Automotive Resources

Access our automotive resources library for best practices and transform your digital marketing strategy

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Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
  • Article

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network

  • April 23, 2026

Upon close, the combination will bring together the industry's most trusted dealer technology partner and one of automotiv...

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What is an Agentic CRM? Understanding the Future of Dealership Customer Management
  • Blog Post
12 min

What is an Agentic CRM? Understanding the Future of Dealership Customer Management

  • January 25, 2026

Agentic CRM represents the next evolution—autonomous systems powered by specialized AI agents that don't just store data,...

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Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle
  • Report

Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle

  • April 15, 2026

This industry report analyzed consumer behavior and engagements with AI-powered chatbots to identify the exact moment a br...

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How Cavender Subaru of Norman Moved Over 50% of Their At-Risk Inventory in One Quarter with Fullpath
  • Case Study

How Cavender Subaru of Norman Moved Over 50% of Their At-Risk Inventory in One Quarter with Fullpath

  • March 19, 2026

By focusing marketing spend exclusively on the VINs that need it most, Cavender Subaru of Norman was able to deliver high-...

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The Dealer’s Guide to Choosing a CDP in the Age of AI
  • Whitepaper

The Dealer’s Guide to Choosing a CDP in the Age of AI

  • October 29, 2025

Choosing the right Customer Data Platform is one of the most important decisions your dealership can make as you move into...

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Introducing Omni
  • Video

Introducing Omni

Meet Omni, your dealership wingman from Fullpath. Omni is an AI assistant that connects to your dealership systems via Ful...

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Recent Resources

6 Ways AI & Customer Data Platforms Can Make Your Dealership’s Digital Marketing More Effective 
  • Blog Post
6 min

6 Ways AI & Customer Data Platforms Can Make Your Dealership’s Digital Marketing More Effective 

  • October 11, 2023

Today’s AI-powered marketing technologies offer automation capabilities to help retailers optimize their marketing in real...

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Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline 
  • Podcast
23 min

Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline 

  • October 8, 2023

Tom Kline shares with Ilana Shabtay about the specific behaviors that are being marked as deceptive and the practical step...

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Fullpath VINs-Acceleration: Your Ultimate Inventory Insurance Policy
  • Webinar
16 min

Fullpath VINs-Acceleration: Your Ultimate Inventory Insurance Policy

  • September 27, 2023

Join Fullpath CEO Aharon Horwitz to learn more about our Fullpath VINs-Acceleration relaunch and how this technology can h...

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How Boch Toyota Turbocharged Their Holiday Season Sales with Fullpath
  • Case Study

How Boch Toyota Turbocharged Their Holiday Season Sales with Fullpath

  • September 20, 2023

When comparing Q4 2021 sales to their Q4 sales in 2022, Boch Toyota experienced a 12% overall increase year over year with Fullpath.

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Automotive & Car Dealership Lead Generation
  • Blog Post
7 min

Automotive & Car Dealership Lead Generation

  • September 19, 2023

Dive into the different ways your dealership can implement an automotive lead generation strategy, and the technologies th...

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How to Use Audience Suppression to Improve Your Dealership’s Marketing ROI
  • Blog Post
9 min

How to Use Audience Suppression to Improve Your Dealership’s Marketing ROI

  • September 18, 2023

Audience suppression is an often overlooked but critical tool when it comes to improving your dealership’s marketing ROI....

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How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel 
  • Podcast
20 min

How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel 

  • September 18, 2023

Josh Detzel is the marketing director at C Harper Automotive Group. He’s also a Google partner and a CXO member. He...

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Activate Your Equity Data to Unlock Potential Revenues
  • Webinar
12 min

Activate Your Equity Data to Unlock Potential Revenues

  • August 31, 2023

Join Senior Product Manager Elik Rozenboim to learn how your dealership can use Fullpath to leverage your equity data and engage high-potential customers with hyper relevant, personalized eq...

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Valuable Dealership Audiences You Should Be Building with Your CDP
  • Blog Post
9 min

Valuable Dealership Audiences You Should Be Building with Your CDP

  • August 27, 2023

Take a closer look at some of the sales-driving lists and audiences you could be building with your dealership's CDP.

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Combating High Interest Rates in the Automotive Industry with Anthony  Cameron
  • Podcast
21 min

Combating High Interest Rates in the Automotive Industry with Anthony  Cameron

  • August 22, 2023

Anthony Cameron is the Operations Director for the Diehl Automotive Group located in Western Pennsylvania into Eastern Cen...

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Q3 2023 Live Launch: Shopper Analysis and Equity
  • Live Launch

Q3 2023 Live Launch: Shopper Analysis and Equity

  • New York, New York
  • August 16, 2023

Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, desig...

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Q3 2023 Live Launch: Shopper Analysis and Equity

  • New York, New York
  • August 16, 2023

Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.

The speakers

Ilana Shabtay

VP of Marketing at Fullpath

Mike Colacchio

CRO at Fullpath

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