, ensuring you get the most out of your Mazda dealership’s marketing budget.
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See how Hello Mazda of San Diego elevated their email marketing strategy with Fullpath:
In six months with Fullpath Audience Activation, Hello Mazda transformed their email marketing, successfully sending over 296,000 data-driven, targeted emails to the shoppers in their CRM, achieving a 48.6% open rate.
By engaging 23,565 shoppers from their CRM with automated, personalized email campaigns, Hello Mazda brought in 224 attributed leads. Over 21% of those leads resulted in a sale, 288% higher than the OEM defined benchmark.
Leveraging Fullpath, Hello Mazda engaged nearly 10,000 dead leads, turning 928 of them into active shoppers. These shoppers turned into 136 leads that ultimately led to 30 sales.
Fullpath’s data activation solutions are approved for the RGTM+ program, so your Mazda dealership can optimize your marketing efforts and offer an exceptional shopping experience at every touchpoint.
Fullpath’s Mazda-approved data activation ecosystem is designed to automatically engage your dealership’s marketing funnel from top to bottom with hyper-targeted, valuable content to drive more sales.
Fullpath offers knowledgeable, hands-on, personalized support for every client, ensuring your Mazda dealership will achieve your business goals with our solutions.
Fullpath’s reporting offers clear insight into product performance so you can see exactly how our solutions are working for your Mazda dealership.
Fullpath’s AI solutions function out of a single, easy-to-navigate dashboard, making it simple to find the data you need.
Yes. Fullpath’s AI-powered data-activation solutions are certified for the Mazda Retail Go to Market (RGTM+) program.
Fullpath enables Mazda dealers to activate their unified and clean dealership data using AI and machine learning to automatically execute efficient, effective, targeted digital ad campaigns at scale. Fullpath then monitors the digital ad campaigns 24/7, making cross-platform budget shifts to support performing ads to ensure you are getting the best ROI for every dollar spent on your Mazda dealership’s digital marketing.
Yes. Fullpath uses powerful AI combined with your dealership data to instantly automate hundreds of smart Mazda ads for search, social, display, and PMAX campaigns.
Fullpath unifies and cleans your Mazda dealership’s first-party data and leverages it to automate hyper-specific segmented audiences. Then, using AI, Fullpath executes smart, targeted campaigns for each audience to engage every shopper with what matters most to them. As an added bonus, because Fullpath integrates with your Mazda dealership’s inventory, specials and offers, Fullpath automatically utilizes that data in your campaigns, ensuring your ads are always directly and accurately reflecting your dealership’s offerings.
Fullpath leverages your Mazda dealership’s unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s most recent needs and interests, adjusting the content in real time to provide the most value possible with every engagement.
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