Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Q3 2025 Live Launch: Fullpath’s Data Enrichment
  • Live Launch

Q3 2025 Live Launch: Fullpath’s Data Enrichment

  • Chicago, Illinois
  • September 16, 2025

Meet Fullpath’s Data Enrichment – continuous data enrichment and validation, happening in real time, at scale directly in Fullpath’s CDP.

  • CDP
Watch the Video

Q3 2025 Live Launch: Fullpath’s Data Enrichment

  • Chicago, Illinois
  • September 16, 2025
The speakers

Aharon Horwitz

CEO, Fullpath

Christina Rosenbach

CCO, Fullpath

Idan Mishal

COO, Fullpath

Mike Colacchio

CRO, Fullpath

Why Multi-Channel Marketing is Key for Dealerships
  • Blog Post
14 min

Why Multi-Channel Marketing is Key for Dealerships

  • Ro Oranim
  • September 11, 2025

Multi-channel marketing ensures that no matter where your customers choose to interact with your brand, you’re there to move them closer to a purchase decision.

  • Digital Advertising
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Data Enrichment for Car Dealerships: Transforming First-Party Data into Powerful Sales Insights
  • Blog Post
11 min

Data Enrichment for Car Dealerships: Transforming First-Party Data into Powerful Sales Insights

  • Ro Oranim
  • September 8, 2025

By leveraging data enrichment, your dealership can uncover insights that your internal dealership data alone might miss or simply not have access to.

Read more
The Future of Dealership Offers: How Automation Powers Perfect Promotions
  • Webinar
16 min

The Future of Dealership Offers: How Automation Powers Perfect Promotions

  • August 27, 2025

In this 30-minute insider session on Fullpath’s game-changing acquisition of Fuse Dynamic Payments Mike Colacchio (CRO, Fullpath), Kieffer Prestwich (GTM Program Manager, Fullpath), and Colton Ray (VP, Walser Automotive Group) reveal how this integration will revolutionize dealership operations. Get ready to see the future of dealership offers, where real-time pricing, rebates, incentives, and financing offers can supercharge shopper experiences and drive next-level profitability.

  • Automotive
Watch the Video
Fullpath Acquires Fuse Autotech’s Dynamic Payments Solution to Strengthen Automotive Customer Data Ecosystem
  • Blog Post
2 min

Fullpath Acquires Fuse Autotech’s Dynamic Payments Solution to Strengthen Automotive Customer Data Ecosystem

  • Aharon Horwitz
  • August 20, 2025

This integration offers dealerships a seamless way to ensure car shoppers are served real-time, relevant offers across the Fullpath ecosystem.

  • CDP
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‘Talk to My Agent:’ How AI Agents Will Reshape the Way Cars are Sold
  • Blog Post
12 min

‘Talk to My Agent:’ How AI Agents Will Reshape the Way Cars are Sold

  • Ro Oranim
  • August 20, 2025

Explore the applications of AI agents for car dealers, and why timely adoption is crucial for securing a competitive edge as this technology becomes pervasive across industries.

  • Artificial Intelligence
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How AI Agents Are Transforming Dealership Marketing and Operations
  • Blog Post
10 min

How AI Agents Are Transforming Dealership Marketing and Operations

  • Zoë Edelman
  • August 14, 2025

AI agents represent the next evolution in dealership automation, enabling businesses to leverage intelligent, autonomous technologies that help alleviate some of the industry’s biggest hurdles.

Read more
Busting Myths About AI in Automotive Sales and Marketing
  • Blog Post
9 min

Busting Myths About AI in Automotive Sales and Marketing

  • Zoë Edelman
  • August 11, 2025

While AI has been around longer than many realize, its prominence has surged in recent years, with huge buzz around ChatGPT, content creation, automated scheduling and an influential presence in sales and marketing. Despite this widespread talk, not all dealerships are adopting AI at the same pace or to its full potential. Concerns and misconceptions still hold many back from leveraging AI and maximizing their first-party data.

  • CDP
  • ChatGPT
  • Artificial Intelligence
  • Audience Activation
Read more
Demand Gen and the Future of Google’s AI in Automotive
  • Webinar

Demand Gen and the Future of Google’s AI in Automotive

  • July 24, 2025

Fullpath’s Product Manager Yoni Teitz and Head of Post Sales Marketing Rebecca Kurtz deep dive into Google’s Demand Gen ad campaigns and the future of AI-powered digital advertising.

Watch the Video
How can I prevent AI from taking over my job?
  • Podcast

How can I prevent AI from taking over my job?

  • July 23, 2025

AI can accomplish much more than humans, and often at a much faster pace. But can it truly replace dealership staff, or is that just fearmongering?…

Listen to Podcast
Why Dealerships Must Bridge the Online-to-Offline Car Buying Experience
  • Blog Post
6 min

Why Dealerships Must Bridge the Online-to-Offline Car Buying Experience

  • Zoë Edelman
  • July 17, 2025

The internet helps shoppers research vehicles, explore financing, and choose dealerships on their own time—but when it comes to test drives and final decisions, shoppers still prefer that in-person dealer-to-buyer experience. 

  • CDP
Read more
AI Agents: The Best Rebrand Since Mayo and Aioli
  • Blog Post
5 min

AI Agents: The Best Rebrand Since Mayo and Aioli

  • Ilana Shabtay
  • July 14, 2025

Like the upgrade of mayo to aioli, the concept has been around for years; they gave it a shiny new label and all of a sudden it’s the hottest topic in tech. So, what exactly are AI agents, and why should you care?

  • Artificial Intelligence
  • Customer Experience
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Generative Engine Optimization (GEO) for Car Dealerships
  • Blog Post
8 min

Generative Engine Optimization (GEO) for Car Dealerships

  • Zoë Edelman
  • July 9, 2025

Internet search is evolving—fast.  Whether it’s users leveraging Large Language Models (LLMs) like ChatGPT for its ability to scour the internet for your query, or Perplexity,…

  • ChatGPT
  • Artificial Intelligence
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Are Gen-Z right about influencer marketing?
  • Podcast

Are Gen-Z right about influencer marketing?

  • July 9, 2025

It feels like everyone is trying to be an influencer these days, but can incorporating ‘viral content’ into your marketing strategy really work for your local…

Listen to Podcast
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