Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

How Lighthouse Buick GMC Achieved a Cost Per Lead of Under $11 in Six Months with Fullpath
  • Case Study

How Lighthouse Buick GMC Achieved a Cost Per Lead of Under $11 in Six Months with Fullpath

  • December 30, 2025

Dealerships today compete in an overcrowded digital marketplace where manual ad management can’t keep up with the speed of consumer intent. Relying on broad targeting or…

  • Digital Advertising
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Activation Channels Part Two: Data Ups Deep Dive
  • Webinar
24 min

Activation Channels Part Two: Data Ups Deep Dive

  • December 23, 2025

Fullpath’s Post Sales Marketing team joins forces with Lorenz Delaney, Customer Enablement Manager to deep dive into part two of the Activation Channels series.

Watch the Video
Q4 2025 Live Launch: ‘Hot Ones’
  • Live Launch

Q4 2025 Live Launch: ‘Hot Ones’

  • Philadelphia, Pennsylvania
  • December 21, 2025

Experience a whole new kind of event — where every round reveals a hotter feature, the conversation gets more candid, and you to watch as Fullpath’s leadership breaks down what it means for your dealership in real time.

  • CDP
Watch the Video

Q4 2025 Live Launch: ‘Hot Ones’

  • Philadelphia, Pennsylvania
  • December 21, 2025
The speakers

Mike Colacchio

CRO, Fullpath

Ron Andrews

VP of Sales, Fullpath

DV360 vs Google Ads for Dealerships: Which Should You Use?
  • Blog Post
14 min

DV360 vs Google Ads for Dealerships: Which Should You Use?

  • Ro Oranim
  • December 10, 2025

This guide breaks down exactly how DV360 vs Google Ads works, what each platform does best, and how to decide which one (or both) makes sense for your dealership.

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How Apple Honda Sold 67 Cars from AI-Surfaced Data Ups in Just Three Months Using Fullpath’s CDP 
  • Case Study

How Apple Honda Sold 67 Cars from AI-Surfaced Data Ups in Just Three Months Using Fullpath’s CDP 

  • December 4, 2025

Your dealership sales teams can only act on the leads they can see. Yet many high‑intent shoppers never convert into leads: they browse your website and…

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Fullpath is Delighted to Announce its Ranking as One of the Fastest-Growing Companies in North America on the 2025 Deloitte Technology Fast 500TM
  • Blog Post
3 min

Fullpath is Delighted to Announce its Ranking as One of the Fastest-Growing Companies in North America on the 2025 Deloitte Technology Fast 500TM

  • Ilana Shabtay
  • December 2, 2025

The 2025 Technology Fast 500 companies achieved revenue growth ranging from 122% to 29,738% over the three-year time frame, with an average growth rate of 1,079%.

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Dealership sales jumped by 23% when using a CDXP
Read Case Study
What Is Google DV360 for Car Dealerships? Your Complete Guide
  • Blog Post
15 min

What Is Google DV360 for Car Dealerships? Your Complete Guide

  • Ro Oranim
  • December 1, 2025

This guide cuts through the jargon and helps you understand what DV360 for car dealerships actually means, whether it makes sense for your advertising strategy, and how to think about it in the context of your overall marketing.

  • Digital Advertising
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Why AI-Driven Dealership Marketing Tech Doesn’t Mean Giving Up Customization or Control with Fullpath
  • Blog Post
8 min

Why AI-Driven Dealership Marketing Tech Doesn’t Mean Giving Up Customization or Control with Fullpath

  • Ro Oranim
  • November 26, 2025

Fullpath’s AI-first CDP helps dealers get the best of both worlds: hyper-targeted AI + customization features and governance needed to keep marketing on-brand and under your control.

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Activation Channels Part One: Moving Beyond the List
  • Webinar
24 min

Activation Channels Part One: Moving Beyond the List

  • November 25, 2025

Fullpath’s Post Sales Marketing team joins forces with Lorenz Delaney, Customer Enablement Manager at Fullpath, as he walks through activating your audiences effectively & efficiently.

Watch the Video
Why Your Automotive Lead Management System is Failing (and How AI Fixes it)
  • Blog Post
8 min

Why Your Automotive Lead Management System is Failing (and How AI Fixes it)

  • Ro Oranim
  • November 25, 2025

Let’s diagnose the critical failures in traditional lead handling systems and show you exactly how AI solves each one.

  • CDP
  • Artificial Intelligence
  • Customer Experience
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How AI Agents Transform Automotive Lead Management and Dealership Follow-Up
  • Blog Post
11 min

How AI Agents Transform Automotive Lead Management and Dealership Follow-Up

  • Ro Oranim
  • November 24, 2025

Dive into how AI is transforming lead follow-up and why your dealership can’t afford to ignore this shift.

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The Ultimate Guide: How Dealerships Can Leverage Reddit for Marketing, Sales, and Customer Intelligence
  • Blog Post
15 min

The Ultimate Guide: How Dealerships Can Leverage Reddit for Marketing, Sales, and Customer Intelligence

  • Ro Oranim
  • November 12, 2025

Reddit users represent some of the most research-oriented, engaged car buyers you’ll find anywhere online.

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The Secret Ingredient Behind Fullpath’s AI: A Top 10 Workplace Culture
  • Blog Post
9 min

The Secret Ingredient Behind Fullpath’s AI: A Top 10 Workplace Culture

  • Ro Oranim
  • October 30, 2025

For the dealerships we partner with, this recognition speaks directly to the quality, innovation, and reliability of the AI solutions you depend on every day.

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