Activate your first-party dealership data with AI-powered email and text message marketing campaigns.

Bland, generic, ineffective dealership email and text message marketing campaigns are a thing of the past. Fullpath is a platform based email and text message marketing solution which connects your ads, website, and CRM data to create the most relevant and personalized customer engagements in automotive. Fullpath leverages data from across the entire shopper funnel and your entire data layer in order to optimize your dealership’s email and text message marketing with powerful automations at-scale to activate more opportunities.

Fullpath continues to perform and provide huge value for dealerships weeks, months, even years after activating for a few reasons: 1) New opportunities are always being added to your CRM, and since Fullpath syncs with your CRM and pulls in new data daily, you will always have new leads you can feed into your audiences. 2) The older opportunities, dead leads, and those who never purchased from your dealership will enter audiences dynamically based on their behavior, their actions, and their intent.

Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with our Customer Data and Experience Platform means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.

Yes, Fullpath Audience Activation engages your leads across the entire shopper journey – from their first ad click, through their first sale and beyond – in order to nurture your customer relationships and create loyalty for your dealership. Satisfied, engaged customers lead to referral and repeat business which makes relationship nurturing one of the most important parts of a dealership’s lead nurture strategy.

Fullpath’s email and text message marketing offers multiple campaign types that are used to automatically engage your shoppers. Here are just a few examples of the campaigns that you can run:

• Newly Listed Vehicles – Engage shoppers who have previously shown interest in a vehicle that has just come on to your lot to drive interest.
• Price Drop – Inform shoppers that a vehicle they have shown interest in has dropped in price to encourage sales.
• Cash & Finance Renewal – Automatically engage shoppers who are eligible for a renewal with relevant, attractive offers.
• Equity – Text customers with highly-relevant equity-based offers and recommendations.
• VDP View – Send a message to shoppers who have recently visited a specific VDP with relevant offers.
• Custom Campaigns – Create custom messaging to engage a specific CDP audience at any time.

Yes. With Fullpath’s custom campaigns, you can engage any audience you want at any time with custom email and text message marketing content that works seamlessly alongside the Fullpath AI engine.

Yes. Fullpath’s SMS campaigns are highly targeted, timely, and personalized for each individual shopper based on their latest needs and preferences, increasing the likelihood of re-engaging cold leads and bringing them back into your dealership for their next purchase.

Fullpath’s AI-powered SMS Assistant engages directly with shoppers when they respond to your dealership’s text message marketing campaigns. Fullpath’s Assistant is friendly, engaging, and helpful and can provide relevant replies to shopper questions and concerns. The Assistant is designed to identify any positive shopper intent, automatically sending a lead to your CRM for easy follow-up within your current workflow.