Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

The Hidden Cost of Your Current Dealership CRM
  • Blog Post
9 min

The Hidden Cost of Your Current Dealership CRM

  • Ro Oranim
  • February 17, 2026

The real cost of your automotive CRM isn’t what you pay the vendor – it’s what the system costs you every single day in lost productivity, missed opportunities, and deals that should have closed but didn’t.

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How Garber Automotive Group Reclaimed 30 Hours a Week with Fullpath’s AI
  • Case Study

How Garber Automotive Group Reclaimed 30 Hours a Week with Fullpath’s AI

  • February 10, 2026

Garber Automotive is a diversified automotive powerhouse. Director of Marketing Robert Norcross shares his experience with Fullpath’s CDP and Audience Activation and how partnering with Fullpath changed the wya his team manages their marketing.

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Why Your Automotive CRM Needs AI in 2026
  • Blog Post
11 min

Why Your Automotive CRM Needs AI in 2026

  • Ro Oranim
  • February 5, 2026

There’s a massive difference between a CRM with AI features and a CRM powered by AI architecture. That gap is about to become the most expensive mistake a dealer can make.

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How an Agentic CRM Transforms Dealership Operations
  • Blog Post
9 min

How an Agentic CRM Transforms Dealership Operations

  • Ro Oranim
  • February 2, 2026

We’re breaking down exactly what changes when AI agents handle the work that’s currently holding your team back from achieving their full potential.

  • CRM
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The Best CRMs for Car Dealerships in 2026 (And Why Most of Them Are Obsolete) 
  • Blog Post
11 min

The Best CRMs for Car Dealerships in 2026 (And Why Most of Them Are Obsolete) 

  • Ro Oranim
  • January 26, 2026

The tools that powered the last decade of automotive sales are officially hitting an architectural ceiling—and it’s costing your dealership more than just time.

  • CRM
  • Artificial Intelligence
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What is an Agentic CRM? Understanding the Future of Dealership Customer Management
  • Blog Post
12 min

What is an Agentic CRM? Understanding the Future of Dealership Customer Management

  • Ro Oranim
  • January 25, 2026

Agentic CRM represents the next evolution—autonomous systems powered by specialized AI agents that don’t just store data, they act on it.

  • CRM
  • Artificial Intelligence
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Dealership sales jumped by 23% when using a CDXP
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What Makes a Good Dealership CRM in 2026?
  • Blog Post
10 min

What Makes a Good Dealership CRM in 2026?

  • Ro Oranim
  • January 23, 2026

Here’s what you actually need to evaluate in a dealership CRM today, and why most of what you’ve been looking at doesn’t qualify anymore.

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Q1 2026 Live Launch: The Agentic CRM
  • Live Launch

Q1 2026 Live Launch: The Agentic CRM

  • Detroit, MI
  • January 22, 2026

Watch as Fullpath launches the industry’s first agentic CRM for car dealers!

  • CRM
Watch the Video

Q1 2026 Live Launch: The Agentic CRM

  • Detroit, MI
  • January 22, 2026
The speakers

Eliav Moshe

CPO, Fullpath

Dor Haimoff

Product Manager, Fullpath

Top Automotive Conferences to Attend in 2026
  • Blog Post
10 min

Top Automotive Conferences to Attend in 2026

  • Ro Oranim
  • January 14, 2026

Conferences give you the opportunity to see what’s new in the industry alongside fellow peers and vendor partners. Check out our list of the hottest conferences coming up in 2025!

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Fullpath Auto Intelligence Index Reveals Key US Automotive Sales and Digital Engagement Shifts for 2025
  • Report

Fullpath Auto Intelligence Index Reveals Key US Automotive Sales and Digital Engagement Shifts for 2025

  • January 12, 2026

The inaugural Fullpath Auto Intelligence Index, a recurring benchmark of AI-driven sales outcomes, automotive dealer demand, vehicle inventory velocity, and integrated consumer data in North America, reveals critical shifts shaping how OEMs and dealers plan, market, and sell vehicles heading into 2026.

  • Automotive
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MCP Servers are the New API on the Block: Here’s What You Need to Know
  • Blog Post
4 min

MCP Servers are the New API on the Block: Here’s What You Need to Know

  • Ilana Shabtay
  • January 11, 2026

Instead of just passing messages, an MCP server actually gets what the data means and delivers exactly what’s needed, when it’s needed.

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How Lighthouse Buick GMC Achieved a Cost Per Lead of Under $11 in Six Months with Fullpath
  • Case Study

How Lighthouse Buick GMC Achieved a Cost Per Lead of Under $11 in Six Months with Fullpath

  • December 30, 2025

Dealerships today compete in an overcrowded digital marketplace where manual ad management can’t keep up with the speed of consumer intent. Relying on broad targeting or…

  • Digital Advertising
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Activation Channels Part Two: Data Ups Deep Dive
  • Webinar
24 min

Activation Channels Part Two: Data Ups Deep Dive

  • December 23, 2025

Fullpath’s Post Sales Marketing team joins forces with Lorenz Delaney, Customer Enablement Manager to deep dive into part two of the Activation Channels series.

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