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Audience Activation Get AI-powered email marketing for dealerships.
Activate your audience at scale to turn your cold leads into shoppers and generate more revenue for your dealership.
Discover new streams of revenue.
The average dealership only reaches 15% of their existing leads. That’s a lot of missed opportunities. With Fullpath’s email marketing, you can reawaken your leads and engage 100% of your audience at scale.
Automate hundreds of audiences.
Automatically generate hundreds of hyper-specific audiences pulled from your dealership’s first-party data and send them personalized emails, videos, and dynamic landing pages.
Unify your dealership data sources.
Fullpath integrates with all your dealership’s data sources including your CRM, DMS, ad data, and website analytics to eliminate data silos and orchestrate seamless shopping experiences for your customers.
Use audience suppression to ensure your message is always relevant.
Fullpath leverages dynamic audience suppression techniques to ensure you are always reaching your shoppers with relevant and timely messaging, wherever they are on their shopper journey.
CampaignTypes
“My favorite tool right now is Audience Activation. It’s working 24/7, digging into our database and reigniting old customers. So we just had a customer the other day I was looking at that had been dormant since 2014. I watched the system email and email them, finally getting the customer engaged and next thing you know, it turned into a sale. This is someone we hadn’t interacted with in seven years and they just bought a brand new car.”
Email Marketing for Car Dealerships
Email marketing for car dealerships is made easy with Fullpath’s AI-powered platform. Fullpath works to consolidate your dealership’s data and leverage it to create hyper-specific audiences for your targeted email marketing campaigns.
By pulling data directly from your dealership’s CRM, you can reawaken your cold leads with personalized, timely messaging and drive new revenues for your dealership. Schedule a demo with our team to learn more about email marketing for dealerships with Fullpath.
Traditional Marketing
General campaign content
Manually curated audiences
“Spray and Pray” to all leads
CTA leads to a select landing page
Manual content curation
Fullpath Audience Activation
Personalized campaigns for each shopper
Hundreds of automated CRM audiences
Designed to reawaken cold leads
Dynamic personalized landing pages
Automated hyper-specific data driven content
Why Your Car Dealership Needs a Lead Nurture Strategy
Implementing a lead nurture strategy at your dealership will ensure your brand stays top of mind for potential customers, allowing you to stay ahead of the competition. Nurturing your leads with targeted, personalized, and valuable follow-up over time will help your dealership extend your customer journeys and build trust in your brand that can result in a sale down the road.
How It Works
Step 1
Data Consolidation
Unify your dealership’s first-party data sources with Fullpath.
Step 2
Audience Automation
Automatically create hundreds of hyper-specific audiences for your dealership’s email marketing campaigns based on your first-party data.
Step 3
Campaign Generation
Instantly generate relevant, hyper-personalized emails, videos, and dynamic landing pages for your leads.
Step 4
Audience Activation
Fullpath works towards creating new streams of revenue you never even knew existed.
Our Story
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
FAQs
Why does my dealership need AI-powered email campaigns?
Bland, generic, ineffective email campaigns are a thing of the past. Fullpath is a platform based email marketing solution which connects your ads, website, and CRM data for the most relevant and personalized customer engagement in automotive. Fullpath leverages data from across the entire shopper funnel and the entire data layering powering the CDXP in order to provide an omni-channel solution which optimizes automatically and at-scale to activate more opportunities.
How well does Fullpath’s Audience Activation work over time?
Fullpath continues to perform and provide huge value for dealerships weeks, months, even years after activating for a few reasons: 1) New opportunities are always being added to your CRM, and since Fullpath syncs with your CRM and pulls in new data daily, you will always have new leads you can feed into your audiences. 2) The older opportunities, dead leads, and those who never purchased from your dealership will enter audiences dynamically based on their behavior, their actions, and their intent.
Is Fullpath compliant with the Federal Trade Commission (FTC) data security protocols?
Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with our Customer Data and Experience Platform means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.
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