Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

How Fullpath’s Custom Campaigns Can Help Your Dealership Optimize Your Digital Advertising
  • Blog Post
5 min

How Fullpath’s Custom Campaigns Can Help Your Dealership Optimize Your Digital Advertising

  • Ro Oranim
  • February 13, 2025

Fullpath Digital Advertising’s Custom Campaigns feature enables dealers to create highly-targeted, AI-optimized ad campaigns to target specific custom audiences that they can build within the CDP.

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How Fullpath’s Custom Campaigns are Offering Dealers More Flexibility in the Age of AI 
  • Case Study

How Fullpath’s Custom Campaigns are Offering Dealers More Flexibility in the Age of AI 

  • February 13, 2025

Custom Campaigns offers dealerships the ability to create custom crafted email and SMS campaigns that work alongside the AI algorithm, so they can share select messaging with specific audiences. 

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The Essentials of Automotive Dealership Marketing
  • Blog Post
12 min

The Essentials of Automotive Dealership Marketing

  • Zoë Edelman
  • January 28, 2025

Whether you’re in your first week at a car dealership and eager to learn the ropes, or you’re a seasoned professional in need of a refresher on the fundamentals, you’ve come to the right place.

Automotive marketing is filled with terminology that can sometimes feel a bit overwhelming. To support your efforts in generating more leads and growing your dealership’s revenue, we’ve compiled a list of 11 essential marketing terms (because 10 just wasn’t enough) that every automotive professional should be familiar with.

  • ChatGPT
  • CDP
  • Artificial Intelligence
  • Digital Advertising
  • Social Media
  • Audience Activation
  • Website Engagement
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‘Data Ups:’ A New Era of Sales Enablement
  • Blog Post
12 min

‘Data Ups:’ A New Era of Sales Enablement

  • Zoë Edelman
  • January 22, 2025

Every dealer has potential buyers quietly shopping behind the scenes—returning to your website, talking with your chatbot, or clicking on your ads. Just because they’ve not filled out a lead form doesn’t mean they aren’t high-intent opportunities.

  • CDP
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Q1 2025 Live Launch: Data Ups Management System
  • Live Launch

Q1 2025 Live Launch: Data Ups Management System

  • New Orleans, Louisiana
  • January 21, 2025

Fullpath’s special NADA pre-show live launch brings you an inside look at our cutting-edge Data Ups Management System, designed to identify high intent shoppers already in your data.

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Q1 2025 Live Launch: Data Ups Management System

  • New Orleans, Louisiana
  • January 21, 2025
The speakers

Mollie Monett

Head of Brand

Ilana Shabtay

VP of Marketing

Mike Colacchio

CRO

How Heuberger Subaru Achieved a 53% Email Open Rate and Unlocked New Streams of Revenue with Activated Data
  • Case Study

How Heuberger Subaru Achieved a 53% Email Open Rate and Unlocked New Streams of Revenue with Activated Data

  • January 16, 2025

For Heuberger Subaru, Fullpath Audience Activation represented a new world of possibilities for optimizing their marketing outreach and building customer relationships.

  • CDP
  • Audience Activation
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Your Dealership’s Best Sales Opportunities Are Hiding in Your Blindspot
  • Blog Post
7 min

Your Dealership’s Best Sales Opportunities Are Hiding in Your Blindspot

  • Ro Oranim
  • January 12, 2025

Your dealership is missing out on high-intent in-market shoppers. Here’s what you can do to turn them into sales.

  • CDP
  • Artificial Intelligence
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‘Data Ups:’ How CDPs Enable Dealership Data Monetization
  • Whitepaper

‘Data Ups:’ How CDPs Enable Dealership Data Monetization

  • January 7, 2025

Unlike other ‘Ups,’ ‘Data Ups’ represent an opportunity for dealerships to activate their first-party dealership data to proactively engage in-market, high-potential opportunities rather than only focusing on lead engagement.

  • CDP
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‘Data Up’ 101: How You Can Monetize Your Data & Understand the ROI of Your CDP 
  • Blog Post
6 min

‘Data Up’ 101: How You Can Monetize Your Data & Understand the ROI of Your CDP 

  • Ro Oranim
  • January 6, 2025

This new ‘Up’ is powerful enough to completely transform the way dealers do business and enable them to tap into a stream of revenue that is just waiting to be found. 

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Leveraging Generative AI for Automotive Dealership Marketing
  • Blog Post
16 min

Leveraging Generative AI for Automotive Dealership Marketing

  • Zoë Edelman
  • January 1, 2025

Generative AI is often perceived as a threat to human talent, but when used effectively and responsibly, it can become your dealership’s most powerful tool. GenAI has many practical applications that can support dealerships— from marketing efforts to the service lane —especially when harnessed properly. 

  • ChatGPT
  • Artificial Intelligence
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Introducing the “Data Up” Revolution
  • Webinar
28 min

Introducing the “Data Up” Revolution

  • December 16, 2024

Fullpath’s CEO Aharon Horwitz and VP of Marketing, Ilana Shabtay discuss Data ‘Ups,’ how they can help you identify and work your best opportunities that are…

Watch the Video
How Toyota of Cedar Park Activated Their Data to Skyrocket Their ROI with Fullpath 
  • Case Study

How Toyota of Cedar Park Activated Their Data to Skyrocket Their ROI with Fullpath 

  • December 10, 2024

In Q3 2024, Toyota of Cedar Park utilized Fullpath to engage over 45,000 shoppers with valuable content which helped the dealership close 301 attributed sales in one quarter.

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Q4 2024 Live Launch: SMS Marketing
  • Live Launch

Q4 2024 Live Launch: SMS Marketing

  • Fort Lauderdale, Florida
  • December 5, 2024

Checkout Fullpath’s AI-powered SMS, designed to skyrocket engagement and create customers for life.

  • Audience Activation
Watch the Video

Q4 2024 Live Launch: SMS Marketing

  • Fort Lauderdale, Florida
  • December 5, 2024

Checkout Fullpath’s AI-powered SMS, designed to skyrocket engagement and create customers for life.

The speakers

Aharon Horwitz

CEO

Lance Boehmer

Regional Sales Manager

Ilana Shabtay

VP of Marketing

Mollie Monett

Head of Branding

Christina Rosenbach

VP of Customer Experience

Rebecca Kurtz

Head of Post Sales Marketing

Text Message Marketing for Car Dealerships
  • Blog Post
11 min

Text Message Marketing for Car Dealerships

  • Zoë Edelman
  • December 5, 2024

Delve into the world of SMS marketing – often called text message marketing – and explore its benefits for car dealerships in the realms of marketing, sales, and customer support.

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