Mazda x Fullpath

Audience Activation

Leverage AI-powered, data-driven, personalized email marketing campaign to intelligently engage your entire database at scale.

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Digital Advertising

Automatically generate and launch AI-powered search, social, display and P-MAX ads to optimize portfolio performance.

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Website Engagement

Leverage powerful AI and an optional ChatGPT integration to offer a highly-personalized shopping experience for every dealership website visitor.

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VINs-Acceleration

Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing.

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Equity

Activate your equity data to engage shoppers with personalized campaigns based on their equity status to drive repeat business.

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Activate your Mazda dealership’s first-party data with Fullpath’s AI-powered solutions to create exceptional customer experiences.

RGTM+ Certified

Fullpath’s data activation solutions are certified for the Mazda Retail Go to Market Program, enabling dealers to create exceptional, AI-powered, data-driven customer experiences and take their business to the next level.

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OEM Compliance

Fullpath’s marketing materials, from ads to emails to website specials, follow the guidelines set forth by Mazda, ensuring your dealership always remains in compliance – automatically.

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AI-Activations

Fullpath leverages powerful AI to generate hyper-targeted and fully optimized campaigns to engage every potential customer on a personalized level, ensuring you get the most out of your Mazda dealership’s marketing budget.

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53.01%

Avg. Email Open Rate

31.49%

Avg. ChatGPT Conversation/Lead Rate

Real dealer, real success.

See how Hello Mazda of San Diego elevated their email marketing strategy with Fullpath:

48.6% Open Rate

In six months with Fullpath Audience Activation, Hello Mazda transformed their email marketing, successfully sending over 296,000 data-driven, targeted emails to the shoppers in their CRM, achieving a 48.6% open rate.

224 Attributed Leads

By engaging 23,565 shoppers from their CRM with automated, personalized email campaigns, Hello Mazda brought in 224 attributed leads. Over 21% of those leads resulted in a sale, 288% higher than the OEM defined benchmark.

30 Sales From Dead Leads

Leveraging Fullpath, Hello Mazda engaged nearly 10,000 dead leads, turning 928 of them into active shoppers. These shoppers turned into 136 leads that ultimately led to 30 sales.

Read the Case Study

Dealer
Testimonials

5 stars

Samantha Morrow, Director of Marketing at Hello Auto Group

“By harnessing AI-driven data activation, we have not only enhanced the effectiveness of our campaigns but also significantly boosted our engagement rates and sales. This tool has truly made a difference in our follow-up process, ensuring that customers are communicated with at the most opportune moments.”

5 stars

Andrew Walser, CEO, Walser Automotive Group

“Our marketing costs have come way down – our Cost Per Lead (CPL), our Cost Per Click (CPC) – all the key metrics that we look at have come down through [Fullpath’s] automation and integration.”

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Key Benefits of Fullpath’s Mazda Program

Mazda-Approved Solutions

Fullpath’s data activation solutions are approved for the RGTM+ program, so your Mazda dealership can optimize your marketing efforts and offer an exceptional shopping experience at every touchpoint.

Full-Funnel Marketing

Fullpath’s Mazda-approved data activation ecosystem is designed to automatically engage your dealership’s marketing funnel from top to bottom with hyper-targeted, valuable content to drive more sales.

Personalized Support

Fullpath offers knowledgeable, hands-on, personalized support for every client, ensuring your Mazda dealership will achieve your business goals with our solutions.

Transparent Reporting

Fullpath’s dashboard offers clear insight into product performance so you can see exactly how our solutions are working for your Mazda dealership.

Single Dashboard

Fullpath’s AI solutions function out of a single, easy-to-navigate dashboard, making it simple to find the data you need.

Our Vision

At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.

That vision is our North star.

It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.

FAQs

Does Fullpath work with Mazda’s Co-op Program?

Yes. Fullpath’s AI-powered data-activation solutions are certified for the Mazda Retail Go to Market (RGTM+) program.

How does Fullpath's CDP improve my Mazda digital marketing ROI?

Fullpath enables Mazda dealers to activate their unified and clean dealership data using AI and machine learning to automatically execute efficient, effective, targeted digital ad campaigns at scale. Fullpath then monitors the digital ad campaigns 24/7, making cross-platform budget shifts to support performing ads to ensure you are getting the best ROI for every dollar spent on your Mazda dealership’s digital marketing.

Can Fullpath create Mazda digital marketing ads?

Yes. Fullpath uses powerful AI combined with your dealership data to instantly automate hundreds of smart Mazda ads for search, social, display, and PMAX campaigns.

How does Fullpath target ads for Mazda?

Fullpath unifies and cleans your Mazda dealership’s first-party data and leverages it to automate hyper-specific segmented audiences. Then, using AI, Fullpath executes smart, targeted campaigns for each audience to engage every shopper with what matters most to them. As an added bonus, because Fullpath integrates with your Mazda dealership’s inventory, specials and offers, Fullpath automatically utilizes that data in your campaigns, ensuring your ads are always directly and accurately reflecting your dealership’s offerings.

How does Fullpath personalize the Mazda customer experience?

Fullpath leverages your Mazda dealership’s unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s most recent needs and interests, adjusting the content in real time to provide the most value possible with every engagement.

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