Top Automotive Dealership Conferences to Attend in 2027

Last updated: 10-26-2026. We update this list as 2027 dates are announced.

TL;DR: What are the top automotive conferences in 2027? The top automotive conferences in 2027 for dealership professionals start with CES (January 6–9, Las Vegas), the Detroit Auto Show (January 14–24), and NADA Show 2027 (February 17–20, Orlando), the largest gathering in automotive retail. They continue with DealerPoint (April 5–7, Ponte Vedra Beach, Florida), the NIADA Convention & Expo for independent dealers (June 20–23, Nashville), and Digital Dealer later in the year. Other key events, including ASOTU CON, the Modern Retailing Conference, Automotive Analytics & Attribution Summit, Used Car Week, and Women in Automotive, will announce their 2027 dates in the coming months. Below is the full list, with confirmed dates and what each event offers dealers.

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The automotive industry is changing faster than ever. AI is reshaping how dealerships market, sell, and serve customers, and the gap between dealers who keep up and those who don’t keeps widening. Automotive conferences are one of the best ways to stay ahead: you see new technology in person, learn from dealers solving the same problems you are, and build relationships that pay off all year.

We’ve compiled the top automotive conferences of 2027 for dealership professionals, including confirmed dates, locations, and what makes each event worth attending. We’ll keep this list updated as more events announce their 2027 dates.

2027 Automotive Conferences at a Glance

• CES 2027: January 6–9, Las Vegas. Emerging consumer and vehicle tech.
• Detroit Auto Show 2027: January 14–24, Detroit. New models and OEM strategy.
• NADA Show 2027: February 17–20, Orlando. Franchised dealers, all departments.
• DealerPoint 2027: April 5–7, Ponte Vedra Beach, Florida. Dealer executives and 1:1 vendor meetings.
• NIADA Convention & Expo 2027: June 20–23, Nashville. Independent dealers.
• Digital Dealer Conference & Expo 2027: dates TBA. Dealership marketing and digital teams.

Confirmed 2027 Automotive Conferences

CES 2027

Dates: January 6–9, 2027 Location: Las Vegas, Nevada Website: ces.tech

CES is the world’s largest consumer technology show, and vehicle technology is one of its biggest stages. For dealers, it’s an early look at the in-car technology, AI, and connected services that will shape what shoppers expect from their next vehicle and from the dealership that sells it to them.

Detroit Auto Show 2027

Dates: January 14–24, 2027 Location: Huntington Place, Detroit, Michigan Website: detroitautoshow.com

The Detroit Auto Show is a chance to get hands-on with new models, understand manufacturer strategy, and see what’s driving consumer interest heading into the year.

NADA Show 2027

Dates: February 17–20, 2027 (Expo open February 18–20) Location: Orange County Convention Center, West Concourse, Orlando, Florida Website: nada.org/nada-show

NADA Show is the National Automobile Dealers Association’s flagship event and the largest gathering in automotive retail. In 2027 it moves to Orlando, bringing together franchised dealers, dealership managers, OEM representatives, and solution providers for four days of education, franchise meetings, networking, and a packed expo floor. If you attend only one automotive conference in 2027, this is usually the one.

Meet Fullpath at NADA Show 2027 See Fullpath’s AI agents and Customer Data Platform in action in Orlando. [Booth details and demo booking link to come.]

DealerPoint 2027

Dates: April 5–7, 2027 Location: Sawgrass Marriott Golf Resort & Spa, Ponte Vedra Beach, Florida Website: digitaldealer.com/dealerpoint

DealerPoint, a Digital Dealer event, is a curated, invitation-style experience for dealership executives. Hand-selected dealership attendees join private 1:1 meetings and boardroom presentations with solution providers, making it one of the most focused events of the year for leaders evaluating new technology.

NIADA Convention & Expo 2027

Dates: June 20–23, 2027 Location: Nashville, Tennessee Website: niada.com/convention

The National Independent Automobile Dealers Association’s annual convention is the essential event for independent and used-car dealers. Education sessions cover compliance, finance, marketing, and operations, and the expo connects independent dealers with vendors who understand their business.

2027 Automotive Conferences With Dates to Be Announced

These events haven’t announced their 2027 dates yet. The expected dates below are based on 2026 dates and are an estimate until organizers confirm. We’ll update this list as dates are confirmed.

Chicago Auto Show

Expected: February 2027 Website: chicagoautoshow.com

One of North America’s largest consumer auto shows, giving dealers a read on shopper interest in new models and how OEMs are marketing them.

J.D. Power Auto Summit

Expected: Typically held alongside NADA Show Website: jdpowerautosummit.com

J.D. Power’s summit brings research and data on customer satisfaction, vehicle quality, and market trends to dealers focused on customer experience and operational performance.

Digital Marketing Strategies Conference

Expected: Spring 2027 Website: digitalmarketingstrategies.org

A workshop-driven conference focused on helping dealers build stronger digital marketing strategies, with hands-on sessions and tactics teams can apply right away.

ASOTU CON

Expected: May 2027 Website: asotucon.com

A community-driven conference known for its focus on culture, leadership, and innovation in automotive retail, and for the conversations that happen on and off the stage.

AutoTech: Detroit

Expected: June 2027 Website: autotechevents.com

An automotive technology event covering vehicle electronics, connected mobility, autonomous systems, and software-driven innovation.

Auto.AI USA

Expected: Summer 2027 Website: auto-ai.com

A technical conference on artificial intelligence for autonomous vehicles, worth considering for dealers who want to understand where vehicle AI is heading.

Automotive Cybersecurity Summit

Expected: Summer 2027 (Multiple editions throughout the year; typically holds a major U.S. session in July) Website: automotive-cybersecurity-conference.com

Covers vehicle, plant, and supply-chain security with OEMs, tier suppliers, and regulators to address vehicle vulnerabilities, connected fleet threats, and automotive compliance standards.

Women in Automotive Conference

Expected: July 2027 Website: womeninautomotive.com

A conference dedicated to empowering and advancing women in the automotive industry, with leadership development, workshops, and networking open to all professionals.

CAR Management Briefing Seminars

Expected: August 2027 Website: cargroup.org/mbs

Long-running seminars that bring together automotive industry, academic, and government leaders to discuss manufacturing, technology, and policy trends.

Digital Dealer Conference & Expo 2027

Expected: Fall 2027 Website: digitaldealer.com

Digital Dealer focuses on the marketing, advertising, AI, and digital operations strategies that move vehicles and grow dealership margins, with practical sessions and a large expo of dealership solution providers.

Automotive News Retail Forum

Expected: October 2027 Website: autonews.com

A solutions-driven forum featuring the Automotive News editorial team, analysts, and retail dealership leaders focused on practical strategies to navigate inventory shifts, market volatility, and dealership operations.

Modern Retailing Conference (MRC)

Expected: November 2027 Website: modernretailingconference.com

MRC focuses on the digital transformation of automotive retail, including customer experience, online sales, and operational efficiency.

Used Car Week

Expected: November 2027 Website: usedcarweek.biz

The go-to gathering for remarketing, dealer-consignor relations, and auto finance professionals, covering certified pre-owned, wholesale, and the broader used-vehicle market.

Automotive Analytics & Attribution Summit (AAAS)

Expected: November 2027  Website: accelevents.com/e/AutomotiveAnalyticsAttributionSummit

A specialized summit dedicated to automotive online marketing, digital analytics, multi-touch attribution modeling, and maximizing dealership advertising ROI.

More Automotive Events to Watch in 2027

• The Kain Workshop: An annual digital success workshop for clients and friends of Kain Automotive, typically held in the spring. kain.auto
• Fixed Ops Roundtable: Virtual events and in-person pop-ups throughout the year focused on service, parts, body shop, and reconditioning. fixedopsroundtablecertified.com

How to Choose the Right Automotive Conferences for Your Dealership

With this many options, it pays to be selective. A few questions can help narrow your list:

• Who are you sending? NADA covers every department. DealerPoint is built for executives. Digital Dealer and the Digital Marketing Strategies Conference suit marketing and digital teams. NIADA is designed for independent dealers.
• What problem are you trying to solve? If you’re evaluating new technology, prioritize events with strong expos or 1:1 meeting formats. If you’re focused on leadership and culture, look at community-driven events like ASOTU CON.
• What’s your budget and timing? Larger shows require more travel and planning. Map the year out early so conference season doesn’t collide with your busiest selling months.

How to Get the Most Out of an Automotive Conference

• Plan before you arrive. Review the agenda, pick the sessions that address your biggest challenges, and book vendor meetings in advance.
• Set clear goals. Whether it’s evaluating a new CRM or CDP, finding a better approach to AI, or meeting three peers who’ve solved a problem you’re facing, specific goals keep you focused.
• Bring the right people. Different departments get different value. Splitting up lets your team cover more ground.
• Ask specific questions. Exhibitors and speakers can only help as much as you let them. The more specific you are about your dealership, the better the answers.
• Follow up fast. Schedule follow-up calls before you leave and share what you learned with your team within a week.

FAQs About Automotive Conferences in 2027

What is the biggest automotive dealership conference in 2027?

NADA Show 2027 is the largest gathering in automotive retail. It takes place February 17–20, 2027, at the Orange County Convention Center in Orlando, Florida, with the expo open February 18–20.

When and where is NADA Show 2027?

NADA Show 2027 runs February 17–20, 2027, at the Orange County Convention Center’s West Concourse in Orlando, Florida. Education and events run all four days, and the expo floor is open February 18–20.

Which automotive conferences are best for dealership marketing teams?

Digital Dealer Conference & Expo, the Digital Marketing Strategies Conference, and the Automotive Analytics & Attribution Summit focus most directly on dealership marketing, advertising, attribution, and digital operations. NADA Show also offers dedicated marketing tracks, and DealerPoint is a strong option for marketing leaders at the executive level.

Which automotive conferences are best for independent dealers?

The NIADA Convention & Expo, held June 20–23, 2027, in Nashville, Tennessee, is designed specifically for independent and used-car dealers. Used Car Week is also valuable for dealers focused on remarketing and the used-vehicle market.

When is Digital Dealer 2027?

Digital Dealer hasn’t announced dates for its 2027 Conference & Expo yet. Its spring event, DealerPoint, is confirmed for April 5–7, 2027, in Ponte Vedra Beach, Florida. Check digitaldealer.com for updates.

Is it worth attending automotive conferences?

For most dealerships, yes. Automotive conferences give you an early look at new technology, direct access to solution providers, and the chance to learn from dealers facing the same challenges. Planning ahead, setting clear goals, and following up quickly are what turn a conference trip into measurable results.

Meet Fullpath at Automotive Conferences in 2027

Planning your 2027 conference calendar? Look for Fullpath at events throughout the year, or skip the wait and schedule a demo to see how Fullpath’s CDP and AI agents help dealerships unify their data and turn it into sales.